Stories - an expe...
Follow
Find
11.0K views | +1 today
Stories - an experience for your audience -
- Everyone - every company, organization has a story. Tell it, we all can learn and benefit from your story but be authentic, real
Your new post is loading...
Your new post is loading...
Rescooped by Hans Heesterbeek from Just Story It! Biz Storytelling
Scoop.it!

Linking Words and Images for Fab Visual Storytelling

Linking Words and Images for Fab Visual Storytelling | Stories - an experience for your audience - | Scoop.it
The Art Of Storytelling In Business Communications And Public Relations

Via Karen Dietz
more...
Karen Dietz's curator insight, May 21, 2014 12:56 PM

This is a quick post with a succinct powerful message: link words and visuals together for maximum leverage.


Oh yeah -- and use a story structure in your communications!


I really like Lou Hoffman's perspective here, along with the good example he shares.


Your stories can be short and sweet like the piece shared in Lou's post. The main point is to link words and visuals together -- because often a picture cannot say it all.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Scooped by Hans Heesterbeek
Scoop.it!

The 20 Most Powerful Storytelling Videos of 2013 - Visual.ly Blog

The 20 Most Powerful Storytelling Videos of 2013 - Visual.ly Blog | Stories - an experience for your audience - | Scoop.it
Animated videos are quickly becoming a leading medium of choice for impactful story telling. That’s hardly surprising, considering how difficult it is to grab – and hold! – the attention of an audience these days. Consider this: in a study published back in 2008, nearly half of new web page visits lasted only 12 seconds, and another 17%: less than four seconds. What are the chances that we spend even less time than that now, five years later and with Facebook, Twitter, Instagram and countless new blogs and websites throwing fresh content at us 24/7? Video is one way to rise above all this noise and deliver your message in a way that leaves a lasting impression. In October 2013 alone, 189 million Americans watched 49.1 billion online content videos, according to the latest online video rankings by ComScore, with an average duration of 5.1 minutes. And while the number... keep reading
more...
No comment yet.
Scooped by Hans Heesterbeek
Scoop.it!

Brand Content and Storytelling Structure | Social Media Today

Brand Content and Storytelling Structure | Social Media Today | Stories - an experience for your audience - | Scoop.it
Since the dawn of time, stories have contained the same key elements over and over - you know them, whether you're aware of it or not. Here's how you can put them into practice in branded content.
more...
No comment yet.
Rescooped by Hans Heesterbeek from Just Story It! Biz Storytelling
Scoop.it!

Getting Leadership Support for Storytelling: How To

Getting Leadership Support for Storytelling: How To | Stories - an experience for your audience - | Scoop.it

Via Karen Dietz
more...
Karen Dietz's curator insight, May 21, 2014 12:43 PM

Here's a handy, quick and dirty chart to keep in mind when advocating for storytelling in an organization. It covers all the salient points.


The only BIG piece I would add in the "Educate" category is -- give executives an experience! Don't tell them about storytelling, have them directly experience it themselves. Then debrief the experience so they get not only how it works, but the benefits. That's the magic that's been working for me for years.


So add "experience storytelling" into the mix and you will have greater success.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Patricia Stitson's curator insight, May 22, 2014 12:08 PM

Karen,

 

I like to explore how that tell those stories through other learning going on in the company.  For example, how could you integrate a piece of the corporate story into an eLearning module meant to teach a particular tool or skill set?

michaelpohl360's curator insight, May 23, 2014 2:39 AM

Here's a process on how to establish storytelling as a skill among leaders. I'd just extend its scope to other roles in an organisation as well: sales processionals, consultants, customer service managers and others. They also benefit from personal and organisational storytelling, but all may be educated along this four-step approach. With stories, you inspire, impact, educate and convince people rather than with facts. Storytelling is relevant for a leaders' business.

Rescooped by Hans Heesterbeek from Tracking Transmedia
Scoop.it!

A Drone That Paints Graffiti, For Art And For Mischief

A Drone That Paints Graffiti, For Art And For Mischief | Stories - an experience for your audience - | Scoop.it

Sometimes you want to put a tag in a hard-to-reach place. Now there are drones for that. (RT @FastCoExist: A drone that paints graffiti, for art and for mischief.


