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Stories - an experience for your audience -
- Everyone - every company, organization has a story. Tell it, we all can learn and benefit from your story but be authentic, real
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Rescooped by Hans Heesterbeek from Story and Narrative
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Storytelling and marketing: interview with Hannah Telfer

Storytelling and marketing: interview with Hannah Telfer | Stories - an experience for your audience - | Scoop.it
Hannah Telfer of Random House explains that digital marketing means there is no excuse for bland, one-size-fits-all marketing

Via Gregg Morris
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Lynne Constantine's curator insight, September 15, 10:25 AM

#Authors #marketing

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The Spirit of Storytelling: True Lies by Kenneth Rosen

The Spirit of Storytelling: True Lies by Kenneth Rosen | Stories - an experience for your audience - | Scoop.it
A young journalist reconnects with a beloved storyteller from his childhood, only to discover a fine, artistic line between fact and fiction.

Via Gregg Morris
Hans Heesterbeek's insight:

Great title: true lies

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Verhalen Zien - SuitCase Cinema: transmediaal filmplatform voor makers, publiek en bedrijven.

Verhalen Zien - SuitCase Cinema: transmediaal filmplatform voor makers, publiek en bedrijven. | Stories - an experience for your audience - | Scoop.it
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NEA ARTS: Theater Goes Transmedia: Taking Plays Far Beyond The Theater Walls

NEA ARTS: Theater Goes Transmedia: Taking Plays Far Beyond The Theater Walls | Stories - an experience for your audience - | Scoop.it
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MSLGROUP Storytelling

Why is storytelling important? We tell you all you need to know about it: the why, the how, even the science behind it. How have stories evolved over the yea...
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The Hazards Of Tweeting While Watching TV

The Hazards Of Tweeting While Watching TV | Stories - an experience for your audience - | Scoop.it

Twitter is hailed as a measure of TV engagement, but scientists say tweeters are paying less attention....

 

...Viewers who tweet and watch at the same time, in other words, have less attention to pay to either activity.

 

Dr. Jordan Grafman, Chief of the Cognitive Neuroscience Laboratory at the Rehabilitation Institute of Chicago, concured. "Even if you're doing two things at once, you're sort of doing one, then the other, then one, then the other, in a short time frame," he explained. "It's true we can do these things, we have the capability, but it costs us in deeper thinking...."


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siobhan-o-flynn's curator insight, March 26, 2013 7:15 AM

Thisi is kinda funny - what deep thinking am I doing when watching TV? If I tweet, I will likely miss stuff, rewind and/or repeat view.. The dynamics are really interesting though in terms of wanting to stay synced between Twitter & TV. Falling seconds behind the Twitter present can be disaster as Tweets become spoilers rather than euphoric group confirmation of a shared experience

Mattia Nicoletti's curator insight, March 27, 2013 3:22 AM

Scientists are studying tweeting during traditional tv contents. I agree if they say we pay less attention when we tweet and watch but I believe it depends on what we are watching. Tweeting when we watch it is more an experience than just engagement.

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BBC Click: "The new interactive documentary" 23/03/2013

BBC Click: "The new interactive documentary" 23/03/2013 | Stories - an experience for your audience - | Scoop.it
The team meets digitally generated actresses and watch interactive documentaries.

 

"The first 7 minutes of BBC Click is all about the rise of the interactive documentary" thanks to @Emma_Wigley


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mirmilla's curator insight, March 26, 2013 1:25 PM

Featuring Sandra Gaudenzi (I-Docs and much more), Alexandre Brachet (Upian)

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The state of Asia’s film industry and the emergence of Transmedia

2nd Edition

THE ASIAN SCREEN is an ongoing series of industry reports on the media and entertainment market in the Greater China & South-East Asian region by Haexagon Concepts, a Hong Kong-based creative think tank and Transmedia workshop.

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Simon Staffans's curator insight, March 26, 2013 4:59 AM

A look at the Asian media industry - film especially - and the growing trend of transmedia storytelling.

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The Three ”T”:s – TV, Twitter and Transmedia

The Three ”T”:s – TV, Twitter and Transmedia | Stories - an experience for your audience - | Scoop.it
So, apparently having people talking, discussing, arguing and generally getting their collective panties in a twist about what you’re creating is a good thing. I could never have guessed. According...

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Simon Staffans's curator insight, March 26, 2013 7:58 AM

Thoughts after reading the findings about Twitter activity correlating to TV ratings.

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The (Near-) Future of the Web Documentary

Of unicorns, bears and "transmedia" web documentaries.

by Adnaan Wasey, Director, POV Digital


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4 Ways to Start Writing More Content While Spending Less Time on It

4 Ways to Start Writing More Content While Spending Less Time on It | Stories - an experience for your audience - | Scoop.it
As a blogger the more you write, the better your chance to improve SEO and get traffic to your blog. Here are four tips to help you produce more content!
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Turn Your Boring Content into a Story -

Turn Your Boring Content into a Story - | Stories - an experience for your audience - | Scoop.it

Via José Carlos
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Why data without a soul is meaningless

Why data without a soul is meaningless | Stories - an experience for your audience - | Scoop.it
As we move towards a quantified society, one shaped by data, we start to dismiss things that are unquantified. Empathy, emotion and storytelling — these are as much a part of business as they are of life.

