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Stories - an experience for your audience -
- Everyone - every company, organization has a story. Tell it, we all can learn and benefit from your story but be authentic, real
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Rescooped by Hans Heesterbeek from The_storyFormula: story worlds & wearables!
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Curated Search Engine Makes It To Find Relevant Content Across All Media Channels: Enginuity

Curated Search Engine Makes It To Find Relevant Content Across All Media Channels: Enginuity | Stories - an experience for your audience - | Scoop.it

From Robin Good's insight:

"Enginuity is a socially curated search engine targeted at content marketers, bloggers and other content publishers who want to easily find already socially vetted and interesting / trendy content on a specific topic and share it to their preferred social media (Facebook, Twitter, G+, etc.) channels, publishing platforms (WordPress, Tumblr, Blogger, etc.) or social management tools (Hootsuite, Buffer, etc.)..."

 

Read full Robin Good's insight below.

 

Find out more: http://theenginuity.com/index.php

 

Plans & pricing: http://theenginuity.com/plans.html

 

Watch Demo Video: http://youtu.be/vtBddEHm2_k

 


Via Robin Good, Giuseppe Mauriello, XYEYE
Hans Heesterbeek's insight:

This could be helpfull. 

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Giuseppe Lunardi's comment, July 21, 2013 1:00 PM
Sei Grande Robin, Grande e Innovativa la news, molto interessante. Grazie, ho cominciato a scoprirla da subito... sarebbe bene che nel campus se ne parlasse (a mio parere). Ciao Buonissima Domenica
Sue Neal's curator insight, July 21, 2013 1:01 PM

Looks interesting....

Robin Good's comment, July 21, 2013 4:41 PM
Grazie a te Giuseppe, terrò senz'altro conto dei tuoi consigli in merito.
Rescooped by Hans Heesterbeek from Applied Storytelling.
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SEVEN STEPS TO PERFECT STORIES???

SEVEN STEPS TO PERFECT STORIES??? | Stories - an experience for your audience - | Scoop.it
From structure and plot to heroes and characters, your story must have everything in place if it's to connect with the reader. Follow our guide to storytelling success.

Via Karen Dietz, michaelpohl360
Hans Heesterbeek's insight:

Great graph and a way to geet your story told

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Karen Dietz's comment, July 25, 2013 2:03 PM
Amy, many thanks for your comment! I'm glad my review was helpful :) Hope you are having an awesome week.
Vnay Thoke's curator insight, August 28, 2013 4:17 AM

Perfect for amatuer writers.

Hans Heesterbeek's curator insight, September 20, 2013 12:38 AM

Nice infographic

Rescooped by Hans Heesterbeek from organizationalstorytelling
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How to Tell Your 'Story of Self' | BillMoyers.com

How to Tell Your 'Story of Self' | BillMoyers.com | Stories - an experience for your audience - | Scoop.it
Storytelling is one of the most powerful tools that organizers and movement builders have at their disposal -- and personal stories often have the most impact.

Via Kathy Hansen
Hans Heesterbeek's insight:

Nice article, I likes especially the graph. I choose the emotional way, I think most storytellers will. Getting people engaged that i what it is all about and doing that in a honest and for me authentic way. Some nice tips for leaders and how to get started. 

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Kathy Hansen's curator insight, July 26, 2013 7:29 PM

[Disclaimer: "Kathy's Insight" is usually simply another pithy excerpt from the Scooped article] 

The key focus is on choice points: moments in our lives when values are formed because of a need to choose in the face of great uncertainty. When did you first care about being heard, or learn that you were concerned about the issue on which you want to take action? Why? When did you feel you had to do something about it? Why did you feel you could? What were the circumstances? What specific choice did you make?

 
Jacqueline Farrington's curator insight, June 30, 12:32 PM

Personal narrative is a key tool in helping to form one's leadership identity - the foundation of executive presence.  Executive presence is much more than simply "looking, sounding and behaving" like a leader. For all leaders, but especially for women and multi-culturals, it must begin with identifying oneself as a leader and understanding the values that led to leadership. Excellent article on how storytelling can begin to do that.

