Stories - an experience for your audience -
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Stories - an experience for your audience -
- Everyone - every company, organization has a story. Tell it, we all can learn and benefit from your story but be authentic, real
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Activision’s Eric Hirshberg: turning games into brands and other non-douche moves (exclusive interview)

Activision’s Eric Hirshberg: turning games into brands and other non-douche moves (exclusive interview) | Stories - an experience for your audience - | Scoop.it
Eric Hirshberg was an experiment when Activision Blizzard's chief executive hired Hirshberg as CEO of the Activision Publishing division about 18 months ago. Hirshberg was an art school graduate wh...
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Kickstarter & Double Fine: A Seismic Shift?

If you follow the video game industry, you'll doubtless have seen news of Double Fine's outstandingly successful Kickstarter campaign. Seeking to raise $400,000 for a new adventure game, Double Fin...
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Story Collider: Where Science is a Story Well Told

Story Collider: Where Science is a Story Well Told | Stories - an experience for your audience - | Scoop.it
A performance project conveys the stories behind the scientific process.

I’ve often argued that the world would be better off if people, from an early age, absorbed science not as a set of facts (sadly the state of science education today), but as a story — full of vexing questions, conflict, dead ends, insights and the occasional thrilling leap.

That’s why I love Story Collider, a storytelling project, both onstage and online, in which scientists and people affected by science recount short, often funny, sometimes disturbing experiences, mostly in front of audiences, cabaret-style. For a taste, here’s John Rennie, the writer and former editor in chief of Scientific American, describing a nearly-intimate encounter with an aggressive lab rat:

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Silverstring Media » This Stuff Is Awesome: Andrea Phillips at Transmedia Vancouver

Silverstring Media » This Stuff Is Awesome: Andrea Phillips at Transmedia Vancouver | Stories - an experience for your audience - | Scoop.it

Way back at the start of December, the Transmedia Vancouver Meetup used our digital magic to bring a signal carrying the wisdom of Andrea Phillips all the way from Long Island to our little group. Andrea talked us through a number of the projects she’s worked on, and 15 lessons she learned from them.

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Crowdsourced! Eight Ways to Involve Your Most Important Allies via @PostAdvertising

Crowdsourced! Eight Ways to Involve Your Most Important Allies via @PostAdvertising | Stories - an experience for your audience - | Scoop.it
Crowdsourcing is nothing new, but constructive crowdsourcing to create a usable output or a palpable feeling of togetherness? That's new, and very cool.
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Transmedia: A new instructional literacy

Transmedia: A new instructional literacy | Stories - an experience for your audience - | Scoop.it
Storytelling is a powerful way of making learning stick. Moving from canned instruction to a narrative engages learners and helps them connect what's being taught to their own mental models. Allowi...
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What makes the perfect Transmedia Producer?… | PERSONALIZE MEDIA

What makes the perfect Transmedia Producer?… | PERSONALIZE MEDIA | Stories - an experience for your audience - | Scoop.it

nd now question where the best producers of this multifaceted ‘new’ content will come from – academia, film, book authors, social media consultants, game designers, TV, web developers, radio, advertisers, young, old, not yet born?

Everyone is a transmedia producer

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4 Inspiring Examples of Digital Storytelling

4 Inspiring Examples of Digital Storytelling | Stories - an experience for your audience - | Scoop.it
Today's artists are creating interactive, multimedia experiences where the audience can actively reshape the stories themselves.
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. . . And the Final Lesson from Game of Thrones Is, "Always Support the Bottom" - Deep Media

. . . And the Final Lesson from Game of Thrones Is, "Always Support the Bottom" - Deep Media | Stories - an experience for your audience - | Scoop.it
When Campfire's Steve Coulson set out to create an immersive experience around the HBO production of George R. R. Martin's Game of Thrones, he faced a now-familiar problem: How to simultaneously generate buzz for the show, introduce the story to...
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Coca Cola Content 2020 Part One

The media landscape is a very different beast today than it was even 5 years ago. Then agency-led television commercials dominated how we channel our marketi...
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How Storytelling is Changing

How Storytelling is Changing | Stories - an experience for your audience - | Scoop.it
Here is something for the weekend, especially if you just need to relax and wind-down without wasting time with whatever is on TV.
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Impressive 2012 showreel from Augmented Reality 'show people' Total Immersion

http://www.t-immersion.com Total Immersion is the global leader in augmented reality. Through its patented D'Fusion® technology, Total Immersion blurs the line between the virtual world and the real world by integrating real time interactive 3D graphics into a live video stream. Leading the augmented reality category since 1999, the company maintains offices in Europe (France, Germany and UK), North America and Asia. Total Immersion supports the world's largest AR Partner network, with a diversified portfolio of over 120 best of breed solution providers worldwide.

Since its inception, Total Immersion has led the industry in AR technology with over 1,000 executed augmented reality solutions for Fortune 500 name brands and organizations and partnerships with the world's most prominent technology companies including Adobe®, Intel® and KDDI.


Via Gary Hayes
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Transmedia Storytelling – What’s it all about? | FutureBook

Transmedia Storytelling – What’s it all about? | FutureBook | Stories - an experience for your audience - | Scoop.it

Transmedia Storytelling – What’s it all about?

