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Stone House - Case Study - Transmedia Research Project

This video is an unscientific evaluation of a recent research project, Stone House. We created this project to record and evaluate our form of transmedia sto...

Via siobhan-o-flynn
Hans Heesterbeek's insight:

A lot to see and hear, I will make time for it, just for now no comment :-)

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Stories - an experience for your audience -
- Everyone - every company, organization has a story. Tell it, we all can learn and benefit from your story but be authentic, real
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Rescooped by Hans Heesterbeek from Transmedia: Storytelling for the Digital Age
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How Broadway's Digital Marketers Aim for Buzz Outside the Box

How Broadway's Digital Marketers Aim for Buzz Outside the Box | Stories - an experience for your audience - | Scoop.it

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The Digital Rocking Chair's curator insight, May 31, 12:07 PM


Gordon Cox:  "Sometimes a new Broadway musical makes a social media push with Twitter and Facebook and Instagram -- and sometimes it does it with a real-world, hand-delivered bottle of poison" ...

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Digital Minds Summit 2014 - exclusive white paper

Digital Minds Summit 2014 - exclusive white paper | Stories - an experience for your audience - | Scoop.it
Why big data is important and how it drives change, according to 60 Digital Medias VIPs
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Supercharge Your Storytelling with Blog Images | PrintFirm Blog

Supercharge Your Storytelling with Blog Images | PrintFirm Blog | Stories - an experience for your audience - | Scoop.it
Get more traffic and social media shares for your printing company blog by adding images! Read this post to find out where to get blog images and how to optimize them for SEO.
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Vimeo Jumps Into Original Programming With 'High Maintenance' Series About Pot Dealer

Vimeo Jumps Into Original Programming With 'High Maintenance' Series About Pot Dealer | Stories - an experience for your audience - | Scoop.it
Vimeo jumps into original programming with "High Maintenance," a series about a pot dealer and his neurotic clients.

Via siobhan-o-flynn
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Virtual Reality Poised for Mass Entertainment, but Can Hollywood Make It Happen?

Virtual Reality Poised for Mass Entertainment, but Can Hollywood Make It Happen? | Stories - an experience for your audience - | Scoop.it
Legend has it that during the first manned balloon flight in 1783, someone remarked, “What good is it?” Benjamin Franklin, standing nearby, offered the famous riposte: “What good is a newborn baby?...

Via sarah hemar
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"Undateable" Co-Creator Bill Lawrence On How To Write And Sell Your Own Sitcom

"Undateable" Co-Creator Bill Lawrence On How To Write And Sell Your Own Sitcom | Stories - an experience for your audience - | Scoop.it

Bill Lawrence has his fingerprints on roughly 35 of all sitcoms it seems. As his new show, Undateable makes its debut, the creator of Scrubs and Cougar Towntalks to Co.Create about how to write a sitcom and how to get it on TV...

 

TV IS AS MUCH ABOUT EXECUTION AS IDEA

I look for two things when people come to me with show ideas: 1. They’re passionate about the idea, not just trying to sell it as a piece of business, and 2. They can actually do the gig. TV is not as much about the idea as people think--it’s about the execution. When you think about Cheers, it’s just a bunch of friends in a bar, and if they couldn’t execute that, it would've been disastrous. That’s why there’s not a lot of overnight success in TV. Mostly, people need to work on and produce shows for a number of years. Some sitcoms might have a high-concept to hook you in, but then they become an ensemble piece about the characters.


Via siobhan-o-flynn
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Rescooped by Hans Heesterbeek from Just Story It Biz Storytelling
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Maya Angelou, Business Storytelling, and Being Human

Maya Angelou, Business Storytelling, and Being Human | Stories - an experience for your audience - | Scoop.it

An interview with Maya Angelou.


Via Karen Dietz
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Karen Dietz's curator insight, May 29, 7:55 AM

I was so sad yesterday when I heard about Maya Angelou's passing. I've always enjoyed reading and watching her. From her I always learned more about humanity, dignity, courage, and character.


When I found this HBR post yesterday of an interview with her, I was delighted. The interviewer/author Alison Beard even talks with Maya about business storytelling.The interview is quintessential Angelou and I know you'll enjoy it. 


