Stories - an experience for your audience -
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Stories - an experience for your audience -
- Everyone - every company, organization has a story. Tell it, we all can learn and benefit from your story but be authentic, real
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Rescooped by Hans Heesterbeek from Just Story It! Biz Storytelling
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Let Me Tell You “About Me” - Seven Story Learning

Let Me Tell You “About Me” - Seven Story Learning | Stories - an experience for your audience - | Scoop.it

"Why the story on your about me page matters and how to improve it. Guest post by Daniel McInerny, The Comic Muse.

 

My passion is to help businesses and organizations tell their stories. I am an author of fiction for both children and adults. I spend my days immersed in storytelling.

 

So why does my “About Me” page stink on ice?

 

It’s not an official about.me page. My “About Me” page is found via the “Hello!” tab on my navigation bar. Although I’m currently working on a much more effective “About Me” presentation, I’m going to leave this one up for awhile so that you can make a meticulous study of its multitudinous awfulness.

 

What’s so awful about it?"


Via Gregg Morris, Karen Dietz
Hans Heesterbeek's insight:

It's so treu writing for others seems so much easier tha writing about yourself

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Gordon Diver's comment, August 7, 2013 3:19 PM
Great share Karen - Some excellent suggestions that I'll be sure to incorporate
Karen Dietz's comment, August 7, 2013 8:15 PM
Hans, even I get help for my About page -- and it is still a work in progress!
Karen Dietz's comment, August 7, 2013 8:16 PM
Yes, Kati -- that is a unique twist to include in your About page. And Gordon, glad you like the suggestions. Time to revisit my own and update it!
Rescooped by Hans Heesterbeek from Transmedia: Storytelling for the Digital Age
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Opening the transmedia toolbox

Opening the transmedia toolbox | Stories - an experience for your audience - | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, August 7, 2013 1:12 AM

TBI:  "Anna Jackson reports back with tips and tools from Jeff Gomez and other local and international producers at a Transmedia Toolbox event at Unitec in Auckland."

Дима Аркас's curator insight, August 8, 2013 7:59 AM

Кейсы трансмедиа-ивента...

Rescooped by Hans Heesterbeek from Pervasive Entertainment Times
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'Your World is the Game Board' With $2.5M in funding, Mind Pirate chasing wearable augmented reality games

'Your World is the Game Board' With $2.5M in funding, Mind Pirate chasing wearable augmented reality games | Stories - an experience for your audience - | Scoop.it
Get ready for the age of games for Google Glass.

Via Gary Hayes
Hans Heesterbeek's insight:

I'm curious

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Gary Hayes's curator insight, August 5, 2013 4:27 AM

Quote "

Hardin said that the company’s credo is “Your World is the Game Board,” an idea conceived around Google Glass and its capability to overlay augmented reality games over the landscape that a user sees.

But while that market is out of reach for now, Hardin said that his firm believes that smartphones and tablets have underutilized features such as sensors for gesture controls. Mind Pirate will show what it means when it launches its first game this fall for iOS and Android."

Rescooped by Hans Heesterbeek from Best Storytelling Picks
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The Missing Link: Storytelling? | Dowser

The Missing Link: Storytelling? | Dowser | Stories - an experience for your audience - | Scoop.it
Good storytelling sparks innovation. Yet there can be no innovation without experimentation. From Ovid to Shakespeare, writers have used their creative power

Via José Carlos, Mervi Rauhala
Hans Heesterbeek's insight:

Oaky at  forst I thought again about why storytelling a bit futher reading a great truth, in my opinion, quote: at the heart of effective storytelling is a capacity for empathy. unquote Catching the audience, get empathy, sympathy for your story, facsinate people. 

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Verne Harnish - Greatest Business Decisions Of All Time | Nr. 3

Verne Harnish talks about the best business decisions that have ever been made. In this episode he talks about Wallmart and how their in store meetings have ...
Hans Heesterbeek's insight:

Improve your company by litening to your employees, customers and act. 

