Stories - an experience for your audience -
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Stories - an experience for your audience -
- Everyone - every company, organization has a story. Tell it, we all can learn and benefit from your story but be authentic, real
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Perch's Interactive Displays Could Change the Way You Shop for Shoes [VIDEO]

Perch's Interactive Displays Could Change the Way You Shop for Shoes [VIDEO] | Stories - an experience for your audience - | Scoop.it
Perch Interactive is a four-person firm developing a new kind of interactive projection display for retail environments.
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Transmedia's Nonlinear Challenge to Learning, and the Grammar of Gaming

Transmedia's Nonlinear Challenge to Learning, and the Grammar of Gaming | Stories - an experience for your audience - | Scoop.it
Henry Jenkins (pictured above), a former MIT Professor and the person who coined the term...
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Visual Storytelling with Norman Rockwell!

Visual Storytelling with Norman Rockwell! | Stories - an experience for your audience - | Scoop.it

We've been talking a lot at work lately about ways of getting a lot of "storytelling" into an image. Some artists are masters at painting a beautiful picture and some are masters at telling a story through their pictures. What makes the difference between the two? Sometimes it's as simple as creating a contrast within an image.


Via Karl Iglesias, Chhatrapal
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NBCUniversal to Entice Advertisers With Filmed Research

NBCUniversal to Entice Advertisers With Filmed Research | Stories - an experience for your audience - | Scoop.it
NBCUniversal has created Curve Films, which will produce movies that deliver research data and other information to potential marketers.
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The Truth Behind Transmedia - movieScope Magazine | movieScope Magazine

The Truth Behind Transmedia - movieScope Magazine | movieScope Magazine | Stories - an experience for your audience - | Scoop.it
Industry analyst Michael Gubbins explores the recent cross-media explosion, and contemplates what the future could—and should—hold for transmedia p...
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When storytelling is too powerful | Storytelling by Química visual

Since 2001 the Center for Women’s Global Leadership has designated November 25th to December 10th as 16 Days of Action on Violence Against Women.
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Transmedia views: An interview with Nuno Bernardo | i-docs

Transmedia views: An interview with Nuno Bernardo | i-docs | Stories - an experience for your audience - | Scoop.it
Nuno Bernardo is an award-winning transmedia writer/producer and creator of the world’s first international interactive on-line teen series, Sofia’s Diary. He is also the CEO of transmedia production company beActive ...
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Not Just Pretty: Building Emotion Into Your Websites | Smashing UX Design

Not Just Pretty: Building Emotion Into Your Websites | Smashing UX Design | Stories - an experience for your audience - | Scoop.it
Emotional design has become a powerful tool in creating exceptional user experiences for websites. However, emotions did not use to play such an important role on the Web.

 

Such a cool article! Every entrepreneur, biz executive, and nonprofit needs to read this one.

 

Why? Because emotion is at the heart of effective storytelling. And websites can be imbued with stories and story elements --particulary emotion.

 

Now this is not about being 'emotional'. It is about understanding what triggers emotions within your viewers/readers that creates connection, fosters trust and loyalty, and moves them to action -- while being authentic and true to yourself.

 

This article is rich in ideas and how-tos -- and very complete. Take the time to savor it. Then start thinking about your website and how you can upgrade it with both stories, and imbueing it with emotional elements for max effect.


Via Karen Dietz
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Rowan Norrie's comment, April 19, 2012 3:06 AM
What a great article, Karen! Thanks for sharing.
Karen Dietz's comment, April 19, 2012 12:40 PM
Many thanks Hans!
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Skoll Lesson Five: Transmedia Storytelling Is a Key Skill for People Who Want to Change the World

Skoll Lesson Five: Transmedia Storytelling Is a Key Skill for People Who Want to Change the World | Stories - an experience for your audience - | Scoop.it
There are epic, inspiring experiences of always bold, sometimes outrageous, entrepreneurs in remote and difficult places throughout the world, and these are stories optimally shared across many platforms.
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BRAVE NEW WORLDS: ON TRANSMEDIA WORLDBUILDING | Filmmaker Magazine

BRAVE NEW WORLDS: ON TRANSMEDIA WORLDBUILDING | Filmmaker Magazine | Stories - an experience for your audience - | Scoop.it
“A linear story had a linear workflow, but now we’re in a nonlinear immersive space,” explained production designer Alex McDowell at a recent Flux 5D event titled “Digital Design and World-building in the Narrative Media Landscape” held at the...
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Google Begins Testing Its Augmented-Reality Glasses