Via siobhan-o-flynn
more...
No comment yet.
Scooped by Hans Heesterbeek
Scoop.it!

Google+ Stories automatically creates digital journals from your ...

Google+ Stories automatically creates digital journals from your ... | Stories - an experience for your audience - | Scoop.it
Google has steadily been improving its Auto Awesome personal storytelling features inside G+, and today it launched new tool that is simply called "Stories." The idea is that no one really has a huge amount of time to dedicate ...
more...
No comment yet.
Scooped by Hans Heesterbeek
Scoop.it!

24h Jerusalem: a new transmedia project by ARTE and BR

24h Jerusalem: a new transmedia project by ARTE and BR | Stories - an experience for your audience - | Scoop.it
24h Jerusalem: a new transmedia project by ARTE and BR with second-screen content, Vine integration among other social extensions
more...
No comment yet.
Scooped by Hans Heesterbeek
Scoop.it!

Experimenting With Stories: The New Adventures of Peter and Wendy - Ms. In The Biz

Experimenting With Stories: The New Adventures of Peter and Wendy - Ms. In The Biz | Stories - an experience for your audience - | Scoop.it
Living in Los Angeles has its advantages, the most recent being the ability to attend the L.A. premiere of the new transmedia web series, “The New Adventures of Peter and Wendy”.

“The New Adv...
more...
No comment yet.
Scooped by Hans Heesterbeek
Scoop.it!

Real Corporate Philanthropy Starts with Real Stories

Real Corporate Philanthropy Starts with Real Stories | Stories - an experience for your audience - | Scoop.it
Smart volunteer program leaders understand that storytelling makes a big difference in their organization's corporate philanthropy impact.
more...
No comment yet.
Scooped by Hans Heesterbeek
Scoop.it!

My 29 Favorite Storytelling Quotes for Business - Curatti

My 29 Favorite Storytelling Quotes for Business - Curatti | Stories - an experience for your audience - | Scoop.it
The following are some of my all-time favorite quotes on storytelling – many of which I use in my business. Review these quotes and think about the nature of stories/storytelling, the impact of stories in business, their connection to with marketing & branding efforts, their sense-making qualities, community building, and the social nature of sharing …
more...
No comment yet.
Rescooped by Hans Heesterbeek from Just Story It! Biz Storytelling
Scoop.it!

Why tell stories at work? Here are 7 good reasons

Why tell stories at work? Here are 7 good reasons | Stories - an experience for your audience - | Scoop.it
And in life. This is for everyone and it's not about becoming a storyteller. Let that idea aside, focus on who and what you are, and practice sharing stories. #1 It will improve your communication ...

Via Karen Dietz
more...
Karen du Toit's curator insight, May 20, 2014 7:49 AM

Good reasons for making it part of your own skills set.

سلطان الشراري's curator insight, May 23, 2014 7:15 AM

http://www.soft-elaan.com/set-self-hosted-wordpress-blog-complete-guide/

4twenty2's curator insight, May 27, 2014 7:24 AM

7 great reasons to become a good story teller - both in life and in work.  

Rescooped by Hans Heesterbeek from Transmedia: Storytelling for the Digital Age
Scoop.it!

Interactive Videos: The Ultimate Trick for Storytelling Marketing?

Interactive Videos: The Ultimate Trick for Storytelling Marketing? | Stories - an experience for your audience - | Scoop.it

Via The Digital Rocking Chair
more...
The Digital Rocking Chair's curator insight, May 19, 2014 1:23 AM


Owen Andrew:  "Ever since visual storytelling burst onto the scene, vision-keepers have dabbled with ways of putting an element of “openness” into their craft" ...

Henrik Safegaard - Cloneartist's curator insight, May 19, 2014 2:45 AM

There’s an old saying that holds “what the hand does, the mind tends to remember”–and that’s certainly true when it comes to web usage.

Click to read the  article and get some tips.

Rescooped by Hans Heesterbeek from Transmedia: Storytelling for the Digital Age
Scoop.it!

