Stories - an experience for your audience -
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Stories - an experience for your audience -
- Everyone - every company, organization has a story. Tell it, we all can learn and benefit from your story but be authentic, real
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Pixar Previews Plot Details of Inside Out

Pixar Previews Plot Details of Inside Out | Stories - an experience for your audience - | Scoop.it
The all-star cast will play five of the human emotions

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Thriller im ZDF: "App - Der Film"

Thriller im ZDF: "App - Der Film" | Stories - an experience for your audience - | Scoop.it
ZDF: Im Thriller "App" entwickelt eine Software ein zerstörerisches Bewusstsein. Parallel läuft die Story auf dem Smartphone mit.

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How To Create a Story For Your Content Marketing

How To Create a Story For Your Content Marketing | Stories - an experience for your audience - | Scoop.it
Content marketing is all about storytelling. Without a story, it's a lot harder to create content (and it's a lot harder to have a reason to create that content).
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Brand Content and Storytelling Structure | Social Media Today

Brand Content and Storytelling Structure | Social Media Today | Stories - an experience for your audience - | Scoop.it
Since the dawn of time, stories have contained the same key elements over and over - you know them, whether you're aware of it or not. Here's how you can put them into practice in branded content.
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How to Make Sure Your Brand Story is Unique | ImagiBrand

How to Make Sure Your Brand Story is Unique | ImagiBrand | Stories - an experience for your audience - | Scoop.it
A Paradox for Brand Storytelling Never before have there been more channels for a brand to communicate with their consumers. From Facebook and Twitter to Google+ and YouTube, consumers want to have a stronger connection with the brands they endorse. They want to be engaged, entertained and informed with value, not empty messages. With so […]
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Using Storytelling Techniques In Your Corporate Blog — Expert Series Part 3

Using Storytelling Techniques In Your Corporate Blog — Expert Series Part 3 | Stories - an experience for your audience - | Scoop.it
Corporate Blogging — Expert Series: Interview with Lou Hoffman. Part 3 Series Overview While many companies have corporate blogs, few do them well. My goal is to share conversations with those doin...
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#SFSBW2014: Mike Wolpert, Social Storytelling is the New Marketing - YouTube

Mike Wolpert, Founder, Social Jumpstart, Social Storytelling is the New Marketing How to tell your business stories so that your customers love you and new p...
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The Ideal Transmedia Parallel Production Process | PERSONALIZE MEDIA

The Ideal Transmedia Parallel Production Process | PERSONALIZE MEDIA | Stories - an experience for your audience - | Scoop.it
Why is the process for making multiplatform so complicated'. For many from traditional production processes such as film or TV it can seem like a black art but
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Brand Storytelling | imastrangerheremyself

Brand Storytelling | imastrangerheremyself | Stories - an experience for your audience - | Scoop.it
Last week I gave a conference about Brand Storytelling at #DDayEADA (Digital Mondays EADA Alumni). The speech revised concepts like Storytelling,
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Connecting to Audiences - Birth of a HyphenNation

Connecting to Audiences - Birth of a HyphenNation | Stories - an experience for your audience - | Scoop.it
Recorded live at the Forward slash Story lab, Steve gathers a dozen Digital Media and Interactive luminaries to discuss the ongoing challenges of connecting to audiences. What follows is the birth of a new type of festival that will showcase multi-platform and interactive works of all kinds. Guests in this episode include (in order of appearance) Brian Clark, Lance Weiler, Noel Qualter, Paula Zuccotti, Michael Premo, Ken Eklund, Mike Webster, Lina Srivastiva, Richard Dansky, Jan Libby, Stuart Candy, Oscar Raby and Christy Dena.

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Simon Staffans's curator insight, May 23, 2014 6:11 AM

Well now, this you SHOULD listen to if you haven't already.

Brad Tollefson's curator insight, June 6, 2014 10:25 PM

Go to Facebook page for HYPHEN for more. 

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Getting Leadership Support for Storytelling: How To

Getting Leadership Support for Storytelling: How To | Stories - an experience for your audience - | Scoop.it

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Karen Dietz's curator insight, May 21, 2014 12:43 PM

Here's a handy, quick and dirty chart to keep in mind when advocating for storytelling in an organization. It covers all the salient points.


The only BIG piece I would add in the "Educate" category is -- give executives an experience! Don't tell them about storytelling, have them directly experience it themselves. Then debrief the experience so they get not only how it works, but the benefits. That's the magic that's been working for me for years.


