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Stories - an experience for your audience -
- Everyone - every company, organization has a story. Tell it, we all can learn and benefit from your story but be authentic, real
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OH HAPPY DAY

Art, Music and Spoken Word Event celebrating the lives of people LIVING with HIV or AIDS
Video created with Animoto!

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Transmedia Tuesday: Watching this TED talk [by Jane McGonigal] will let you live 7.5 minutes longer

Transmedia Tuesday: Watching this TED talk [by Jane McGonigal] will let you live 7.5 minutes longer | Stories - an experience for your audience - | Scoop.it

Chaunton: "The speaker is Jane McGonigal, one of the luminaries in the field of transmedia game design who has always focused her work on the power of games to do good—social good, environmental good, and in this instance, personal good" ...


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Six Characteristics of Highly Persuasive Stories

Six Characteristics of Highly Persuasive Stories | Stories - an experience for your audience - | Scoop.it

Researchers Philip Mazzocco and Melanie Green draw a contrast between rhetorical persuasion, in essence arguing with facts and logic, and the use of narratives to influence decisions. They conclude that stories are more effective at changing emotional beliefs that logical arguments have difficulty reaching.


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Five Principles for Storytelling in a Multi-Screening World

The increase in multi-screening, coupled with time spent on social channels, means content creation strategies need to evolve.
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Moving Storyboards And Drumming: Wes Anderson Maps Out The Peculiar Genius Of “Moonrise Kingdom”

Moving Storyboards And Drumming: Wes Anderson Maps Out The Peculiar Genius Of “Moonrise Kingdom” | Stories - an experience for your audience - | Scoop.it
Wes Anderson’s latest movie, Moonrise Kingdom, which opened in many more cities last week, has earned the director some of the best reviews of his career and has been tearing up the specialty box office.
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Transmedia Project Insights: The Numinous Place - Transmedia Digest

Transmedia Project Insights: The Numinous Place - Transmedia Digest | Stories - an experience for your audience - | Scoop.it
A multidimensional storyworld in which the physical and metaphysical blend seamlessly has Mark Staufer excited about transmedia storytelling...
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5 Places To Look For Your Brand's Story

5 Places To Look For Your Brand's Story | Stories - an experience for your audience - | Scoop.it
Finding your authentic brand’s story isn’t a luxury for the touchy-feely. Given our overloaded channels of communication and the general lack of trust with advertising messages, finding your brand's true emotional core and expressing it through your brand’s story is essential.

 

First, know what you're looking for.

 

Ask any storywriter "what are you trying to say through your story?" Chances are you’ll get some expression of their worldview or values. Ask a marketer and you might get something resembling an elevator speech. Brand stories are very different and far more powerful than that.


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A Technical Approach to Storytelling

A Technical Approach to Storytelling | Stories - an experience for your audience - | Scoop.it
As the CEO of an international organization, I know how important it is to tell a good story. Most donors want to know how we have helped people in the developing world, and there is no better way to demonstrate our impact than with stories from people that have been positively affected by the work done by NetHope and our 35 member organizations.

 

But it is not enough to write a blog entry or tweet on our success. To compete among the sea of content available online, there's a demand to rethink our storytelling and to make things more visual and interactive in order to draw attention from donors and resonate with consumers.

I

n a recent Huffington Post blog entry, Content Marketing Specialist Michael Parrish DuDell said, "today it's about the story, the narrative, the "why" behind "what." The future of business isn't just about innovating products and services; it's about innovating the storytelling process behind those products and services and doing it in the most compelling and authentic way possible."


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5 Lessons For Storytellers From The Transmedia World

5 Lessons For Storytellers From The Transmedia World | Stories - an experience for your audience - | Scoop.it
In April of 2001, a close friend sent me a link to the "Anti-Robot Militia," which was just like it sounds: a hate group against robots. One click later, I was hopelessly hooked on a marketing campaign for the film A.I.
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Once Upon a Business...The Role of Storytelling in Leadership, Management, and Entrepreneurship

Once Upon a Business...The Role of Storytelling in Leadership, Management, and Entrepreneurship | Stories - an experience for your audience - | Scoop.it
The Silicon Valley Junto -- an intellectual discussion society that Chris and I run -- met a few weeks ago around the topic Once Upon a Business...The Role of Storytelling in Leadership, Management, and Entrepreneurship.
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"Write what you know" - Nathan Englander on Misund

"Write what you know" - Nathan Englander on Misund | Stories - an experience for your audience - | Scoop.it
Author Nathan Englander explains that the age-old writing advice...
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Simon Staffans: 5 Transmedia myths debunked

Simon Staffans: 5 Transmedia myths debunked | Stories - an experience for your audience - | Scoop.it
Freshly back from cross-media fest The Pixel Lab, MediaCity Finland's Staffans decided to set some transmedia myths straight...

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5 things transmedia startups can learn from Deadwood

5 things transmedia startups can learn from Deadwood | Stories - an experience for your audience - | Scoop.it
Transmedia is still a country for pioneers & prospectors. We are embarking on the big gold rush. Those who believe in it go all in and endure tough times finding financial and creative partners.
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Predicting Transmedia and Augmented Reality Futures | PERSONALIZE MEDIA

Predicting Transmedia and Augmented Reality Futures | PERSONALIZE MEDIA | Stories - an experience for your audience - | Scoop.it
Gary Hayes, Futurist and New Media Evangelist - The media and storytelling landscape is constantly changing but in the last six years we have never seen such monumental change.
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The Arc of TED Talks

The Arc of TED Talks | Stories - an experience for your audience - | Scoop.it

In the current issue of the magazine, Nathan Heller explains how the Technology/Entertainment/Design (TED) conference franchise has turned ideas into an industry. The organization’s “TED Talks” lecture series makes the conference’s ideas publicly available on the Web, where they have received over eight hundred million views to date. Heller writes that TED is shaped to make ideas “fit for popular consumption,” and he notices certain elements that many of these talks include: “an opening of direct address, a narrative of personal stake, a research summary, a précis of potential applications, a revelation to drive it home, and an ending that says, Go forth and help humanity.” We break down the arc of TED talks in this video:


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Writing vs. Storytelling – What’s the Difference?