Wallmarkt did. Best revenue company in the world 

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Verne Harnish - Greatest Business Decisions Of All Time | Nr. 5

Verne Harnish vertelt over de beste business beslissingen. Hoe Jack Welsh, de directeur van General Electric personeel ontsloeg, maar tegelijkertijd 50 miljo...
Hans Heesterbeek's insight:

Invest in your people

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Verne Harnish - Greatest Business Decisions Of All Time | Nr. 7

"The Growth Guy" Verne Harnish presents his favourite 7 of the Greatest Business Decisions of All Time. His number 7 is Softsoap, who hid the critical compon...
Hans Heesterbeek's insight:

Nice to know clever people "apple" 

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Social Media and Storytelling, Part 3: Creating Shareable Content

Social Media and Storytelling, Part 3: Creating Shareable Content | Stories - an experience for your audience - | Scoop.it
Social media and storytelling are a winning forumla for creating content that gets shared.
Hans Heesterbeek's insight:

Tip to creating contetn that gets shared. And please go furhter lets maken content that get richer by involving others. Let them enriche your content and let others in to you idea. 

I that's difficult a least at difficult to stand oout with your content. But try!

I will

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Rescooped by Hans Heesterbeek from Just Story It! Biz Storytelling
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Biz stories don't need conflict and resolution, or a hero for that matter

Biz stories don't need conflict and resolution, or a hero for that matter | Stories - an experience for your audience - | Scoop.it

Via Karen Dietz
Hans Heesterbeek's insight:

This knowledge gives a whole lot of freedom. 

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Karen Dietz's comment, August 2, 2013 7:40 PM
Yes, Hans and Eva, I experience that freedom too. That is really great to point out, so thanks!
Karen Dietz's comment, August 2, 2013 7:42 PM
You are welcome Stephanie! Hope you have a relaxing weekend. You know what I'll be doing (finishing up those last 2 chapters)!
Monika Górska's curator insight, August 4, 2013 5:55 PM

to rethink over

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Storytelling: Past, Present and Future with Shel Israel

I'm honored to share this new Substance interview: Storytelling: Past, Present & Future, an interview with Shel Israel, author, global speaker, columnist, an...
Hans Heesterbeek's insight:

Who is Shel Israel

He helped hundreds of companies tell their stories more effectively by writing content and as a presentation coach.

He is an author of four books and he is working on a new one valled "Age of Context". He has contributed editorially to BusinessWeek, Dow Jones, Fast Company, Business Intelligence, American Express Open Forum and other publications. 

At the core of his consulting is the belief that business will do better by telling their stories in engaging ways, than with "talking bullet points."

He has been a keynote speaker many times, addressing audiences on five continents usually on topics related to tech innovations.

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Rescooped by Hans Heesterbeek from Just Story It! Biz Storytelling
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10 Great Tutorials to Create Interactive eBooks Using iBook Author--& to use with storytelling

10 Great Tutorials to Create Interactive eBooks Using iBook Author--& to use with storytelling | Stories - an experience for your audience - | Scoop.it

"Are you planning to give iBooks Author a place in your classroom? The video tutorials below will definitely give you a hand. As you know by now, iBooks Author is one of the formidable apps available in the iTunes store. It allow users to create interactive ebooks and share them with the rest of the world."


Via John Evans, Karen Dietz
Hans Heesterbeek's insight:

It looks great 

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Philippe Trebaul's curator insight, August 3, 2013 3:44 AM

From Karen Dietz


:)


Have a great WE!


@TREBAULPhilipp

Monika Górska's curator insight, August 4, 2013 5:57 PM

try it?

 

Tony Gough's curator insight, August 5, 2013 9:31 AM

Every teacher should be using this! And every student reading them!

Rescooped by Hans Heesterbeek from Just Story It! Biz Storytelling
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Using Storytelling to Ignite Word-of-Mouth Marketing

Using Storytelling to Ignite Word-of-Mouth Marketing | Stories - an experience for your audience - | Scoop.it
Storytelling is by far the most underrated skill when it comes to business. Gary Vaynerchuk, master marketer and entrepreneur Even...

Via Karen Dietz
Hans Heesterbeek's insight:

Great article and Karin your are so right. 

The last piece of the article:

Quote

The Power of Customer Conversations
The greatest change in the post-advertising age is that conversations have become media. A brand must not only create great content but also help foster positive conversations. That's exactly what Domino's did and what United Airlines should have done. Social-media tools amplify these conversations, and then it is just arithmetic: billions of social-media users, each with hundreds of friends and followers. The conversations themselves are assembling large audiences in the way that mass (paid) media used to, and it is up to brands to craft the right narratives. 

Unquote and so right. 

