Twitter has become the place for sharing content links. What you share on Twitter is not just about the actual value of the content. It’s also about whether the content gets viewed and appreciated in the first place. Yep… the difference is in the headline. You’ve heard this before, right?
The following is a collection of thoughts regarding the concept of a ‘story telling’ image. Rather than an in-depth instructional tutorial, the following is more of a rhetoric that seeks to persuade and inspire you to develop your creativity and to start taking shots that matter; shots that communicate something meaningful to the viewer.
Here is what I like about this article -- it reminds us that as we go about our work in the world, there are plenty of places to take photos that can be used as story triggers.
If we can stop, pause, take a breath, look around, and approach our world with curiosity and creativity, we will often find photo opportunities that begin to share a story.
I make the distinction between a photograph telling a story and one that triggers a story because I think most photos trigger stories. You can see this happening in the examples the author shares. First, the photos need interpretation, which the author does. 2 of the 3 photos shared are about Australia and without the context of the culture and history of Australia the immediate impact of the photos on me sitting here in in the US are minimal. The 3rd photo is intriguing and does get me to interpret the photo on my own and start creating stories about it.
The take-aways for us in business? Stop and see what is around you, notice opportunities in your work for taking photos, get creative, and snap images that you can use as story triggers to share with the world about your work.
There are some nice additional insights here to get your creative juices flowing, so don't miss reading the rest of this post!
Thank you Giuseppe Mauriello for finding this article!
The story of Hansel and Gretel is one that we all have heard at somepoint in our lives. This iconic fairy-tale of german origin was first published in 1812 and has been read to children for decades. Two siblings, who find themselves far from home, out wit a cannibalistic witch who lures them into her home with sweets & dreams. Its very simple to summarize this epic tale having heard it many times. However; what if this story was looked at from a different perspective? From a deeper, more mature, more thought-provoking perspective?
The Hunger is a project by Uncanny House, a collective of artists, and is directed by Margaret Krawecka & choreographed by Malgorzata Nowacka. It is an adaptation of Hansel & Gretel into a unique theatrical experience. It uses one key element of the original story – the act of luring – as a means to discuss a common topic of the modern day: mass consumption. It wishes to explore – with the help of video projections, sound & movement – the overwhelming affects that the media has to make us consume more and more what seems to be an infinite choice of things.The original story wasn’t soft & cuddly. The talk of cannibalism & burning alive a witch are all mature themes. The Hunger taps into the mature theme of the original, tying in the political discussion of mass consumption...
Transmedia storytelling usually ends up in the shape of alternate reality games, which all-too-often become scheduled, passive on-rales experiences for the user. How can content creators make it more meaningful?
We all love a good story. Stories are how we make sense of the world around us, gain knowledge and insights, get inspired and situate our own existence in the overwhelming narrative around us. And through my personal experience, I’ve often found that the best designers and copywriters are the ones that tell the best stories in their work. Here are 5 lessons from powerful storytelling that can help you create great design and high-conversion copy
In the world of website development, they say content is king. In the world of training/education, you can provide truckloads of content, but it's really context that rules.
Why Include Scenarios?
I like this article! Hey -- in business we are constantly having to educate people about our product or service. So here's an idea for you -- use scenarios in your presentations to get everyone involved in on-the-spot learning. Providing someone an experience of your company, product, service builds instant connection, rapport, and transfers knowledge.
The author has a terrific diagram in the article about creating scenarios along with lots of great links.
Now if you are a trainer, scenarios are not new to you, but I bet you will find the info and links shared here a valuable resource!
Thanks @IdeaLearningGroup for sending me this link :)
[itvt] is the most widely read and trusted news source on the medium of interactive multiplatform television. We provide concise, original coverage of industry developments, technologies, content projects, and the people building the business.
[itvt] is pleased to present the latest edition of StoryCentered, our video column from Brian Seth Hurst, CEO of The Opportunity Management Company and former second vice chair of the Academy of Television Arts & Sciences. StoryCentered focuses on the business, technology and art of interactive storytelling, and highlights new technologies and other industry developments that have the potential to fundamentally change the way we create and interact with stories and narratives--in television and beyond.
This edition of StoryCentered features an interview with Peter de Maegd, story architect and producer of "The Spiral" (http://www.thespiraltheseries.com and http://www.thespiral.eu), a new, interactive/participatory series from Caviar Films that will air across nine European countries next month. The five-part series, which centers on an art heist, invites viewers to play a game in which they help find the stolen art; it also encourages them to participate in online communities and real-world staged events...
I really wanted to write a peaceful post today. It was going to suggest some interesting ways to handle audience-intake in heritage sites; especially audiences that don’t get there following their own free will or curiosity… schools etc. However, it will have to wait because one of the people participating in today’s workshop (for heritage sites guides) suddenly went
“But storytelling is all about emotion, isn’t it?”
(This is the one when I go and take a cold shower)
Nedra Kline Weinreich: "As I've been involved in several transmedia projects - both on the inside and as a participant from the outside - I've been struck by how emotionally invested people can get in the story and with the characters" ...