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Stories - an experience for your audience -
- Everyone - every company, organization has a story. Tell it, we all can learn and benefit from your story but be authentic, real
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The Documentary and Transmedia Storytelling | Lone Star Film ...

The Documentary and Transmedia Storytelling | Lone Star Film ... | Stories - an experience for your audience - | Scoop.it
Arguably the most effective form of art as social activism, modern documentary films seek to bring conversation back to the movie-going community. Long gone are the days of “ciné-clubs” where films were followed by lengthy ...
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Where a Story Starts vs How a Story is Told

Where a Story Starts vs How a Story is Told | Stories - an experience for your audience - | Scoop.it
A lot of writers, seasoned as well as aspiring, often confuse where a story starts and how a story is told. Some stories are told from the beginning and are told chronologically. Others start at th...
Hans Heesterbeek's insight:

I like the humor in this piece I find it funny. Tell your story in 2 or 3  " 

Film guru Frank Daniel summed it up quite brilliantly:

“Someone wants something really bad and is having a hard time getting it". 

Futher no big news; The story has a beginning, a middle and a end, regardless how you tell your story. Than a lot of other fact we read all about in all kind of other artile's, main character -  interuption - cross road point of no return and so on 

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Journalism and video games come together as a new form of storytelling in Brazil

Journalism and video games come together as a new form of storytelling in Brazil | Stories - an experience for your audience - | Scoop.it
The magazine Superinteressante is among a number of Brazilian publishers who have reached new audiences by producing games on topics like drug trafficking and police investigations.
Hans Heesterbeek's insight:

Well that could be very interesting, newsgames. Reporting and video games, readers become players in a simulated world? 

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What listening to a story does to our brains...

What listening to a story does to our brains... | Stories - an experience for your audience - | Scoop.it
In another case of science sort of proving what we’ve known for a long
time, the following article contains powerful, useful, and practical
information. The article’s only flaw might be that it wasn’t written as a
story itself.

Via Gregg Morris
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Toni Mcmanus's comment, August 9, 2013 5:59 AM
Amazing stuff, what I've always known instinctively when in front of a class, telling a story and you could hear a pin drop. if any of my colleagues read this perhaps they could save the article for a PLC?
Justine C's curator insight, August 17, 2013 11:57 AM

interesting story points --

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Once Upon A Time At The Office: 10 Storytelling Tips To Help You Be More Persuasive

Once Upon A Time At The Office: 10 Storytelling Tips To Help You Be More Persuasive | Stories - an experience for your audience - | Scoop.it
Storytelling is the most effective to way to get your point across. Here are some expert tips for doing it right.
Hans Heesterbeek's insight:

Tips for business storytelling in the words of Ira Glass, “Great stories happen to those who tell them.” So tell them...and live happily ever after.

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Latitude - The Future of Storytelling

Stories are as old as mankind, but technology is changing things. It's not just about more content on more devices, though; it's about the chance to bring narratives out of the screen, into our lives.
Hans Heesterbeek's insight:

Great results of a study about the possibilities and wishes on storytelling. Transmedia possibilitues all over it's worth reading and act on it. 

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How I Learned to Start a Pandemic

Director Lance Weiler’s storytelling project Pandemic 1.0 is part-film, part-interactive game, part-sociological experiment, and was one of the most talked-about…
Hans Heesterbeek's insight:

It's an projects from 2 years ago. It was one of a kind tailblazing

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sub-genre - Transmedia: Why I'm not Buying |

sub-genre - Transmedia: Why I'm not Buying | | Stories - an experience for your audience - | Scoop.it
Transmedia: Why I'm not Buying My good friend Ted Hope recently posted a couple of blog posts about the indie/art world film biz, and how given that we live in an age of superabundance, we need to...
Hans Heesterbeek's insight:

It's a pyramide, at the bottom the biggest shunk that's the audience who just want to be entertained. At the top, there is the audience who wants to be involved. So I think we need people who will work with it who are the front runners and later w have the followers. And we need both. 

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Transmedia Storytelling: What’s in a Name?

Transmedia Storytelling: What’s in a Name? | Stories - an experience for your audience - | Scoop.it
Transmedia storytelling is a hotly debated term du jour that, on the one hand, is so broad that it’s nearly meaningless, while, on the other, seems to be incredibly difficult to replace with something better.
Hans Heesterbeek's insight:

Clear article, pointing out that transmedia is more it's in our heads and experience it all the time. 

Transmedia storytelling is a hotly debated term du jour that, on the one hand, is so broad that it’s nearly meaningless. Transmedia storytelling is a marker of a paradigm shift in thinking about coordinated story-based communications that defy directionality. The really interesting thing about transmedia storytelling as it relates to brands and organizational messaging is the increasing awareness of how important it is to coordinate media interactions.