So add "experience storytelling" into the mix and you will have greater success.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Patricia Stitson's curator insight, May 22, 2014 12:08 PM

Karen,

 

I like to explore how that tell those stories through other learning going on in the company.  For example, how could you integrate a piece of the corporate story into an eLearning module meant to teach a particular tool or skill set?

michaelpohl360's curator insight, May 23, 2014 2:39 AM

Here's a process on how to establish storytelling as a skill among leaders. I'd just extend its scope to other roles in an organisation as well: sales processionals, consultants, customer service managers and others. They also benefit from personal and organisational storytelling, but all may be educated along this four-step approach. With stories, you inspire, impact, educate and convince people rather than with facts. Storytelling is relevant for a leaders' business.

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How to Find + Tell Awesome Customer Stories

How to Find + Tell Awesome Customer Stories | Stories - an experience for your audience - | Scoop.it
Want to grow your business? Then share your customer stories.

Via Karen Dietz
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Karen Dietz's curator insight, May 22, 2014 2:54 PM

I just wrote this blog for Curatti.com that was posted today and it's all about how to find and tell your customer's stories.


The post is a compendium of the best articles I've found on the topic plus one blog post I wrote myself.


There are lots of good resources for you to investigate. I include articles on who the real hero of the story is, how to gather stories, how to listen for customer stories, and how to turn your customer stories into tons of repurpose-able content. Each article has more resources or examples to check out.


After reviewing this material everyone should be able to gather and tell their customer stories in powerful ways.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Kim Zinke (aka Gimli Goose)'s curator insight, May 23, 2014 2:28 AM

Great collection of articles by Karen!  You will find many ways to go about collecting and sharing your customer stories.

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Empower Your Customers To Be Your Best Brand Storytellers

Empower Your Customers To Be Your Best Brand Storytellers | Stories - an experience for your audience - | Scoop.it
In this day and age and with the proliferation of brilliant self-publishing/broadcasting tools such as YouTube, WordPress, Twitter, etc.,  your customers are your best brand storytellers. Your job as a brand manager is to empower and inspire them to tell and re-tell your brand stories. It’s your job as brand guardian to provide your customers [...]

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Jeff Domansky's curator insight, May 24, 2014 11:40 PM

Valuable business storytelling tips from Omar Kattan and Karen Dietz..

Shelley Costello's curator insight, May 26, 2014 7:25 PM

I find if you give the space on your page to share about your products and services customers can become your best PR agent.

 

--Shelley

http://www.creativewebconceptsusa.com

 

Sarah Skelly's curator insight, May 27, 2014 8:49 AM

The key message in this brandstories article shared by PR/social media expert, Jeff Domansky is: Inspire & empower your customers to tell and re-tell your brand stories.  Women are willing, keen and naturally inclined to share stories with people in their lives. Give them reason & encouragement and they'll happily share YOUR brand story. 

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Story and Brand Is a Way of Being: 5 Secrets To Engage Consumers

Story and Brand Is a Way of Being: 5 Secrets To Engage Consumers | Stories - an experience for your audience - | Scoop.it
This new class of shoppers cares about style, status, and doing right by the planet. Here's how to reach them.

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Karen Dietz's curator insight, May 26, 2014 2:10 PM

This article by Mitch Baranowski and Raphael Bemporad is all about the extent of aspirational consumers and how to reach them. This has huge implications for both branding and storytelling -- because they are the largest consumer segment globally.


What is the biggest implication? Branding is not a tool for marketing. Storytelling is not a tool for branding. Instead, both are ways of being. As the authors say, "What’s new here is that Aspirationals don’t want flat, empty statements conveyed in slick ad campaigns. They want brands to embody a deeper purpose." The authors provide links to research plus provide examples.


Storytelling is the way to communicate deeper purpose, vision, values, and beliefs. Story is the way these come alive. Story is the way companies embody them -- it's the ability to walk your talk.


That being said, the 5 ways offered here to engage aspirational consumers all involve storytelling -- your stories give them something to believe in, build a shared story they want to belong to, you can share their stories as a way to amplify their voices plus give them social status, and the body of stories forms a platform for action. 


So get your story on and connect better with this increasingly powerful consumer segment that is only going to grow.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Halima Ozimova's curator insight, May 26, 2014 11:20 PM

насчет образовательных продуктов / услуг?!

Mercedes Jahn's curator insight, May 27, 2014 6:49 PM

Tips day..