Google Begins Testing Its Augmented-Reality Glasses | Stories - an experience for your audience - | Scoop.it
On Wednesday, Google gave people 20/20 vision about a secret augmented-reality project called Project Glass. The glasses are the company's first foray into wearable computing.
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Storytelling is the New Currency in Digital Marketing

Storytelling is the New Currency in Digital Marketing | Stories - an experience for your audience - | Scoop.it

This piece is from Evivio Blog - I selected this piece because today is the beginning of the Reinvention Summit where people from all over the world gather together to hear and share stories of change. All businesses are going through reinvention, telling the right stories to connect with their audiences in a new way is crucial. 

 

Here are some highlights:

 

**Stories are the new currency in digital marketing, as digital media allow consumers a surfeit of channels to listen to and engage on.

 

**Consumers want to be engrossed and entertained, and as with other entertainment media, they expect a story.

 

But stories are not just entertaining.

 

**Stories are useful, descriptive, beautiful, interesting: shareable.

 

**Shareable, and participatory: when your audience shares your content, they often add their perspective to it, adding social credence that can further enhance its relevance

 

**The iconic marketing goal of the social media era is ‘viral’ content – a video, photo or other content that spreads like a virus from host to host, making millions of people laugh, cry or think.

 

**But one must consider how many of those attempts at ‘viral’ marketing have succeeded.

 

**On a Wikipedia list of the most viral internet memes very few of them are associated with a brand and those that are were almost always created by a third party or viewed as a public joke.

 

**Trying to produce a viral internet meme is like trying to stand up on a water slide. The chances that you will fall flat on your face and look pretty silly in the process are very high.

 

**Rather than attempting to create ‘viral’ content, marketers should aim for ‘shareable’ content. That is, content that genuinely affects their target demographic; content that addresses real problems or communicates similar ideals.

 

Selected by Jan Gordon covering "Storytelling, Social Media and Beyond"

 

Read full article here: [http://ht.ly/aiwUY]


Via janlgordon
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misslenali's comment, April 21, 2012 12:34 PM
:) you´re very welcome Karen I probably will rescoop more from you!
I like you.....
Deb Nystrom, REVELN's curator insight, January 2, 2013 1:43 PM

There are few things so captivating, so memorable, as a good story.  Change is empowered by sharing examples of what works, or what changes feature quick wins.  Digital marketers are the purveyors.  


What is really needed are change leaders who stir the mix so the stories come forward.  Change Leaders champion the best stories and shape their cultures with them.  ~  Deb

Audrey's curator insight, January 5, 2013 3:59 PM

After reading your article I am going to do some of my lessons as stories. You know psychology is an area of study which naturally lends itself to story telling; audrey@homeschoolsource.co.uk

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Does Your Story ignite Passion and Connect with Your Audience?

Does Your Story ignite Passion and Connect with Your Audience? | Stories - an experience for your audience - | Scoop.it

This piece was written by Jose Baldaia for his blog - I always love reading his blog. This is no exception, Jose talks about the importance of telling a compelling story for your business.

 

Here's what caught my attention:

 

**In these times we experience the story, as if we had enjoyed a wonderful meal.

 

In a story, the idea that resides inside the story can become part of people.

 

**They don’t feel the story as outside observers, or as a critique about something or someone.

 

**They feel the story as active participants in story.

 

If we look back and walk through the moments that we remember, we consider that what happened build what we are today. It’s our history and our story.

 

**No matter that the assignment of responsibilities for the good and bad times, because those moments were experienced and leave a trail that marks the path traveled.

