Stories - an experience for your audience -
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Stories - an experience for your audience -
- Everyone - every company, organization has a story. Tell it, we all can learn and benefit from your story but be authentic, real
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The Code of a Filmmaker - 12 Rules to Live By As a Filmmaker - Redforward

The Code of a Filmmaker - 12 Rules to Live By As a Filmmaker - Redforward | Stories - an experience for your audience - | Scoop.it
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Branding

Branding | Stories - an experience for your audience - | Scoop.it
Visual Content: 5 Reasons your should be using Images in your Marketing #storytelling #branding #infographic...
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Storytelling in a digital age

Storytelling in a digital age | Stories - an experience for your audience - | Scoop.it
Will marketers need to evolve and reshape the focussing of their brands? Recently I interviewed a barista to learn how he marketed his café.
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Need national publicity? Master the art of storytelling

Need national publicity? Master the art of storytelling | Stories - an experience for your audience - | Scoop.it
Speakers know that if they can tell an emotional story from the platform, they've got the audience in their hands.
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5 Ways To Take Your Brand's Online Videos From Flop To Fantastic

Online marketing is about engagement, often a slow process that takes time to build and even more time to measure.
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It is a lot more than media-shifting. Transmedia Storytelling Emerges

It is a lot more than media-shifting. Transmedia Storytelling Emerges | Stories - an experience for your audience - | Scoop.it
Content - As various technology platforms (e.g., social media, apps, tablets, smartphones, and TV) evolve to become more integrated with one another, more customizable, and more participatory, so are people's expectations around ...

"So far, one of the biggest insights for us is that the emergence of new technologies means there's a largely untapped opportunity to allow people to tie stories directly into their own lives—bringing narratives 'out of the screen,' so to speak, often through meaningful connections with characters," said Neela Sakaria, EVP and managing director at Latitude.

"We've distilled our findings down into a few key principles, and our hope is that content creators begin to embrace the idea that the desire for interesting cross-platform experiences isn't as niche as some might think."

"Innovative storytelling isn't just for fantasy fiction, and there are exciting new opportunities for news creators and even retailers to use storytelling principles to engage people more deeply," said Sakaria.

About the data: Study participants were age 12-65, 60% male and 40% female, residing in the US (78%) and elsewhere, including Australia, Germany, Japan, Singapore, Turkey, and the UK. More than three-quarters owned and regularly used a smartphone, and 50% were tablet owners (44% owned both).

Read more: http://www.marketingprofs.com/charts/2012/8762/is-transmedia-storytelling-the-future-of-content-marketing#ixzz24ojT1RR6


Via Gary Hayes
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6 Filmmaking Tips From David Fincher | Film School Rejects

6 Filmmaking Tips From David Fincher | Film School Rejects | Stories - an experience for your audience - | Scoop.it
Perfectionist. Demanding. Hard to work with. David Fincher is a man who hates his own brand but is secure in his own reputation.
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What is the future of storytelling? Immersion, interactivity, integration and impact

What is the future of storytelling? Immersion, interactivity, integration and impact | Stories - an experience for your audience - | Scoop.it
As consumer technology evolves at an ever-quickening pace, opportunities for new forms of storytelling are emerging. Experimentation is all well and good, but what do audiences actually ...
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11 case studies prove content marketing ROI

11 case studies prove content marketing ROI | Stories - an experience for your audience - | Scoop.it
For any business, relevant content is one of its most valuable assets. Content marketing works by offering help rather than selling.
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The Valtari Mystery Film Experiment

The Valtari Mystery Film Experiment | Stories - an experience for your audience - | Scoop.it
Transmedia "in the way" of Icelandic Post-Rock Musicians To those who know what Valtari is, this post won't be even a little bit new to them (or maybe it will...

Via Simon Staffans
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Participatory Storytelling – Transmedia Storyteller

I was delighted to be invited to speak to Toronto 101, Toronto’s go-to community of transmedia storytellers and tell them about Conducttr and how it could be use for participatory storytelling. Here’s the presentation!


