"In this video about persuasion and the power of story, Jennifer Aaker narrates why she believes stories can affect our happiness. She believes stories are more meaningful –- more memorable, more impactful, and more personal –- than statistics alone.
Writing that is rich with stories can be illustrated like I did when I explored where is the story? and can be imagined, which is the reason why good fiction writing is a good placeto find engaging ideas."
Via Gregg Morris