Rescooped by Hans Heesterbeek from Documentary Evolution
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Between the Lines: Storytelling in the New Landscape - i-Docs

Between the Lines: Storytelling in the New Landscape - i-Docs | Stories - an experience for your audience - | Scoop.it

"This session (...) looked at the relationship between technology and storytelling, it’s function within the creation of non-linear narratives and the continued role of “old” storytelling telling methods." I-Docs

 

"Each technological change in filmmaking has influenced the way stories are crafted. Adapting to these new technologies has repeatedly been presented as a revolutionary new way of storytelling. The first films shot with handheld cameras allowed unprecedented access to events, and later, digital cameras made it cheaper to produce films. Now, with opportunities offered by new media, stories can be told in a non-linear fashion through different platforms, or made interactive. Do these new technologies truly revolutionize the way we document the world, or do they merely change the relationship between the maker and the viewer? Do the old methods of storytelling still apply to interactive or non-linear documentaries?

 

Speakers

Caspar Sonnen
Mandy Rose
Alexandre Brachet
William Uricchio

 

[from DocHouse & the Frontline Club Vimeo Channel]


Via mirmilla
Hans Heesterbeek's insight:

Could be interesting. Just have to find 90 min to watch it. 

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mirmilla's curator insight, July 27, 2013 2:15 PM

An interesting session on very current themes.

Rescooped by Hans Heesterbeek from Digital Storytelling
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Brand Storytelling: 10 Steps to Start Your Content Marketing Hero's Journey

Brand Storytelling: 10 Steps to Start Your Content Marketing Hero's Journey | Stories - an experience for your audience - | Scoop.it
There are no hard-and-fast rules for brand storytelling, but classic storytelling and structure can help guide you. Follow these 10 steps to start your content marketing hero's journey.

Via José Carlos
Hans Heesterbeek's insight:

The hero's journey could be helpful in writing authentic stories. 

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siobhan-o-flynn's comment, July 29, 2013 7:35 AM
it can also be really redundant
siobhan-o-flynn's curator insight, July 29, 2013 7:36 AM

Because the hero's journey is soooo cookie-cutter now - take some thought as to how to add greater richness to this most-familiar narrative arc

Rescooped by Hans Heesterbeek from organizationalstorytelling
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Storytelling is the top issue for 483 Corporate Communications Execs

Storytelling is the top issue for 483 Corporate Communications Execs | Stories - an experience for your audience - | Scoop.it
In the latest findings from Incite, we rank the top 5 issues for corporate communications execs.

Via Kathy Hansen
Hans Heesterbeek's insight:

Storytelling is the top for corporate communications but do the corporations use the right stories. I don't some do. But when I read a lot of them I just get the feeling they are using a trick and not authentick stories. Take the reader, take your audience serious, use real authentick stories. Aleast mean what you say. 

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Parker Donat's curator insight, September 21, 2013 12:52 PM

I think this issue is confusing for executives. They may think this is only a face to face presentation form of storytelling when I think the focus should also be on the multimedia delivery of storytelling to for internal and external communication. 

Karen Dietz's comment, September 22, 2013 10:43 AM
Hi Parker -- I appreciate you adding your voice here. In my experience, executives are too quick to put their stories into digital media. The ability to build a personal connection is lost when doing so. There are times when moving a story into digital media is important, but far greater value is created when sharing stories in person.
OLAJUMOKE's curator insight, September 26, 2013 7:47 AM

Being able to captivate your sub without boring them.

Rescooped by Hans Heesterbeek from #transmediascoop
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Acting and Transmedia. Part 1 – Transmedia Storyteller

Acting and Transmedia. Part 1 – Transmedia Storyteller | Stories - an experience for your audience - | Scoop.it

Via Simon Staffans
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Simon Staffans's curator insight, April 26, 2013 2:53 AM

Interesting - looking at the changing roles of the actor in a transmedia project compared to a "traditional" fiction project.

