"Storytelling has played a central role in human communications since times immemorial. Storytelling predates writing. Oral narratives were used by many ancient cultures as a way of passing along their traditions, beliefs and learning from generation to generation. Over the centuries, the nature of storytelling has significantly evolved with the advent of writing and the emergence of new technologies that enabled stories to be embodied in a variety of media, including books, films, TV and the Web.
While contemporary storytelling is mostly associated with entertainment, education and culture, it also plays amajor role in business. In particular, storytelling is widely used in the development of brands for products and services as well as companies."
Via Gregg Morris