 

photo: Shutterstock / Chepko Danil Vitalevich


Via Gregg Morris
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A Data Scientist's Real Job: Storytelling

A Data Scientist's Real Job: Storytelling | Stories - an experience for your audience - | Scoop.it
Crunching numbers is only half the battle.

 

"Every morning at DoSomething.org, our computers greet us with a report containing over 350 million data points tracking our organization's performance. Our challenge as data scientists is to translate this haystack of information into guidance for staff so they can make smart decisions — whether it's choosing the right headline for today's email blast (should we ask our members to "take action now" or "learn more"?) or determining the purpose of our summer volunteer campaign (food donation drive or recycling campaign?).

 

In short, we're tasked with transforming data into directives. Good analysis parses numerical outputs into an understanding of the organization. We "humanize" the data by turning raw numbers into a story about our performance."


Via Gregg Morris
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Introducing Storyscapes: A New Celebration of Interactive Storytelling | Tribeca

Introducing Storyscapes: A New Celebration of Interactive Storytelling | Tribeca | Stories - an experience for your audience - | Scoop.it
In collaboration with Bombay Sapphire®, join us as we celebrate multi-platform transmedia projects with five diverse selections that will be on display at a public, interactive installation.
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New Study Confirms Correlation Between Twitter and TV Ratings

New Study Confirms Correlation Between Twitter and TV Ratings | Stories - an experience for your audience - | Scoop.it

"How well does Twitter align with TV program ratings? The recent Nielsen/SocialGuide study confirmed that increases in Twitter volume correlate to increases in TV ratings for varying age groups, revealing a stronger correlation for younger audiences. Specifically, the study found that for 18-34 year olds, an 8.5% increase in Twitter volume corresponds to a 1% increase in TV ratings for premiere episodes, and a 4.2% increase in Twitter volume corresponds with a 1% increase in ratings for midseason episodes. Additionally, a 14.0% increase in Twitter volume is associated with a 1% increase in TV program ratings for 35-49 year olds, reflecting a stronger relationship between Twitter and TV for younger audiences...."

 

 


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siobhan-o-flynn's curator insight, March 26, 2013 7:10 AM

so the twitter traffic is up & if viewers are distracted (see 'The Hazards of Tweeting While Watching TV') that likely means viewers will watch episodes again to catch what they've missed. I do. All the time.

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The Challenge of Positive Storytelling for a Future Network Society

Better learning and transmedia storytelling can support our strained capacity to absorb the implications of rapidly emerging technologies.

Since prehistoric times storytelling has been a fundamental means for human society to cope with the world.

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Turn Your Boring Content into a Story -

Turn Your Boring Content into a Story - | Stories - an experience for your audience - | Scoop.it

Via Mervi Rauhala
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Mervi Rauhala's curator insight, March 26, 2013 3:59 AM

Tips are for colleges focusing on student marketing, but can be applied else too.

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Elements of Compelling Video Storytelling

Elements of Compelling Video Storytelling | Stories - an experience for your audience - | Scoop.it

"Once upon a time, public relations professionals only considered using video for major national stories ­– a video news release.

 

But over the past several years, in the throes of a slow and rather quiet death, print media has moved past obsolete into antiquated, and video media has surged forward to replace it.

 

Internet video channels and the phenomenon of “viral” status has rendered video an essential element in successful national-level business storytelling. This is evident in Forbes, the Wall Street Journal and Inc."


Via Gregg Morris
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Lyndsay Rees-Jones's curator insight, August 2, 2013 7:43 AM

Using story to promote an organisation.

Rescooped by Hans Heesterbeek from Just Story It! Biz Storytelling
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How Marketing Reaches For The Heart But Can Fail & What To Do

How Marketing Reaches For The Heart But Can Fail & What To Do | Stories - an experience for your audience - | Scoop.it
Marketers are supposed to be the experts on connecting emotionally with customers.

Via Karen Dietz
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Tina Stock's curator insight, March 27, 2013 10:25 AM

 Douglas Van Praet provides a 7-step process for us to craft marketing materials that connect emotionally.


Boffo!

Ian Mitchell's curator insight, March 29, 2013 4:49 AM

Good workshop stimulusstimulus

Karen Dietz's comment, April 2, 2013 10:23 AM
Tina and Ian, glad you both got a lot out of this post!
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Transmedia 101 by One 3 Productions

http://one3productions.com The transmedia approach One 3 Productions uses. One 3 Productions is an innovative transmedia entertainment company that tells rel...
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Social Media Coach Daniel Backhaus über Storytelling

Social Media Coach Daniel Backhaus über Storytelling | Stories - an experience for your audience - | Scoop.it
Storytelling ist nicht nur Hype sondern bietet einen Nutzen, wenn echte Geschichten über wahre Menschen erzählt werden. So entsteht Nähe - zum Kunden.
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How journalists are experimenting with ‘the one-shot technique’ when telling video stories | Poynter.

Create. Inform. Engage. | Journalism training, media news & how to's
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