Rescooped by Hans Heesterbeek from Content Marketing & Break
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Building Customer Relationships with Branded Story-Telling

Building Customer Relationships with Branded Story-Telling | Stories - an experience for your audience - | Scoop.it
There are some new buzzwords in marketing going around, everything from “Collaborative Marketing” to “Relationship Marketing,” and even “Branded Content.” But what do those phrases really

Via Laureano López Pizarro
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Rescooped by Hans Heesterbeek from Digital Storytelling
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Digital Storytelling at the Nonprofit Technology Conference 2013

Digital Storytelling at the Nonprofit Technology Conference 2013 | Stories - an experience for your audience - | Scoop.it

Via José Carlos
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Scooped by Hans Heesterbeek
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Transmedia Storytelling Cookbook: from Digital to a Multiplatform Approach

Transmedia Storytelling Cookbook: from Digital to a Multiplatform Approach | Stories - an experience for your audience - | Scoop.it
Marketers are finally moving into a new era – transmedia storytelling. The previous era, characterized by a huge platform obsession approach, is over.
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Rescooped by Hans Heesterbeek from Pervasive Entertainment Times
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And more on franchise/new story form poster boys - The Dawn of Modern Transmedia Storytelling: Star Wars

And more on franchise/new story form poster boys - The Dawn of Modern Transmedia Storytelling: Star Wars | Stories - an experience for your audience - | Scoop.it

Via Gary Hayes
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Gary Hayes's curator insight, April 25, 2013 12:19 AM

Quote "With the build-up to Episode 1, the expanded universe as it came to be called, went into overdrive. The film had more tie-ins than any other film before it. And since 1999, hundreds of books, comic books, dozens of video games, and even a television show have been produced in the Star Wars universe. It can be hard to keep it all straight. Here at StoryHobby.com we will be piecing it all together for you. You may have seen a lot of book/comic reviews in the news feed. This is part of a Star Wars project to piece the universe together. Visit the Star Wars Timeline to see what we've got so far."

Rescooped by Hans Heesterbeek from Documentary Evolution
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Five Top Takeaways from Tribeca Film Institute’s Interactive Day | POV Blog

Five Top Takeaways from Tribeca Film Institute’s Interactive Day | POV Blog | Stories - an experience for your audience - | Scoop.it
Liz Nord provides five major takeaways from Tribeca Film Institute's 2013 Interactive Day, providing insights for filmmakers who are exploring the digital space for storytelling.

Via mirmilla
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mirmilla's curator insight, April 24, 2013 2:01 PM

For those who missed it

Rescooped by Hans Heesterbeek from Pervasive Entertainment Times
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Rabbit holes?! The Trailer For The Documentary about the Alternate Reality Game - RedCarpetCrash.com

Rabbit holes?! The Trailer For The Documentary about the Alternate Reality Game - RedCarpetCrash.com | Stories - an experience for your audience - | Scoop.it

Via Gary Hayes
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Gary Hayes's curator insight, April 25, 2013 12:22 AM

Quote "Is it a cult? Is it a game? Or is it a life changing adventure? Told From the players’ perspectives, the film looks over the precipice at an emergent new art form where the real world and fictional narrative merge to create unforeseen and often unsettling consequences. Follow along as we disclose a world whose secret identity may mean the difference between enlightenment and total incomprehension. Directed by Spencer McCall."

Rescooped by Hans Heesterbeek from Transmedia Think & Do Tank since 2010
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Transmedia & Marketing


Via Transmedia Ready
Hans Heesterbeek's insight:

Were is the transmedia going in this research? Did I missed it? 

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Rescooped by Hans Heesterbeek from Story and Narrative
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The Plump Comforts of a Story

My gripe is not with lovers of the truth but with truth herself. What succor, what consolation is ...

Via Gregg Morris
Hans Heesterbeek's insight:

Writes advice 

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Why transmedia? | The Big Idea | Te Aria Nui

Why transmedia? | The Big Idea | Te Aria Nui | Stories - an experience for your audience - | Scoop.it

Fiona Milburn: Worldwide, transmedia is still an emerging concept. This is especially so here in New Zealand where I’m often asked 'what is transmedia?' followed by, 'so, why transmedia?