An effective transmedia campaign is not about what media platforms, special effects, or tools you use. It’s about a coherent of universe of meaning that unfolds across the media and motivates participation.  

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Experimenting with Stories: An Interview with Transmedia Storyteller Andrea Phillips - Ms. In The Biz - Ms. In The Biz

Experimenting with Stories: An Interview with Transmedia Storyteller Andrea Phillips - Ms. In The Biz - Ms. In The Biz | Stories - an experience for your audience - | Scoop.it
When I was first asked to write for
Hans Heesterbeek's insight:

worth reading

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Kurt Vonnegut on the Shapes of Stories

Short lecture by Kurt Vonnegut on the 'simple shapes of stories.'
Hans Heesterbeek's insight:

It's an oldie, enjoy Relativaty shapes of history of stories simple told but funny and so true 

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Friday Five: The Science Behind Visual Storytelling

Friday Five: The Science Behind Visual Storytelling | Stories - an experience for your audience - | Scoop.it
We know visual storytelling is important but do we understand why? Aside from our ever-diminishing attention spans, the human brain processe

Via José Carlos
Hans Heesterbeek's insight:

This can help you with vosual storytelling to keep it simple and easy on yourself 

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Rescooped by Hans Heesterbeek from Tracking Transmedia
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Handy Worksheet! Is Crowdfunding Right for You? Presented By India Innovation Institute. U of Toronto « TMCResourceKit

Handy Worksheet! Is Crowdfunding Right for You? Presented By India Innovation Institute. U of Toronto « TMCResourceKit | Stories - an experience for your audience - | Scoop.it

This Crowdfunding Doc is a fantastic resource for those thinking about getting a crowdfunding campaign underway! With 2 very useful worksheets!


Via siobhan-o-flynn
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Damali Kai Little-White's curator insight, August 16, 2013 10:22 AM

Not a one size fit all revenue stream?

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‘Transmedia’ storytelling could be the future for some authors

‘Transmedia’ storytelling could be the future for some authors | Stories - an experience for your audience - | Scoop.it

Omar L. Gallaga:  "The word “transmedia” itself has come to represent a concept that doesn’t mean the same thing to everyone, especially in publishing."


Via The Digital Rocking Chair, La Célula Narrativa Digital, Elisa Hergueta, Digital Cinema in Transition
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The Digital Rocking Chair's curator insight, January 20, 2013 4:54 AM

An interesting look at transmedia properties which have books as a key component.  In fact, Dynasty of the Magi has just won the award for Best Transmedia Project in the Publishing Innovation Awards.

Parker Donat's curator insight, January 22, 2013 7:30 PM

For business storytelling to be a success there needs to be a good strategy around making money. Given that eBooks and apps are so popular there is a definate opportunity to tell a great story using these platfrorms to create a more engaged community. I haven't bought this book but it seems to really understand transmedia and the use of muliple patforms. And this book, Dynasty of the Magi has just won the award for Best Transmedia Project in the Publishing Innovation Awards

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3 Storytelling Tips From “Breaking Bad” Creator Vince Gilligan

3 Storytelling Tips From “Breaking Bad” Creator Vince Gilligan | Stories - an experience for your audience - | Scoop.it
During our recent chat with Breaking Bad creator Vince Gilligan on subject of the fifth and final season of the show, he illuminated several storytelling principles that have helped make the series such a success.
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Want To Get Ahead? Stop Talking And Listen for Better Stories.

Want To Get Ahead? Stop Talking And Listen for Better Stories. | Stories - an experience for your audience - | Scoop.it
Yes you have tons of exciting things to say. But you can't learn something new without listening.

Via Karen Dietz
Hans Heesterbeek's insight:

I agree with Karin I think we're almost forgotten how to really listen. Quote: f you're listening--like, for real listening, not waiting to talk--then you'll experience this other person who also experiences reality. Unquote. It just to be normal. 

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Karen Dietz's curator insight, August 8, 2013 2:47 PM

I love this piece because it's not about saying "just shut up," it focuses instead on what happens when you do stop talking! Now that's refreshing.


Story listening is a skill to develop, just as much as story telling is. Learning how to evoke stories from others is critical as an influence strategy that cascades into all types of business applications -- from leadership to sales to marketing, training, hiring, and product innovation.