Writing vs. Storytelling – What’s the Difference? | Stories - an experience for your audience - | Scoop.it
My friend @markedforpower (you remember, the one that drew me those awesome comics!) asked me to answer a question for her. Surely! I figured it would be simple, like what’s your favorite color? *gasps* You don’t know me at all! It’s blue, just so you know. But nope. She decided to make me use my squishy head thing and actually think. Here’s what she asked: What’s the difference between writing and storytelling?

 

Writing is the technical aspect of conveying a story, whereas storytelling is the side of pure enjoyment and fun. When people write, I believe we all start off telling a story. Throwing some characters into a quagmire, watching them squirm and see how they might get out of it. With our storyteller hats on, we strive to entertain people with dazzling events, adorable characters and a clever plot. As writers, we need to string all those things together, fill holes, edit mistakes and cut out whatever nonsense we put in before.


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MIRANDA JULY AND IRA GLASS TELL THE FUTURE OF STORYTELLING | Filmmaker Magazine

MIRANDA JULY AND IRA GLASS TELL THE FUTURE OF STORYTELLING | Filmmaker Magazine | Stories - an experience for your audience - | Scoop.it

The Silent History is a fascinating new publishing project that merges app distribution with geolocational storytelling. Launched by former McSweeney’s publisher Eli Horowitz and colleagues, the project will launch next month, downloading stories to readers’ iOS devices and then coaxing them out into the streets of nearly 400 cities for more. Here is the trailer featuring the voices of Miranda July and Ira Glass.


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Ira Glass on Storytelling

UPDATE: Thanks for all your kind words guys! It's quite overwhelming to see this shared and retweeted all over! All sins typographic in nature have been amended, hopefully. Thanks for bearing with it the whole time.
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Don't Let Your Personal-Brand Story Just Sit There - A Storied Career

Don't Let Your Personal-Brand Story Just Sit There - A Storied Career | Stories - an experience for your audience - | Scoop.it

Don't Let Your Personal-Brand Story Just Sit There

Let’s say you’ve developed what you feel is the optimal personal narrative to support your brand.

Are you done?

Jeff Rock says no. In an article called Nurture Your Narrative, Rock says your story needs to be “developed, nurtured, and protected until such time as it can survive on its own.” (How do you know it’s ready to survive on its own? That’s one of several questions the article leaves unanswered.)

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How to Sell Through Storytelling

How to Sell Through Storytelling | Stories - an experience for your audience - | Scoop.it
Inbound storytelling is the best way to connect with potential customers, expand your expertise and connect with your readers.

 

Michael Bosworth, an author and sales trainer, has successfully used “storyselling” in promoting his own work as well as training others to do the same. His underlying theory of why storytelling produces more sales has to do with the way that the left brain and the right brain deal with information.

 

You’re probably familiar with what neuroscience has told us about the left brain vs. the right brain – the former is more analytical and precise while the latter is more emotion-based and creative. During a sales presentation that emphasizes facts, figures and hard-lined data, the left brain takes over. It’s looking for a reason to say no and clarifies everything in black and white.

 

On the other hand, the right brain is looking for the big picture. It’s the domain of the “gut reaction” and emotional decision making. The right brain influences whether or not a prospect will decide to trust a vendor or buy something.

 

Storytelling speaks directly to the right brain. When a story is told, the left brain relaxes and the right brain takes over.


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Getting started in Transmedia Storytelling

This is a practical guide to transmedia storytelling for beginners.
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New documentary on I.C. is about a story worth telling

New documentary on I.C. is about a story worth telling | Stories - an experience for your audience - | Scoop.it
In the University of Iowa's office of Communication and Marketing where I work, we often say our job is to 'tell the university's story.' At the institution that produced the Iowa Writers' Workshop, the International Writing Program and more Pulitzer...
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7 Tremendous Ways To Promote Your Content On LinkedIn | Business 2 Community

7 Tremendous Ways To Promote Your Content On LinkedIn | Business 2 Community | Stories - an experience for your audience - | Scoop.it
There is little point in creating valuable and influential content if it is nowhere to be seen.
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Gary Hayes - Predicting the Precend

Gary Hayes - Predicting the Precend | Stories - an experience for your audience - | Scoop.it

Predicting Present Futures - Navigating the Perfect Media Storm 1007 views
A 2 hour presentation by Gary at the Darwin Monsoon Arts and Media Festival in June 2012. Gary Hayes, Futurist and New Media Evangelist - The media and storytelling landscape is constantly changing but in the last six years we have never seen such monumental change. Gary takes us on a journey from the old days of new media through to the very near future using current examples of the work in ABCs Multi Platform TV team through to other cutting edge examples of Augmented Reality, Transmedia, Social Media Storytelling and Games.


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Hollywood ‘4D’ Films Add Sensory and Higher Ticket Price

Hollywood ‘4D’ Films Add Sensory and Higher Ticket Price | Stories - an experience for your audience - | Scoop.it
An LA Times report says 200 4D movie theaters are coming to the US next year. 4D films will add more sensory stimulation through smells and kinetic motion.
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