People...... companies read and learn

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Wu Meng's comment, August 22, 2013 12:51 AM
I agree with that the word of mouth impact on consumer experience. it is focuses on positive and negative, people choosing brands product through some advertisements, but many people trust information from onself.
Karen Dietz's comment, August 22, 2013 12:38 PM
Thank you Wu for your comment. All of these are great reminders that in this day of social media, it is still important to pay attention to word of mouth marketing, which has significant impact on a business. For anyone who wants to know more, Google the Word Of Mouth marketing association.
C hu ck's curator insight, May 14, 2014 6:27 AM

This article argues about how the “word-of-mouth marketing” is important to brands. Personally, I also agree that the power of “word-of-mouth” cannot be ignored. 
Consumers have positive and negative experiences when shopping, and they usually tell the people they know about their experiences. In other words, the conversion between consumers about brands is far more influential than any advertisement has been or ever will be. For statement and proof of this situation the article also provided a survey, which asked consumers about factors influencing their purchase decision. The result showed that 92% people would trust recommendations from people they know, or even opinions and comments posted online by strangers. In addition, the positive influences can bring benefit to the brand, and on the other hand, the negative influences can also be amplified exponentially through word of mouth. 

Normally, both online and offline advertising has become a powerful weapon to hit the market because it not only achieves advertising’s effectiveness, but also provides consumers with a great deal of information about a new brand or product (Plummer, 2007). Therefore, for marketers, it is essential to have consumers engaged, so as to promote the brand and try to avoid the negative influences. In this post-advertising age, when consumers have been exposed to various sources of information, the marketers need to make good use of all kinds of media available and turn themselves into stories or create a brand narrative for consumers to unearth, engage with, and explore. When consumers have positive experiences in the process of associating themselves to the brands, they will be willing to recommend the brands to others.

Rescooped by Hans Heesterbeek from Storytelling connects individuals
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The Art and Science of Online Engagement / Say Daily

The Art and Science of Online Engagement  / Say Daily | Stories - an experience for your audience - | Scoop.it
The world isn't just the way it is. It is how we understand it. Life of Pi Here's the trouble...

Via julietchen
Hans Heesterbeek's insight:

Engagement that is key. How do you get people involved and attracked to your story. 

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julietchen's curator insight, July 20, 2013 3:56 PM

It's not only about what you have to say but most importantly how you say it - engage with a story.

Rescooped by Hans Heesterbeek from Digital Storytelling
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Presentation Zen: Talking about presentations with Nancy Duarte

Presentation Zen: Talking about presentations with Nancy Duarte | Stories - an experience for your audience - | Scoop.it
Last month we took the long flight across the Pacific to spend a day with our friend Nancy Duarte at the new and very cool head office of Duarte, Inc. in Silicon Valley. About eight years ago Nancy contacted me...

Via José Carlos
Hans Heesterbeek's insight:

Okay could interesting 

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Rescooped by Hans Heesterbeek from Documentary Evolution
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When Live Meets Docs

"There is a huge growing appetite for more and more live programming but what happens when live meets docs? This session will look at programmes which are normally the domain of filmed and edited documentaries and see how programme makers create them in the live form. Can docs go live? Who has done it well and who hasn't?

 

Presented by BBC Academy"

 

from Sheffield DocFest 2012

[published 7/5/13]


Via mirmilla
Hans Heesterbeek's insight:

I'm interested, it for alst year but I'm gonna look at it. Find a hour to watch. 

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mirmilla's curator insight, August 2, 2013 10:38 AM

Challenging panel!

Rescooped by Hans Heesterbeek from Transmedia: Storytelling for the Digital Age
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A Beginner's Guide To Making Your First Video Game

A Beginner's Guide To Making Your First Video Game | Stories - an experience for your audience - | Scoop.it



Via The Digital Rocking Chair
Hans Heesterbeek's insight:

Could be usefull. I'm not experineced in makeing games. But for some projects it could be useful. Wouldn't it be better, smarte and quicker to get somebody involved how knows the busines or are these tools for concepting? 

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The Digital Rocking Chair's curator insight, August 5, 2013 10:44 PM

Zoe Quinn:  "Do you have an idea for a game you wish you could play rolling around in your head? And no one is making it? I've got good news for you: there are more tools and support than ever to help people who have no experience with coding or development start to learn how to create the games of their dreams. If no one is making what you want to play, why not learn how to make it yourself?"

@CotCotCotApps's curator insight, August 6, 2013 9:31 PM

Some good advice: learn by doing, start small and be ready to fail! 