Hans Heesterbeek's insight:

It's a summary of things we already know if you have read something about Transmedia the alst years. But maybe it's complemantary for New Zealand. But it's a nice summary 

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Rescooped by Hans Heesterbeek from Pervasive Entertainment Times
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Nokia releases augmented reality job search

Nokia releases augmented reality job search | Stories - an experience for your audience - | Scoop.it
It can show you exactly where a job is, and it can look through Facebook to see if anyone you know is connected to a hiring manager.

Via Gary Hayes
Hans Heesterbeek's insight:

The article says you can see the jobs over an map the picture shows a location. I Are people really gonna walk somewhere and holding their phones to see if in that street is a job? I don't think so. I can see the use of it on a map. If you want to work in a certain region or so. Well lets see.

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Juliana Loh's comment, July 30, 2013 3:01 AM
I think this app might work in a specified location that concentrates particular industries OR it might work in an office building with many departments. Other than that, I agree that using this app on any 'random street' may not be very efficient.
Hans Heesterbeek's comment, July 30, 2013 3:19 PM
Juliana you're right that could work but if you are searching for a jon or a new job you should be aware of the possibility and switch the app on. I think in practice not many of us would do that. On the other hand I also think we must try out every possibility because it brings innovations
Juliana Loh's comment, July 30, 2013 8:47 PM
Hans i think the app works well as a shopping app... ex sales for shoes nearby! I'd be happy about that and I agree with you... not all applications are perfect, but the innovation that drives them is what's most important.
Rescooped by Hans Heesterbeek from Just Story It Biz Storytelling
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Storytelling vs Storydoing - the stupidest hype ever.

Storytelling vs Storydoing - the stupidest hype ever. | Stories - an experience for your audience - | Scoop.it
Rage, Rant & Rave. I am pissed off and I've had enough. Here is why. There is this big hoopla now around storytelling versus storydoing. Oh my God. As if Aristotle in 500 BC - yes 2600 years ag...

Via Karen Dietz
Hans Heesterbeek's insight:

I love this blog. I would call it authenticity. I agree most stories are made up, make believe and even worse the companies believe these stories themselves. I agree fully that's not story telling that is Adevertising. 

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Karen Dietz's curator insight, July 28, 2013 10:18 PM

A few articles ago I curated the piece on the research between storytelling and storydoing companies. http://www.scoop.it/t/just-story-it?q=storydoers 

As I said in my review, I applaud the endeavor to quantify storytelling, and the results shown are promising. But some of the assumptions are troubling and I end up having more questions than applause. Some of the comments in the discussion thread in the online article by Ty Montague are interesting too. Some make valid points. Some raise my eyebrows.


In any event, my friend and business story colleague Ashraf Ramzey in the Netherlands chimes in with his opinion in his recent blog post. He is hot under the collar like I get sometimes :) Ashraf is brilliant, knows his stuff, is well trained in storytelling, and he isn't just blowing smoke.


For Ashraf, the research is just another expression of the hype around storytelling these days. And he puts in a better context some of the thinking these days about business storytelling and marketing/branding. 


Many thanks Ashraf for weighing in. And I hope my readers are getting the sense that there are many sides to business storytelling. The clearer we are about the approaches, methodologies, terms, etc. that we are using, the better of we will be.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Karen Dietz's comment, July 30, 2013 10:10 PM
Glad it struck a chord Hans! Yes, it's not storytelling but advertising.
Rescooped by Hans Heesterbeek from #transmediascoop
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Thomas Russell and Seb Kemmerer - Transmedia Research Presentation ...

When doesTransmedia Storytellingbecome…

Via Simon Staffans
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Simon Staffans's curator insight, April 26, 2013 2:55 AM

From a more scholarly POV; trying to distinguish between transmedia storytelling and cross-media promotion.

Binary Racoon's curator insight, April 26, 2013 11:02 AM

i like the scale line.

Jeni Mawter's curator insight, April 28, 2013 9:59 PM

When does Transmedia become more than multi-platform promotion? When it brings new facets to the story. 