 

 

 

**That’s why a story is a fact dressed with an emotion that obliges the action and that transforms our world.

 

**"The successful strategists of the future will have a holistic, empathetic understanding of customers and be able to convert somewhat murky insights into a creative business model that they can prototype and revise in real time" Roger Martin

 

**An idea that we want innovative has to be transmitted with groundbreaking passion.

 

**It is the heat of passion which makes our listeners, readers or viewers resonate

 

Selected by Jan Gordon covering "Storytelling, Social Media and Beyond"

 

Read full article here: [http://bit.ly/HJdrsG]


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AR Ads - Guardian partners with Blippar to run its first augmented reality app

AR Ads -  Guardian partners with Blippar to run its first augmented reality app | Stories - an experience for your audience - | Scoop.it
The Guardian is partnering with the augmented reality app Blippar to feature interactive ads and content in its print edition, the British newspaper announced today.
Over the weekend, the newspaper will run what it describes as “its first augmented reality print ad”. Here’s a preview of the ad and a description of what it does:

“When users ‘blipp’ the advert on their smartphone or tablet device using the Blippar app, the advert will be transformed into an interactive experience, through which users will be able to enter a competition to win a 12-month subscription, watch a video about the thinking behind the app and, if using an iPad, tap on a link to the app store so they can download the Guardian iPad edition.”


Via Gary Hayes
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How Interactive Ebooks Engage Readers and Enhance Learning

How Interactive Ebooks Engage Readers and Enhance Learning | Stories - an experience for your audience - | Scoop.it
What's the difference between an ebook, an app and an interactive ebook?

 

DRC:  This article provides an in-depth, but easy to understand answer.  It's well worth a read.


Via The Digital Rocking Chair
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Alternate Reality Game "Time is running out" by vm-people

Documentary about the Alternate Reality Game for "Numbers" (Chicken House) a mystery thriller by Rachel Ward, produced by vm-people...
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Starlight Runner Entertainment: transmedia

Starlight Runner Entertainment: transmedia | Stories - an experience for your audience - | Scoop.it

What is transmedia?

Deep media, persistent narrative, immersive storytelling, transmedia: right now, we are experiencing a moment of radical technological change, with seismic shifts in the way that entertainment is conceived, produced and distributed. Savvy companies and producers, including the creators of Lost, Star Trek and Halo are incubating concepts that are designed captivate and interact with audiences across an array of media platforms

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Follow the Four Commandments of Storytelling | Decker Blog

Follow the Four Commandments of Storytelling | Decker Blog | Stories - an experience for your audience - | Scoop.it
We promised more tips from the brilliant speakers at this year’s TED conference (see earlier post on Bryan Stevenson).
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Dark Knight - Viral Marketing Campaign

In May 2007, 42 Entertainment began a viral marketing campaign utilizing the film's "Why So Serious?" tagline. A transmedia experiment with over 10 million p...
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Widespread augmented reality three to five years away | IT strategy

Widespread augmented reality three to five years away | IT strategy | Stories - an experience for your audience - | Scoop.it
Middle East business and financial news, directory and current events. AME Info provides constant business and news updates.
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The Writer’s Version Of The Seven Deadly Sins

The Writer’s Version Of The Seven Deadly Sins | Stories - an experience for your audience - | Scoop.it
caption id=attachment_1863 align=alignnone width=550 caption=Like the comic? Click it to buy the t-shirt (no financial interest)/caption

You can buy the t-shirt here.
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OPINION: The times of transmedia

OPINION: The times of transmedia | Stories - an experience for your audience - | Scoop.it
Prashant Saxena, associate director of Agility Research & Strategy, draws a distinction between cross-media advertising and transmedia advertising—a more advanced technique that can help brands reach engagement-hungry consumers.
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FSLC Convergence Program Announces Collaboration with Storycode and Kill Screen

FSLC Convergence Program Announces Collaboration with Storycode and Kill Screen | Stories - an experience for your audience - | Scoop.it
The New York Film Festival, New Directors/New Films, Film Comment magazine, year-round programs at the Walter Reade and more!

Via Tina Stock
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Podcasts

Podcasts | Stories - an experience for your audience - | Scoop.it
The Storythings podcast is an irregular series of interviews, talks and discussions with some of the most influential creative talent working in TV, Film, Games, Theatre, Art and beyond. Episode 1 ...
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Transmedia Jobs, Relationships & Rights | by Simon Pulman | transmythology.com

Transmedia Jobs, Relationships & Rights | by Simon Pulman | transmythology.com | Stories - an experience for your audience - | Scoop.it

How does a Transmedia Producer make money?

It’s a simple question, and one that drives a surprising number of people to this blog. Accordingly, I’m going to outline in basic terms the way that a Transmedia Producer can make a living, and the contractual possibilities that might lead to considerable growth in the future. As ever with articles in which I discuss legal relationships, I suggest hiring an experienced lawyer to work out the terms of your deals.


Via @FernandoCarrion
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