Stories - an experience for your audience -
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Stories - an experience for your audience -
- Everyone - every company, organization has a story. Tell it, we all can learn and benefit from your story but be authentic, real
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Rescooped by Hans Heesterbeek from #transmediascoop
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Project Literacy Among Youth: Technology, Transmedia and Happily Ever After

Project Literacy Among Youth: Technology, Transmedia and Happily Ever After | Stories - an experience for your audience - | Scoop.it

Although there are media literacy traditionalists who view technology and media literacy as frenemies, I see the two as a match made in heaven. My recent exposure to a glamorous technology fairy tale with a happy ending ("The Future of the Book") engendered high hopes for a long term romance between technology and media literacy education.


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PulzAR - augmented reality battles & puzzles on your kitchen table for PS Vita

PulzAR - augmented reality battles & puzzles on your kitchen table for PS Vita | Stories - an experience for your audience - | Scoop.it

The context of the earth in PulzAR is this – the planet you call home is in great peril, where a bunch of colossal asteroids near the earth are spinning ever closer on a deadly collision course that will take out mankind. All attempts to divert these asteroids’ trajectory have fallen short, and you seem to be the earth’s final hope, relying on a network of explosive rockets that should break down the asteroids into far more manageable bits. Sounds a whole lot like Asteroids, don’t you think so? Save for the fact that this one comes with a modern twist.


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Prometheus: /Film Talks to Damon Lindelof at WonderCon 2012

Damon Lindelof, the writer of the new Ridley Scott sci-fi film Prometheus (as well as Star Trek and Lost) discusses the new film and more with Slashfilm on t...

 

"I don't want to direct the fans...."


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Rescooped by Hans Heesterbeek from Transmedia: Storytelling for the Digital Age
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What Makes RPG Dialogue Great (And How It Can Go Wrong)

What Makes RPG Dialogue Great (And How It Can Go Wrong) | Stories - an experience for your audience - | Scoop.it

Jason Schreier: "Words bounce and move in certain directions, with certain cadences and beats. You can tell when the pulse isn't there"...


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Reflection #6 – Storytelling & Empathy

Reflection #6 – Storytelling & Empathy | Stories - an experience for your audience - | Scoop.it
Ferrucci talks about how human beings are able to “resonate” with other human beings. I love this description. He tells us that the ability is with us from birth, but if it doesn’...
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Telling stories with your designs

Telling stories with your designs | Stories - an experience for your audience - | Scoop.it
Websites are incredibly versatile as a medium, to be used to display information and other content, and if well designed they can do this in an enjoyable way...

 

The narrative of your site is the essence of your story, and encompasses all your content. Your narrative is the video embeds in your site; it is the content on your about page; it is your background image; it’s virtually all your content coming together to bring the user an overall experience that forms a narrative.

 

It’s easy to think of a narrative in a similar way to a thematic site. However, it’s slightly different as themes focus on design, where narrative focuses on all aspects including, and especially, content. The importance of the narrative is that it dictates your site’s pacing and how the user interacts with it, everything from your navigation bar to your ‘transaction complete’ screen.

 

The best narratives come organically grown, and it helps to have some existing content to define your narrative from, rather than working out your narrative and then artificially creating content around that. In a nutshell, the narrative is the journey the user experiences on their journey throughout your site, and you’ll need to get it right for your user to have an enjoyable experience. Just as a narrative needs to hang together well in a novel, so does your site’s narrative.


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WOW!project - Sharing Creative Talent And Fun Around The Globe

'About WOW!project

Sharing creative talent and fun around the globe.

 

What is WOW!

 

In many cultures WOW! is a common expression in front of the wonders of imagination and creativity. WOW! also stands for Windows of Wonder, the new United Colors of Benetton project for young artists and designers from all over the planet. An extraordinary opportunity to globally spread and share creative expressions, social messages, passions, dreams and fun. WOW! is a technologically innovating transmedia experience in creative expression and play. Mainly based on a dedicated web portal and the network of "Benetton Live Windows"—the spectacular video wall shop windows of the Benetton Icon stores present in the key fashion capitals: Milan, London, Paris, Barcelona, and many more.

 

How does WOW! help young artists?

 

On the WOW! website, artists from any field of artistic expression (animation, motion graphics, video, digital art, music, theater, performance, dance, painting, graffiti, etc.) can access information on the initiative, register and easily upload their creative contributions for direct publishing. The most interesting works will be regularly selected to be made visible also on the "Benetton Live Windows" global network. Taking part is easy and to make it even smoother the great design team at WOW! will brilliantly and respectfully adapt the work, if needed, for the different video wall formats...'