What Games Are: What Became Of Social Games?

What Games Are: What Became Of Social Games? | Stories - an experience for your audience - | Scoop.it

Via The Digital Rocking Chair
more...
The Digital Rocking Chair's curator insight, April 28, 2014 4:38 AM


Tadhg Kelly:  "Remember social games? Remember how they [were] supposed to be the future, how they were transforming the games industry and all that? No?" ...

Rescooped by Hans Heesterbeek from Transmedia Production (by Uzzi)
Scoop.it!

Six Key Content Curation Insights Emerging from the Leaked NY Times Executive Summary

Six Key Content Curation Insights Emerging from the Leaked NY Times Executive Summary | Stories - an experience for your audience - | Scoop.it
It's an astonishing look inside the cultural change still needed in the shift to digital — even in one of the world's greatest newsrooms. Read it.

Via Robin Good, 'Uzzi' Usman Naeem
more...
Robin Good's curator insight, May 21, 2014 4:53 AM



The leaked New York Times memo of less than a week ago is making the round on the Internet, as it touches upon many of the key issues and opportunities any news journalism operation is facing today.


From my personal viewpoint the most interesting aspect of this lengthy 97-page memo is how much curation, news and content curation specifically, are part of the future view being described in it.


Since, even trying read the in-depth curated version of the leaked NY report done by the excellent Nieman Lab it may take you in excess of 30 minutes, I have extracted and highlighted here below only the points that are specifically relevant to curators and to anyone researching the future of content curation within the context of news and journalism.

Here, six key points to pay strong attention to:


  1. ...resurfacing archival content. The report cites this passage: "“We can be both a daily newsletter and a library — offering news every day, as well as providing context, relevance and timeless works of journalism.” 


  2. ...restructuring arts and culture stories that remain relevant long after they are initially published into guides for readers.


  3.  ...consider tools to make it easier for journalists, and maybe even readers, to create collections and repackage the content.


  4.  allow readers to easily follow certain topics or columnists.


  5. better tagging of the info and content being published.


  6. focus on the less glamorous work of creating tools, templates and permanent fixes that cumulatively can have a bigger impact by saving our digital journalists time and elevating the whole report.



Nieman Lab curated report of the NY leaked Executive Summary document: http://www.niemanlab.org/2014/05/the-leaked-new-york-times-innovation-report-is-one-of-the-key-documents-of-this-media-age/ 



Original leaked copy of NY report: http://www.scribd.com/doc/224608514/The-Full-New-York-Times-Innovation-Report 

97-pages




 

Rescooped by Hans Heesterbeek from Just Story It! Biz Storytelling
Scoop.it!

Storytelling First Please! Decisions Don't Start with Data

Storytelling First Please! Decisions Don't Start with Data | Stories - an experience for your audience - | Scoop.it
Access the unconscious mind, where choices are really made.

Via Karen Dietz
more...
Karen Dietz's curator insight, May 19, 2014 3:50 PM

I've got a webinar coming up with a group of researchers and I'm going to use parts of this article and the research it sites when I'm with them.


It's a short but terrific piece laying out WHY data is not the core for decision-making, but stories are. There is definitely a role for data, but only as a supporting character in your story. Data is not the hero.


Data wrapped in stories are far better than data alone as research has shown us for years. If you are still operating under the notion that data convinces, then get with the story program for better results. 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Richard Lock's curator insight, May 20, 2014 9:28 AM

It is difficult to over emphasize just how influential it is to build your key data points into a story. It also helps to make the data visually clear to understand.

Scooped by Hans Heesterbeek
Scoop.it!

The Chatsfield

The Chatsfield | Stories - an experience for your audience - | Scoop.it
The folks at UK imprint Mills & Boon are masters of the romance novel marketplace, where they sell one book every four seconds.  They’ve wooed ebook readers as well, and digital represents a fi...
more...
No comment yet.
Rescooped by Hans Heesterbeek from Transmedia: Storytelling for the Digital Age
Scoop.it!