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Verne Harnish #2

Hans Heesterbeek's insight:

No 2 best decisions was to bring steve job back to apple. 

Radical focus was/is the strength 

No 1 I think next week thx to #sprout

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Verne Harnish - Greatest Business Decisions Of All Time | Nr. 4

Growth guru Verne Harnish tells us the 7 greatest business decisions that ever been made. In this episode, the story of Samsung, which send employees abroad ...
Hans Heesterbeek's insight:

If you want to work internationally let your people learn the languages and the culture of the countires " Samsung" did. 

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Verne Harnish - Greatest Business Decisions Of All Time | Nr. 6

"The Growth Guy" Verne Harnish presents his favourite 7 of the Greatest Business Decisions of All Time. His number 6 is 3M, where employees get to spend 15% ...
Hans Heesterbeek's insight:

Give people on the job time to work on new products or services 

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Social Media and Storytelling 4: The Growth of Visual Storytelling

Social Media and Storytelling 4: The Growth of Visual Storytelling | Stories - an experience for your audience - | Scoop.it
Visual storytelling using photos and video has proven to be the most successful approach to social media marketing.
Hans Heesterbeek's insight:

It's an oldy but an insight. Content with video gets more viewers. 

Social video is engaging your audience facinate them. 

Quote: Tell me and I forget - teach me and I remember - involve me and I learn. Unquote

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Social Media and Storytelling, Part 2: Back to the Future

Social Media and Storytelling, Part 2: Back to the Future | Stories - an experience for your audience - | Scoop.it
Social media and storytelling together represent, for marketers, a return to the origins of storytelling.
Hans Heesterbeek's insight:

It's not rocket science but in history ideas were for everybody later they were for the creator and now again for everyone. That's what Cameron Uganec says. I think we are further we are all going to participate. 

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Social Media and Storytelling Part 1: Why Storytelling?

Social Media and Storytelling Part 1: Why Storytelling? | Stories - an experience for your audience - | Scoop.it
Marketers can reach a greater audience than ever by combining the power of social media and storytelling.
Hans Heesterbeek's insight:

Not that sensational when you're involved with storytelling. But it brings it is very necely put. 

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Rescooped by Hans Heesterbeek from Transmedia: Storytelling for the Digital Age
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Why the Internet May Actually Be Good for the Future of TV

Why the Internet May Actually Be Good for the Future of TV | Stories - an experience for your audience - | Scoop.it

Via The Digital Rocking Chair
Hans Heesterbeek's insight:

Is internet bad for tv? This explains the situation in the US. Does someone knows if it's the same in Europe? My gut feeling tells me that here in the Netherlands TV still has a big chunk of the market. People use tablets and other possibilties as second screen. Futher I have the feeling TV is used as it always is used and at know, this moment in time, watching TV is almost the same as it was a few years ago except for the second screen. Who can tell? 

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The Digital Rocking Chair's curator insight, July 30, 2013 3:33 PM

Graeme McMillan:  "Is the Internet bad for television? Maybe not: Evidence suggests that the web makes people watch more television, and get more engaged with TV advertising" ....

Rescooped by Hans Heesterbeek from Best Storytelling Picks
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Good Companies Are Storytellers. Great Companies Are Storydoers

Good Companies Are Storytellers. Great Companies Are Storydoers | Stories - an experience for your audience - | Scoop.it
Story-driven companies are achieving better financial success than their competitors.

Via Mervi Rauhala
Hans Heesterbeek's insight:

So right tell your authentic story, not only tell it live it, stick to it. Otherwise you're just advertising, Not only companies, it's "almost" human. Read this. 

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Mervi Rauhala's curator insight, July 30, 2013 5:27 AM

Company and brand stories should be authentic or storytelling is just advertsising.

Rescooped by Hans Heesterbeek from Story and Narrative
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The High-Mileage Marketing Case Study

The High-Mileage Marketing Case Study | Stories - an experience for your audience - | Scoop.it

"Marketing case studies are high-mileage vehicles. A well-written success story breathes life and humanity into what others might have previously viewed as boring business problems. Even accounting can be a fun topic. I have found that potential clients actually want to read about the interesting experiences of other clients. It’s refreshing for them to hear from somebody besides your marketing department–in other words, a real, live customer!"


Via Gregg Morris
Hans Heesterbeek's insight:

I would say, in case you forgot it....... a reminder not much news 

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