EVER wanted to share a hotel room bed with an Olympic athlete? Head of Innovation at Aurasma, Matt Mills, says the new Holiday Inn Olympic STAY YOU Campaign is “really cool”.
“It’s based on really advanced image recognition… which means you can now just point your phone at something and it comes alive and gives you more information,” he said in a promotional video released by Holiday Inn.
BMX rider Shanaze said the experience of making the short films were totally new to her “but its fun”.
Augmented reality technology is fast becoming an important asset to tourists.
In 2010 Hotels.com became the first online travel agency to use augmented reality to help tourists explore potential destinations.
Via Gary Hayes