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Virtual Scrapbooks | Open Documentary Lab at MIT

Virtual Scrapbooks | Open Documentary Lab at MIT | Stories - an experience for your audience - | Scoop.it

excerpt:

"How do web documentaries tell stories? How do those stories build on, and depart from, traditional film narrative?"

 

mirmilla:

For Katie Edgerton (MIT’s Open Documentary Lab)

the key differentiator between internet-based documentaries and theatrical docs is this issue of narrative.

 

The web and the documentary storytelling can take advantage of their own strengths, but transform the documentary genre as we were used to.

 

A topic to investigate.


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The Same Story? Again?! Storytelling as an Emotional Security Blanket

The Same Story? Again?! Storytelling as an Emotional Security Blanket | Stories - an experience for your audience - | Scoop.it
I used to wonder why my sons asked for the same story night after night. I came to the conclusion that kids simply enjoy the comfort of repetition. Think of it as an emotional security blanket.

 

In the 1993 movie Groundhog Day, Bill Murray plays an arrogant TV weatherman who, during a dreaded assignment covering the annual Groundhog Day event in Punxsutawney, finds himself living the same day over and over. Through trial and error, Bill learns to correct the mistakes he made the day before and escapes his time loop, redeeming himself in the process and winning the girl of his dreams.

 

Parents of younger children sometimes feel they are in their own time loop when their children ask to play the same game, watch the same video or hear the same story day after day, night after night. Many a parent has marveled at their child's seemingly bottomless appetite for repetition. One dad said to me recently, "Having to tell the same story a dozen times is the easy part. The tedious part comes when you have to repeat the same story another 100 times!"


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The Story of Send

The Story of Send | Stories - an experience for your audience - | Scoop.it
The beauty of email is that seconds after you hit "Send," it magically appears on the recipient's inbox. But what happens in between? Google has created The Story of Send, which illustrates the journey made by the bits of ...
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Media Selection for Transmedia Storytelling - Transmedia Digest

Media Selection for Transmedia Storytelling - Transmedia Digest | Stories - an experience for your audience - | Scoop.it

Media Selection for Transmedia Storytelling

At the scene/sequence level media selection involves matching individual scenes and sequences to the most appropriate media. The detailed storyboard should indicate the medium used for each scene.

Translating information across media can present transmedia designers with signification challenges. For example, visual language – the tight integration of images, shapes, colors, and words – is widely used in graphic novels (comic books) and can be highly effective for expressing an author’s message. However, translating visuals from one style of graphic novel to another or to another medium entirely can diminish or destroy the information being communicated.

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Communicate the vision through storytelling

Communicate the vision through storytelling | Stories - an experience for your audience - | Scoop.it
Storytelling can be a powerful tool to communicate vision, corporate values and change - Torben Rick...
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Hunger Games (4) — From Concept to Compulsion

Hunger Games (4) — From Concept to Compulsion | Stories - an experience for your audience - | Scoop.it
The word “deconstruction” best leads to learning when we tear into story structure.  Which is happening here, and will continue.  But when we look at softer essences such as concept, character and theme, the better descriptors of the intention are...
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Complex TV: Transmedia Storytelling

Complex TV: Transmedia Storytelling | Stories - an experience for your audience - | Scoop.it
It’s time for another chapter of Complex TV to go live on MediaCommons Press—this time, the topic is Transmedia Storytelling. It builds on work I have done in recent years about how televi...

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Multi path story, social TV, Inside one of the biggest social TV ad campaigns ever

Multi path story, social TV, Inside one of the biggest social TV ad campaigns ever | Stories - an experience for your audience - | Scoop.it

Inside one of the biggest social TV ad campaigns ever... The Integrated Media partnership with Unilever drives engagement in a new way and puts the power of storytelling in the audience’s hands. The campaign, which was developed internally with Barbara Blangiardi and her Creative Partnerships & Innovation team, creates a cycle where the on-air vignettes drive to the online video, and the user’s choices within the digital story impact the next installment of the on-air spot. It’s a highly compelling way to integrate a brand’s message.


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Tweeting TV: How Twitter Has Changed The Business Of Television

Tweeting TV: How Twitter Has Changed The Business Of Television | Stories - an experience for your audience - | Scoop.it

Maggie Furlong: "Social media has become such a huge part of the TV landscape that any network not securing a simple, memorable handle for their new shows is way behind"...


