"Named last year as one of the ten most important emerging technologies by the MIT Technology Review social TV is fast rising as one of the hottest topics since group buying...."
"6 Every brand to become a media company-With Social technologies it has never been easier to produce your own content quickly and easily. Two great examples of brands that have transformed themselves into modern day media companies are Billabong & Red Bull who are now competing with more traditional media companies in the space.
The opportunity going forward is for social TV to proliferate to the enterprise sector in the next few years. A great example of this exists here is Sydney in the shape of Evo TV who have built a media company off the back of the financial services sector not exactly renowned for its willingness to invest in the social media. Their ‘no more practice’ show was the first ever reality TV show for financial advisers with over 50,000 views over the entire series."
Research on the Japanese “media mix” and the western “transmedia” phenomenon both must grapple with the blurring boundaries between storytelling/imagination/creativity/play and branding/marketing/promotion.
Change Your Story, Change Your Company: Corporate Culture Consulting ... Forbes In each case, the problem is, in essence, a system of stories, or, really, a lack of systematic storytelling. Letting the wrong stories dominate in your organization.
The evolution of social media is trans media storytelling and virtual newsmaking...
I believe the evolution of social media will be with trans-media storytelling, and virtual news-making. This maybe part of the equation when it comes to social media evolution, but they have both arrived. The exciting part is there maybe even better ways to use these social tools in the not to distant future. Ways in which we can not even imagine.
Trans-media storytelling is the art of re-purposing some of your content to use via some of your other media outlet’s. It becomes like a continuation of the story. Redbull is a brand that has mastered the art of trans-media storytelling. If you notice they always have remarkable, mind bending content, coming at you in full effect from their hubs.
Here we talk a lot about the importance of story. At the Roadmap Conference we talked about how we use story to fuel design. Stories however are important in almost all aspects of our lives, because...