The immersed audience: how theatre is taking its cue from video games

The immersed audience: how theatre is taking its cue from video games | Stories - an experience for your audience - | Scoop.it

Via The Digital Rocking Chair
more...
The Digital Rocking Chair's curator insight, May 21, 2014 1:43 AM


Thomas McMullan:  "A new era of theatre is borrowing conventions from video games, making invigorating performances in which the viewer becomes a player."

Rescooped by Hans Heesterbeek from Story and Narrative
Scoop.it!

Facts Tell, Stories Sell – How Infotainment Inspires Action in B2B Marketing

Facts Tell, Stories Sell – How Infotainment Inspires Action in B2B Marketing | Stories - an experience for your audience - | Scoop.it

"Stories, told well, are incredibly effective at engaging intellectually and emotionally with buyers. Turns out, I’m not alone in this thinking as LinkedIn Marketing Solutions (a TopRank client) has put together an excellent eBook highlighting 10 B2B Marketing Masters and their insights on storytelling."


Via Gregg Morris
more...
No comment yet.
Scooped by Hans Heesterbeek
Scoop.it!

Digital Storytelling for Teachers. Collaborative chain stories 2014

Digital Storytelling for Teachers. Collaborative chain stories 2014 | Stories - an experience for your audience - | Scoop.it
The Princess in Pyjamas is the title of the collaborative chain stories that the participants in the March 2014 online edition of the 'Digital Storytelling For Teachers' INTEF course have collaboratively designed in three different groups at...
more...
No comment yet.
Scooped by Hans Heesterbeek
Scoop.it!

From transmedia to theatres: when storytelling helps in engaging the audience

From transmedia to theatres: when storytelling helps in engaging the audience | Stories - an experience for your audience - | Scoop.it
18/05/2014 - CANNES NEXT: The NEXT events continue apace at Cannes, with more industry experts taking to the stage to share their experiences about cross-media projects
more...
No comment yet.
Scooped by Hans Heesterbeek
Scoop.it!

This Sweet, 8-Minute Lesbian Love Story Film Is Really an Ice Cream Ad

This Sweet, 8-Minute Lesbian Love Story Film Is Really an Ice Cream Ad | Stories - an experience for your audience - | Scoop.it
Cornetto has been doing a lot of filmmaking-as-advertising lately, by making long-form commercials that barely even show the product being shilled. The latest is called "40 Love," and features two winsome young ladies, with Lily Allen as a guest star.
more...
No comment yet.
Scooped by Hans Heesterbeek
Scoop.it!

Paul Smith | Cincinnati, Ohio | Is it ever OK to tell a story that isn’t true? Yes! Here when and how. . .

Paul Smith | Cincinnati, Ohio | Is it ever OK to tell a story that isn’t true? Yes! Here when and how. . . | Stories - an experience for your audience - | Scoop.it
more...
No comment yet.
Scooped by Hans Heesterbeek
Scoop.it!

Can You Measure Storytelling in Your Media Relations Effort?

Can You Measure Storytelling in Your Media Relations Effort? | Stories - an experience for your audience - | Scoop.it
The Art Of Storytelling In Business Communications And Public Relations
more...
No comment yet.
Rescooped by Hans Heesterbeek from Interactive & Immersive Journalism
Scoop.it!

Interactive: Your Hospital May Be Hazardous to Your Health

Interactive: Your Hospital May Be Hazardous to Your Health | Stories - an experience for your audience - | Scoop.it
An interactive highlights a number of inaccurate and dangerous assumptions about our health care systems.

Via Eva Dominguez
more...
Eva Dominguez's curator insight, May 19, 2014 6:48 AM

Interactive video. 

Rescooped by Hans Heesterbeek from Tracking Transmedia
Scoop.it!

THE BUSINESS OF TRANSMEDIA | TIFF Industry Conference 2013. Andy Merkin (Mirada), Evan Jones (Stitch Media) & Siobhan O'Flynn (Transmedia Alliance)

'Monetization' is now a dirty word. Transmedia experts will deconstruct the decision-making process behind the successful and the non-successful business mod...

Via siobhan-o-flynn
more...
siobhan-o-flynn's curator insight, May 18, 2014 10:10 PM

so awesome this is up! great panel to be on :)