There is a little-known book in my library that I treasure for its wisdom -- Facing Evil; Light at the Core of Darkness (1989) -- that Maya (and many other amazing people) contributed to. Some of my favorite passages from her essay are, "We must remember the great struggle between majestic forces -- that that struggle introduces a dynamic into our intellect and into our souls. We are required to develop courage to care...We need the courage to create ourselves daily, to be bodacious enough to create ourselves daily as Christians, as Jews, as Muslims, as thinking, caring, laughing, loving human beings. (pg 29) Now wherever that lives in us--whether it's in the bend of the elbow, behind the kneecap--wherever that lives, there dwells the nobleness in the human spirit. Not nobility. I don't trust the word. I think it's pompous. But the nobleness is in the human spirit. It is seen in the fact that we rise to good, we do rise."


Angelou's view of story was in its power to unite. The end of her poem "Human Family" says, "We are more alike, my friends, than we are unalike." (from I Shall Not Be Moved)


Enjoy this article honoring one great lady, and the inspiration that lies waiting for you.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Halima Ozimova's curator insight, May 30, 11:53 PM

Warm Words about the passed CELEBRITY...

Sushma Sharma's curator insight, June 16, 2:35 AM

She was an artist 

Rescooped by Hans Heesterbeek from organizationalstorytelling
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Using Cloud Technology in Storytelling

Using Cloud Technology in Storytelling | Stories - an experience for your audience - | Scoop.it

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Kathy Hansen's curator insight, May 28, 1:42 PM

[Disclaimer: "Kathy's Insight" is usually simply another pithy excerpt from the Scooped article]: "I began my career in storybanking at Families USA, a pioneer of the technique. When I got there, the stories were housed in a database that I could only access from the computer in my office, which seemed fine at the time because the story bank was essentially a team of one, and I went in there every day!"

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Breaking Brand with Transmedia : The Circuit

Breaking Brand with Transmedia : The Circuit | Stories - an experience for your audience - | Scoop.it
By: David Larocque. Transmedia or 'Transmedia Storytelling' is, straight up, anything that a person, place or thing will use to advertise themselves that's not traditional to their own format or medium.
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Master Class Storytelling Transmedia and Other Trending Topics

Summary of my Master Class / Workshop on Storytelling, Transmedia and Other Trending Topics for students of the MA in Advanced Marketing at Deusto University. ("Story is EXPERIENCE shaped to SHARE" The "telling" is only one piece.
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Trans-Media Storytelling: Make Sure Your Audience Hears You

Trans-Media Storytelling: Make Sure Your Audience Hears You | Stories - an experience for your audience - | Scoop.it
Remember in school when teachers said there were three types of learning styles? You probably took a test or quiz to figure out if you were primarily a visual, auditory or kinesthetic learner. The vi…
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From Stand-up to Twitter, A New Generation’s Fresh Take on Storytelling

From Stand-up to Twitter, A New Generation’s Fresh Take on Storytelling | Stories - an experience for your audience - | Scoop.it
Today's storytellers show that each of us can be part of something more powerful, diverse, and creative than we might have imagined.
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Finding Game Design

Finding Game Design | Stories - an experience for your audience - | Scoop.it

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The Digital Rocking Chair's curator insight, May 26, 9:03 PM


Tadhg Kelly:  '"Game designer" sounds like a cool job, but often game designers actually do a much more ordinary job' ...

Rescooped by Hans Heesterbeek from Just Story It Biz Storytelling
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Tell Your Story Better: Everything to Know About Creating Visual Content

"Visual content” is the hot new term in content marketing. But what does it really mean, and how can you use it to your advantage? Check out this SlideShow t...

Via Karen Dietz
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Karen Dietz's curator insight, May 31, 11:52 AM

This is a nice SlideShare piece that takes a complex subject and boils it down into easy-to-understand principles that anyone can use to create better visual stories.


Check it out. It's one of the better pieces I've found on the topic and includes some information I'd not seen before. Like the Taxonomy of Visual Content which covers different content in terms of cost, interactivity, and format. Very helpful! So is the slide going over the elements of successful visual content. The post also tackles how to get started.


Grab this and go!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Monica Norton's curator insight, June 2, 10:00 AM

Great overview of visual content from Column Five. What is visual content, what's the ROI, why does it matter?