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Transmedia Storytelling – What’s it all about?

Submitted by AlisonNorrington on Mon, 05/17/2010 - 11:39

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Transmedia. It started as an academic term, coined by Henry Jenkins in his book Convergence Culture who said, “transmedia represents the integration of entertainment experiences across a range of different media platforms,” Jenkins defines transmedia as storytelling that “immerses an audience in a story’s universe through a number of dispersed entry points, providing a comprehensive and coordinated experience of a complex story.”

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Making Transmedia Make Money - Jennifer Wilson - StoryLabs Podcast Ep.5 | StoryLabs

Making Transmedia Make Money - Jennifer Wilson - StoryLabs Podcast Ep.5 | StoryLabs | Stories - an experience for your audience - | Scoop.it
Making Transmedia Make Money - Why you are unlikely to make any money unless you are willing to deal with the small stuff, lots of it.
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Supercalifragilisticexpialidocious: The five pillars of transmedia

Supercalifragilisticexpialidocious: The five pillars of transmedia | Stories - an experience for your audience - | Scoop.it

The five pillars of transmedia

Again this past week I find myself impressed by the amount of thought processing that people put into thinking about transmedia and its’ impact on all kinds of media (and other kinds of art expressions, such as theatre for instance, (which admittedly was from last year but popped up on my radar only now).

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Participation should be the heart of transmedia storytelling – Transmedia Storyteller

There have been a couple of recent posts from others on transmedia and on participation. For me, participation is where the audience “does something” – however small that “do” might be. Those other posts argue that participation is co-creation… but we already have a word for that, it’s called co-creation. For me, participation is also voting for a poster design or gathering in a park to role-play or sharing a link.

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Five tips for transmedia game development - Games Brief

Five tips for transmedia game development - Games Brief | Stories - an experience for your audience - | Scoop.it

1 Use estaoblished intellectual property

2 Make participation frictionless

3 Creat engaging brand experiences

4 Focus on action as narrative

5 MIrrow audience already interacts with the brand

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Your Life Is A Transmedia Experience

“Transmedia” has become the new buzzword for multi-platform narratives, but in the digital age, transmedia isn’t just how we consume entertainment narrati...
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What makes the perfect Transmedia Producer?… | PERSONALIZE MEDIA

What makes the perfect Transmedia Producer?… | PERSONALIZE MEDIA | Stories - an experience for your audience - | Scoop.it

question where the best producers of this multifaceted ‘new’ content will come from – academia, film, book authors, social media consultants, game designers, TV, web developers, radio, advertisers, young, old, not yet born

Everyone is a tranmedia p[roducer

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Participation should be the heart of transmedia storytelling – Transmedia Storyteller

There have been a couple of recent posts from others on transmedia and on participation. For me, participation is where the audience “does something” – however small that “do” might be. Those other posts argue that participation is co-creation… but we already have a word for that, it’s called co-creation. For me, participation is also voting for a poster design or gathering in a park to role-play or sharing a link.

To me, participation is a spectrum of activity that starts with doing something with your limbs and not just your eyes or ears.

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Transmedia Storytelling and Content Marketing

Transmedia Storytelling and Content Marketing | Stories - an experience for your audience - | Scoop.it
The future of marketing isn’t social media in the the way we think social media is Facebook or Twitter.
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Finding Lady: The Art of Storyboarding

A storyboard is a sequence of images and words drawn together on a page to form a plausible narrative. Storyboards are routinely used in the movie making business to 'preview' a movie before a single shot is taken.
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Joe Gebbia: The Power of Story

Airbnb Founder speaks about his start-ups journey--and the growing convergence of entrepreneurship and design.
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Augmented Reality Futures are in our Hands with Haptics & Touch Screens from @ARstories

Augmented Reality Futures are in our Hands with Haptics & Touch Screens from @ARstories | Stories - an experience for your audience - | Scoop.it

For me this perfectly describes the future of AR and its potential. I think about this last quote and how it applies to my recent AR Popup Book “Who’s Afraid of Bugs?”, the first AR book designed for iPad 2. For me the next step in this book is to be able to touch and feel the texture of the virtual spider that magically appears. Imagine petting the spider and feeling each tiny hair.


Via Gary Hayes
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Confessions of an Aca/Fan: Archives: On Transmedia and Education: A Conversation With Robot Heart Stories' Jen Begeal and Inanimate Alice's Laura Fleming (Part Two)

Confessions of an Aca/Fan: Archives: On Transmedia and Education: A Conversation With Robot Heart Stories' Jen Begeal and Inanimate Alice's Laura Fleming (Part Two) | Stories - an experience for your audience - | Scoop.it

On Transmedia and Education: A Conversation With Robot Heart Stories' Jen Begeal and Inanimate Alice's Laura Fleming (Part Two)

Some transmedia properties are entirely top-down, deploying fairly conventional models of authorship, despite their deployment across multiple media platforms. Others include strong elements of participatory culture. How central is youth participation in the production and circulation of media to your visions for transmedia education?

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