Via Simon Staffans
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How to Build Social Capital Using Storytelling | Social Media Today

How to Build Social Capital Using Storytelling | Social Media Today | Stories - an experience for your audience - | Scoop.it
Social capital is a term that dates back almost to the beginning of the twentieth century.
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How to Get — and Keep — Someone's Attention

How to Get — and Keep — Someone's Attention | Stories - an experience for your audience - | Scoop.it
New studies of student engagement reveal tricks on how to captivate an audience...
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The Robert Rodriguez: 10 Minute Film School (The 1st & Original)

Robert Rodriguez: Ten Minute Film School (1993) Taken From "Moving Pictures". Director: Philip Day Writer: Philip Day Stars: Philip Day, Dermott O'Leary and ...
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Ira Glass on Storytelling (Part 4/4)

Ira Glass on Storytelling (Part 4/4) | Stories - an experience for your audience - | Scoop.it
"The more you are your own self the better off you are." - Ira Glass...
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‘The future of storytelling’ media mindset bias | Limor's Storytelling Agora

‘The future of storytelling’ media mindset bias | Limor's Storytelling Agora | Stories - an experience for your audience - | Scoop.it
Any research project that comes up with a conclusion compacted into a couple of words all beginning with the same initial letter, instantly provokes in me the...
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For Brand Engagement, Visuals Rule [INFOGRAPHIC]

For Brand Engagement, Visuals Rule [INFOGRAPHIC] | Stories - an experience for your audience - | Scoop.it
Companies are quickly learning that visual media is one of the most effective ways to share their stories. Here's why.
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5 Lessons For Storytellers From The #transmedia World

5 Lessons For Storytellers From The #transmedia World | Stories - an experience for your audience - | Scoop.it

5 lessons for Storytellers from the Transmedia World


Via Maribel Bañares, jose antonio gabelas, Elisa Hergueta
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33 Brands Using Instagram The Most Effectively

33 Brands Using Instagram The Most Effectively | Stories - an experience for your audience - | Scoop.it
Instagram is still less than 2 years old but with close to 100 million users brands around the world are starting to see it as a platform where they s...
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‘The future of storytelling’ media mindset bias | Limor's Storytelling Agora

‘The future of storytelling’ media mindset bias | Limor's Storytelling Agora | Stories - an experience for your audience - | Scoop.it
Any research project that comes up with a conclusion compacted into a couple of words all beginning with the same initial letter, instantly provokes in me the...
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Rescooped by Hans Heesterbeek from Story and Narrative
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Do You Suffer from Story Humility?

Do You Suffer from Story Humility? | Stories - an experience for your audience - | Scoop.it

Several recent experiences inspired me to write this post. Stories are one of the most powerful ways to communicate an idea, yet they’re underused. Why? One of the biggest hurdles to sharing stories professionally is self-imposed. I’m going to call it “Story Humility” for lack of a better term. (If anyone could suggest another phrase, let me know.)

 

Some of the most engaging and inspiring stories remain unheard, because the story owner believes that no one else would be interested. There certainly may be other reasons that great stories aren’t retold, such as privacy and confidentiality. But this post is all about plain old-fashioned humility. Ironically, some of the most heroic people I know have very modest personalities. Isn’t it in the nature of a hero to be humble?


Via Gregg Morris
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Rescooped by Hans Heesterbeek from Just Story It! Biz Storytelling
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How To Make Your Message Stick Infographic

How To Make Your Message Stick Infographic | Stories - an experience for your audience - | Scoop.it
A great infographic about how to make your message stick. This is perfect for any budding social entrepreneurs trying to figure out how to convey their ideas to potential funders, partners, employees,...

 

LOVE this infographic! It's all about using storytelling and story elements to make your content stick. The infographic makes perfect sense, is easy to read and understand, and is right on!

 

Keep this one handy and refer to it often :)) I know I will be using it in my classes and workshops.


Via Karen Dietz
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Transforming Storytelling

Transforming Storytelling | Stories - an experience for your audience - | Scoop.it

"What is transmedia and how is it transforming storytelling? We asked two of the international mentors at the recent Doc Lab 2012, Claire Evans (Australia) and Ele Jansen (Germany)."

 

Pictured: Claire Evans

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Rescooped by Hans Heesterbeek from Story and Narrative
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How to Use Your Guilt Story to Propel Your Business

Stories are how we share emotions, connect, explain, visualize, learn, grow and bring a dose of reality to the often plastic art of marketing.

 

Stories are also how we manipulate. We all have our own narratives that keep us from doing, being and achieving. Stories create guilt as certain as they create joy.

 

And yet, stories are the thing of life that keeps it real – that keeps it human. Who among us doesn’t enjoy a great story no matter if it’s a story of personal tragedy or personal triumph?


Via Gregg Morris
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