Stephen Dale's curator insight, June 4, 4:44 AM

The Taxonomy of Visual Content slide is particularly useful.

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Summer school on Transmedia Storytelling for Climate Change

Summer school on Transmedia Storytelling for Climate Change | Stories - an experience for your audience - | Scoop.it
The Climate Culture Communications Lab of the Kolleg für Management und Gestaltung nachhaltiger Entwicklung in Berlin organizes the summer school in "Transmedia Storytelling: Culture of Climate Change. Communicating for the future". It's a blended summer school: two e-learning phases and one attendance phase (from 18.08 to 30.08 2014).
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The Secret To A Better Reputation Isn't Better Adjectives--It's Better Storytelling

The Secret To A Better Reputation Isn't Better Adjectives--It's Better Storytelling | Stories - an experience for your audience - | Scoop.it
In light of U.S. audiences' diminishing attention span and buzzword tolerance, Joe Biden's former speechwriter offers actionable advice on what types...
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Awesomeness TV's Brian Robbins on Billion-Dollar Deals, Vine's Value and the Future of Content Delivery (Q&A)

Awesomeness TV's Brian Robbins on Billion-Dollar Deals, Vine's Value and the Future of Content Delivery (Q&A) | Stories - an experience for your audience - | Scoop.it
This story first appeared in the May 23 issue of The Hollywood Reporter magazine.
The west Los Angeles offices of AwesomenessTV saw a flurry of activity the morning CEO Brian Robbins announced his company had acquired fellow YouTube multichannel network Big Frame for $15 million. Moments after the reveal, employees' cheers erupted from his second-floor office.

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9 (Short) Storytelling Tips From A Master Of Movie Trailers

9 (Short) Storytelling Tips From A Master Of Movie Trailers | Stories - an experience for your audience - | Scoop.it
Buddha Jones co-founder John Long discusses mini-storytelling principles and the art of modern trailer-making.
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Rescooped by Hans Heesterbeek from Digital Storytelling
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Great Storytelling - Electrolux: O melhor presente.

A filha que vai morar fora. O coração da mãe que já está apertado. E o melhor presente do mundo: uma surpresa durante o voo em pleno Dia das Mães.

Via José Carlos
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Transmedia Storytelling « New Breed

Transmedia Storytelling « New Breed | Stories - an experience for your audience - | Scoop.it
@LanceWeiler on Transmedia Storytelling http://t.co/b1dDDIBDOt cc: @MplsTVNetwork
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Nuno Bernardo: Storytelling is a social experience

Nuno Bernardo: Storytelling is a social experience | Stories - an experience for your audience - | Scoop.it
beActive's CEO explains why "transmedia enriches stories by activating our human affinity for shared experiences"

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Simon Staffans's curator insight, May 28, 2:46 AM

Some good thoughts from Nuno.

Dr. Pamela Rutledge's curator insight, May 28, 12:44 PM

Stories are fundamental to social connection.  Our ability to 'mentalize' and imagine allows people to bridge social and cultural gaps because stories focus on our fundamental humanity.  Recently listened to Billie Goldman from Intel talk at #SoMe Awards Forum on Intel's innovative  "Inside Films" series.  They exemplify Bernardo's message on the importance of shared experience.  It may be brand extension and awareness, but psychologically, it is about empathy and connection--the most valuable (and hard to measure) forms of social capital.

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The Future is Now: 5 Things pushing the art and...

The Future is Now: 5 Things pushing the art and... | Stories - an experience for your audience - | Scoop.it
The Future is Now: 5 Things pushing the art and form of storytelling on Digital Cinema - Transmedia curated by Digital Cinema in Transition (Digital Cinema - Transmedia - The Future is Now: 5 Things pushing the art and form of storytelling
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My digital storytelling e-Portfolio

My digital storytelling e-Portfolio by Esther G. on Prezi http://t.co/JiOipYs6rl #stroytelling_INTEF
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Three Act What? Script Worksheet

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What NFL Films can teach you about storytelling

What NFL Films can teach you about storytelling | Stories - an experience for your audience - | Scoop.it
Keep the following in mind if you want to put together a powerful story. 
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