Rescooped by Hans Heesterbeek from Tracking Transmedia
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OneStory: Saskatoon Startup Releases Storytelling & Interviewing App

OneStory: Saskatoon Startup Releases Storytelling & Interviewing App | Stories - an experience for your audience - | Scoop.it
Mobile app empowers ordinary people to capture high quality interviews OneStory is a mobile interviewing app developed by local entrepreneurs Katrina German and Dale Zak that encourages ordinary pe...

Via siobhan-o-flynn
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Barbara Ganley's curator insight, July 29, 2013 9:36 AM

Just the sort of app that can help communities and small nonprofits use story interviewing to engage, to learn and to connect.

Rescooped by Hans Heesterbeek from Pervasive Entertainment Times
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Windmills of our Transmedia Minds App | PERSONALIZE MEDIA

Windmills of our Transmedia Minds App | PERSONALIZE MEDIA | Stories - an experience for your audience - | Scoop.it
Fun ARG like App. A Cross Media User Journey...should describe the route a user takes through a complex multi platform service.

Via Gary Hayes
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Gary Hayes's curator insight, April 25, 2013 1:53 AM

A Cross Media User Journey…should describe the route a user takes through a complex multi platform service. It can refer to their thought processes, the actions they take at various points, the story fragments that are revealed at each junction as they travel across a plethora of channels, devices and forms. It often captures the essence of their UX, user experience and is often displayed as a complex chart.

Rescooped by Hans Heesterbeek from Content Marketing & Break
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The Secrets of Effective Storytelling for Brands

The Secrets of Effective Storytelling for Brands | Stories - an experience for your audience - | Scoop.it
In this article, we'll discuss the secret of storytelling effect for your brands. Through storytelling, you can reflect any aspect of your “business identity” and represent it in any manner.

Via Laureano López Pizarro
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webpromotions's curator insight, April 26, 2013 7:20 AM

improve your social skills

 

Mervi Rauhala's curator insight, April 29, 2013 2:28 AM

Contains some pretty good tips.

Rescooped by Hans Heesterbeek from Pervasive Entertainment Times
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Jumping on the bandwagon, Mr 'Transmedia is Bullshit' :) Turning tales in to Storyworlds. Metroscreen.

Jumping on the bandwagon, Mr 'Transmedia is Bullshit' :) Turning tales in to Storyworlds. Metroscreen. | Stories - an experience for your audience - | Scoop.it
Star Wars will always be part of popular culture because fans will continue to expand the storyworld universe. Once upon a time (pun intended) stories were told simply, they moved from the campfire...

Via Gary Hayes
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Gary Hayes's curator insight, April 25, 2013 12:13 AM

...and of course 'there is nothing new about new media' but “There’s never been a better time to be a storyteller because there’s never been more screens and media forms to tell stories on.” Mike Jones, Australian multiplatform expert - still there are not many Aussies jumping on this particular cart at the moment...

Rescooped by Hans Heesterbeek from #transmediascoop
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An Interactive Journey Through Your Insomnia Is Highlight Of Tribeca’s Transmedia Showcase

An Interactive Journey Through Your Insomnia Is Highlight Of Tribeca’s Transmedia Showcase | Stories - an experience for your audience - | Scoop.it
The future of storytelling according to the Tribeca Film Festival includes robots, crowdsourced films, and interactive self-confessional documentaries.

Via Simon Staffans
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Simon Staffans's curator insight, April 24, 2013 5:45 AM

A look at different examples of emerging storytelling forms.

Rescooped by Hans Heesterbeek from Just Story It Biz Storytelling
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Igniting Word-of-Mouth Marketing With Storytelling

Igniting Word-of-Mouth Marketing With Storytelling | Stories - an experience for your audience - | Scoop.it
Storytelling is by far the most underrated skill when it comes to business. Gary Vaynerchuk, master marketer and entrepreneur Even...

Via Karen Dietz
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Ellyn Winters's curator insight, April 25, 2013 1:01 PM

I'm a huge believer in storytelling in marketing, but also in sales. It is our natural form of communication in life - so why would we abandon this format when talking business? 

Jean-Marc TRESOR's curator insight, April 26, 2013 10:44 AM

Storytelling

Alison D. Gilbert's curator insight, May 2, 2013 4:08 PM

I love storytelling, listening and telling.