This article by Drake Baer reminds us the gifts from others that silence brings. And he includes very practical advice for being silent. Yeah!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

Annette Simmons's comment, August 9, 2013 9:59 AM
Oh my yes!
Karen Dietz's comment, August 9, 2013 12:49 PM
Great point Hans. I think both Annette and I are behind you 100%!
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Music 2014: Transmedia Storytelling in Experiential Product Design

Music 2014: Transmedia Storytelling in Experiential Product Design | Stories - an experience for your audience - | Scoop.it
I’m beginning to plan my MA thesis for 2014 and these are my first ideas about what I’m doing. As this feels a long time…
Hans Heesterbeek's insight:

Matbe we all can through in some ideas? 

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Anecdote: The world's best business story practitioners

Anecdote: The world's best business story practitioners | Stories - an experience for your audience - | Scoop.it

Via Karen Dietz
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Karen Dietz's curator insight, April 30, 2013 3:55 PM

Hey folks -- looking for a great biz story professional to help you or refer to someone else?


Then here's the list for you! My biz story colleague Shawn Callahan in Australia put together this awesome list.


I am honored to be in such great company, but frankly, I am more thrilled to see my fellow colleagues and friends on the list because I think they are awesome too. And I am happy to give them a shout out.


Everyone's website is listed by their name, so go explore. But mine is listed incorrectly, so go visit me at www.juststoryit.com 


And if you haven't heard yet, I'm writing "Business Storytelling for Dummies" with colleague Lori Silverman for Wiley Publishers that will be out this Fall. Yeah! I'll keep you posted. Right now it's nose to the grindstone to meet the writing deadlines :)


Happy day everyone!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Joan Ganz Cooney Center - T is for Transmedia: Learning through Transmedia Play

Joan Ganz Cooney Center - T is for Transmedia: Learning through Transmedia Play | Stories - an experience for your audience - | Scoop.it
Hans Heesterbeek's insight:

The believe that Transmedia has the potential to be a valuable tool for  expanded learning for childern 

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Visualizing the world's Twitter data - Jer Thorp

Visualizing the world's Twitter data - Jer Thorp | Stories - an experience for your audience - | Scoop.it

Via siobhan-o-flynn
Hans Heesterbeek's insight:

Big data can solve big problems but if all of us are in control 

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Juliana Loh's comment, August 9, 2013 4:27 PM
ha! Jeremy is my old teacher! :)
XYEYE's comment, August 9, 2013 4:46 PM
Oh cool Juliana, it's a wonderful presentation!
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Do You Know How to Tell a Great Story?

Do You Know How to Tell a Great Story? | Stories - an experience for your audience - | Scoop.it
“There have been great societies that did not use the wheel, but there have been no societies that did not tell stories.” — Ursula K. Le Guin, American authorIn 1906, Congress
Hans Heesterbeek's insight:

Great article. Scientific basics and great example's Thanks Brad

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Is Transmedia In TV Finally Growing Up? | Blogs | Red Bee Media

Is Transmedia In TV Finally Growing Up? | Blogs | Red Bee Media | Stories - an experience for your audience - | Scoop.it
We’re connection makers. We build bridges between content and viewers; bringing them together with smart technology and persuasive creative thinking.
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Creative Storytelling for Brands: Video Marketing Summit Recap

Creative Storytelling for Brands: Video Marketing Summit Recap | Stories - an experience for your audience - | Scoop.it
What did the top creative minds in the online video industry say about storytelling at the ReelSEO Video Marketing Summit? What are the steps? Is there a magic unicorn? Does it really come down to planning?
Hans Heesterbeek's insight:

Some tips: Keep the product out of the video and tell a great story to your audience. Keep the video short, as long as it need to be. Know your audience, different target groups respond to different kind of stories. 

Strategy is a core element for a great story; audiences, campaign goals, distribution points

Don't let the core story idea watered down by too many cooks in the kitchen. Keep an open mind

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How will TV change? Think voice activation, restyled interfaces and programming in the 'cloud'

How will TV change? Think voice activation, restyled interfaces and programming in the 'cloud' | Stories - an experience for your audience - | Scoop.it
The computer industry is battling to control the living room, one likely to bring voice activation, restyled remotes, new on-screen interfaces and other major changes in the way people interact with TVs.

Via Simon Staffans
Hans Heesterbeek's insight:

for those who are interested in the future of tv. Europe always runs a bit behind is my feeling

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Simon Staffans's curator insight, July 30, 2013 8:43 AM

The world of TV is changing, alright. Producers would be well advised to change along.

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Visual Storytelling: Using the Right Social Media Photos to Increase Customer Engagement

Visual Storytelling: Using the Right Social Media Photos to Increase Customer Engagement | Stories - an experience for your audience - | Scoop.it
When it comes to using social media to promote your company, the popular cliché, “a picture is worth a thousand words” is spot-on.

Via José Carlos
Hans Heesterbeek's insight:

So right use pictures, but godd things take a while move fast but think, I hardly can find the time and you? 

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