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Big Thinkers: Henry Jenkins on New Media and Implications for Learning and Teaching - YouTube

USC media professor Henry Jenkins describes the role of digital media in cultural transformation. For more information, please visit: http://www.edutopia.org...
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The Future of Entertainment Programming at the Variety Entertainment & Technology Summit

The Future of Entertainment Programming at the Variety Entertainment & Technology Summit | Stories - an experience for your audience - | Scoop.it
Occurring twice a year in conjunction with the densely packed four-day Digital Hollywood, Variety's most recent one-day conference was an interesting amalgam of top entertainment marketing honchos, digital producers, and technology wizards.
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How humans have created stories through the ages in one clever strip

How humans have created stories through the ages in one clever strip | Stories - an experience for your audience - | Scoop.it
It doesn't matter if it comes from a book, a movie or a friend: Conflict is what triggers the majority of the stories we know and love. And the essence of that conflict has changed a lot throughout history influenced by how society evolved. Illustrator Grant Snider sums up this evolution in just one clever comic strip.
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The Glory of Storytelling - exploreB2B

The cornerstone of a successful marketing campaign is the ability to evoke true emotion in the members of your target audience. If consumers of company information do not feel moved on a ...
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Why storytelling should be a business decision

Why storytelling should be a business decision | Stories - an experience for your audience - | Scoop.it
Join the Microsoft Partner Network Community; we are building a community that is all about you. Connect with other partners and Microsoft to expand opportunities, share best practices, spark innovation, and build relationships.
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Re-imagining Storytelling with Tripoto - We Said Go Travel

Re-imagining Storytelling with Tripoto - We Said Go Travel | Stories - an experience for your audience - | Scoop.it
Re-imagining storytelling  “We are the storytelling animal. ” — Salman Rushdie My earliest memory, like so many of us, is of stories that were read out to me. We humans are storytellers. All our knowledge is in the form of stories told and re-told in countless ways. We started with cave paintings and telling stories around fire. Epics …Share it now!
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GUEST BLOG: Lucy V Hay on transmedia strategies

GUEST BLOG: Lucy V Hay on transmedia strategies | Stories - an experience for your audience - | Scoop.it
With TEAR ME APART now at full steam ahead and into pre-production, our transmedia strategy & team is starting to come together. Lucy V Hay is no stranger to transmedia as she launches the THE DECISION SERIES. Here she talks about how you can use transmedia to find and keep your audience.

Getting your project in front of your audience via transmedia
By Lucy V aka @Bang2write
We’re living in an age of unprecedented access to technology, connecting millions of people around the world. This means writers and filmmakers no longer have to use traditional routes to get their work “out there”. Previously at the ransom of so-called “gatekeepers” like script readers, agents, publishers, producers and distributors, now creatives can get their work in front of an audience with the click of a button or mouse, especially via social media.
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INFOGRAPHIC: The Science of Storytelling

INFOGRAPHIC: The Science of Storytelling | Stories - an experience for your audience - | Scoop.it
Brand storytelling is big - and getting bigger. As we're all geeky about the content, stories and ideas that brands publish we thought we'd take a look at the

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Nacho Vega's curator insight, July 3, 2014 5:37 PM

Keep it short!

Edgar Mata's curator insight, July 5, 2014 1:37 PM

Cuenta cuentos

Miguel A. de Jesus's curator insight, July 6, 2014 12:16 AM

Great Infographic about the affects of Storytelling on the Brain .

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Transmedia Storytelling and the Quantified Self – Transmedia Storyteller


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Simon Staffans's curator insight, May 23, 2014 6:09 AM

Inspiring look at trends for the future.

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Great post: Empathy for the User: Experience Design Secrets from an Expert

Great post: Empathy for the User: Experience Design Secrets from an Expert | Stories - an experience for your audience - | Scoop.it
We sat down with UX specialist Steven Snasdell, a 15-year veteran of the digital creative industry, to discuss digital imagery and the future of design.

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siobhan-o-flynn's curator insight, May 22, 2014 4:10 PM

original post here: 


http://www.shutterstock.com/blog/empathy-for-the-user-ux-design-secrets-from-an-expert

The Digital Rocking Chair's curator insight, May 23, 2014 4:54 AM


Jo Plumridge:  "We sat down with UX specialist Steven Snasdell, a 15-year veteran of the digital creative industry, to discuss digital imagery and the future of design."

David Collet's curator insight, May 23, 2014 7:36 PM

An interesting glimpse inside technology

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5 Lessons In Creativity And Crime Writing From Jo Nesbø

5 Lessons In Creativity And Crime Writing From Jo Nesbø | Stories - an experience for your audience - | Scoop.it
In the latest installment of Work Mode, best-selling Norwegian author Jo Nesbo discusses the unstructured process behind his dark creations.

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