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Digital blues: Critic Ann Hornaday confronts a future without celluloid

Digital blues: Critic Ann Hornaday confronts a future without celluloid | Stories - an experience for your audience - | Scoop.it

"ESSAY: A combination of technological advances and financial pressures has ushered in a new style of movie making, which, to many viewers raised on the grain and texture of film, looks like a bug that is well on its way to becoming a feature."


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Batman and the Storytelling Map -- Brand Storytelling

Batman and the Storytelling Map -- Brand Storytelling | Stories - an experience for your audience - | Scoop.it
In my last post I wrote about the Story Map I used to analyze stories and search for ways to incorporate brands into well known narratives. By using the same tools as Hollywood its possible to effe...

 

Well, this is interesting -- but maybe doesn't go far enough. The map is useful. The tricky part is putting all of the elements together effectively to create a compelling story. The nuances between these elements is not always obvious.

 

No question, these elements need to be present. But conveying tension, motivation, conflict, and empathy are done by employing either linguistic devices like contrast, triggering emotions in the reader, etc. They are subtle, powerful techniques that are more often experienced rather than told.

 

And in the end, all business storytelling is about moving people to action. While Batman is an engaging story, it doesn't move us to take action. That is what is missing on this map, which is why I said it probably doesn't go far enough.

 

But overall I like what is being said. Now we need to watch for the next installment where the author will share how he has used the map to create pharmaceutical brand stories.


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Critical Thought TV: Interviews on Transmedia Activism

Critical Thought TV: Interviews on Transmedia Activism | Stories - an experience for your audience - | Scoop.it

Lina Srivastava: "I was honored to be invited to speak with Stuart Dambrot of Critical Thought TV around the possibilities of narrative design for social impact."


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Storytelling and evolutionary psychology

Storytelling and evolutionary psychology | Stories - an experience for your audience - | Scoop.it

Adam Gopnik is critical of a book that suggests that storytelling is adaptive, evolutionarily speaking. I have not yet read the book, and for all I know the book itself is bubble-headed. But it supports a view to which I am sympathetic. Of course, whenever you are doing theoretical psychology, you must be careful not to fall into the trap of telling just-so stories. Or at least try. You have a limited ability to determine what psychological factors might be adaptive and what might not. But there are educated guesses you can make. Gopnik is not dismissive of all speculative evolutionary psychology – he praises a book on the evolutionary origins of gossip. He just thinks the idea that storytelling is adaptive is BS.


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Defiance – A Transmedia opportunity that gives a new lease of life to in-game advertising

Defiance – A Transmedia opportunity that gives a new lease of life to in-game advertising | Stories - an experience for your audience - | Scoop.it
The in-game advertising industry has not had a happy few years. Back in 2002 when Massive Incorporated first brought us the ability to dynamically insert adverts into Xbox360 games the future looke...

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Defiance – A Transmedia opportunity that gives a new lease of life to in-game advertising

Defiance – A Transmedia opportunity that gives a new lease of life to in-game advertising | Stories - an experience for your audience - | Scoop.it

Dan Plant (electricginger): "What is really exciting is that this is a truly transmedia project where the layers of the narrative are built up not only between multiple media channels, but where people can engage in different ways with the plot and actually have an effect on how it evolves."


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Can Unilever and NBCU Deliver the Best Integrated Campaign Ever?

Can Unilever and NBCU Deliver the Best Integrated Campaign Ever? | Stories - an experience for your audience - | Scoop.it
Unilever and NBC Universal timed their announcement of what may turn out to be the biggest integrated marketing program we’ve seen tied to television to launch Unilever’s new hair-care ...
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Supercalifragilisticexpialidocious: Transmedia and the Audience

Supercalifragilisticexpialidocious: Transmedia and the Audience | Stories - an experience for your audience - | Scoop.it

Transmedia and the Audience

In a post in February I talked about what I saw as the ”Five pillars of transmedia”, the different types of people that need to work together to successfully develop, produce and launch a transmedia project. There was a sixth pillar as well, which was the Audience.

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SUNfiltered | What storytelling means to today’s TRANSGENERATION

SUNfiltered | What storytelling means to today’s TRANSGENERATION | Stories - an experience for your audience - | Scoop.it
Storytelling has long been used as a tool for recording peoples history and to pass down wisdom from one generation to the next.
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