Stories - an experience for your audience -

 Douglas Van Praet provides a 7-step process for us to craft marketing materials that connect emotionally.

Boffo!

Good workshop stimulusstimulus

Para construir tu marca personal, cuenta tu historia.

Just read what Karen has shared.

This is kinda cheesy.  I hope Google improves this. 

This looks interesting.

more cool tools..

Read Karen Dietz's insights

Seis claves para contar historias perfectas:

1- Audiencia (target)

2- Realismo

3- Engadgement

4- Imágenes

5- Estructura

6- Contexto

This is a very good article.  For anyone who uses other people's stories and successes in your business, it's a must read.

Reasons why story telling works so well. Good article.

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Content is king with the proper "next step"

This article show a real life example how content marketing done properly. 

It is useful to those who consider doing content marketing.

I LOVE this list -- because it is totally different than what you might expect from yet another article with a storytelling list!

Here the author Dorit Sasson focuses on YOUR relationship with the story you want to tell -- and how to get emotionally clear about it before you ever tell it.

Now why in the heck is this important? Because stories are all about conveying emotion and engaging emotions along the way to delivering a key message and meaning.

But if you are not clear about your emotional connection to the story, chances are you will flop when sharing it. You won't connect to your audience. 

So go grab this list. Check off what you can. Work on what you need to. Get way better at storytelling.

This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

Yeah -- what a great reminder! Craft your biz stories as sequenced content!

Better yet, plan a content campaign of sequential articles with a narrative arc.

Or serialize a narrative over several posts!

That is where my mind went after reading this article. Now the author here is really just talking about creating a series of posts over time all on the same topic that work together.

But my storytelling mind said "Woah! There is a lot more here that could be done." 

So this article presents a great idea -- but doesn't go quite far enough for all us biz storytellers. Yet it is still worth curating and reading because of all the tips and points it does make.

Dig in (it's not long), get the interesting stats showing how sequenced content gets results, and start connecting the stories together in a series of articles/blog posts, etc!

This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

Loyal following required

What another great post from Rohit Bhargava.

You've gathered your stories, spent time crafting them, practiced them time and again, and then when you tell it to a customer or prospect, you bomb.

Arrggghhh!! How frustrating! So what's a biz storyteller to do? Read Bhargava's post and his 'Do Not Do This' list!

I chuckled when I read the 2 pieces of advice he finds people usually receive:

1. Tell more stories.
2. Use bigger fonts.

LOL -- neither one of these will work!

Find out where you are making your mistakes -- and go fix them. Thanks Rohit for putting this insightful article together!

This review was written by Karen Dietz for her curated content on busines storytelling at www.scoop.it/t/just-story-it 

Om je visie als leider goed over te kunnen brengen is een goede story belangrijk - on- en offline! Hier een paar handige tips om in de gaten te hebben of je het eigenlijk wel een verhaal is - of alleen een promotie-praatje...

All business have conflict: lack of sales, poor service, employee malaise... 

The issue is often that management doesn't want to talk about the negative but you have to have a hellish situation in order to make a story compelling. 

This is an article that I was going to write. I think it is an American thing.

Wow! Please take 13 minutes and forget everything else.

Make sure to read the insight by Karen Dietz, the 1st one posted.

This is well worth 13 minutes. They say time stands still during a good story. Look at your watch after Bill understands the boy in the back of the room, you may be surprised...

I love this article because it points to 3 specific stories that need to be shared in order for social change to happen.

If you are a business or nonprofit focused on making a difference in the world and advocating for social change, these 3 stories are critical to craft and tell.

As the author Cynthia Starks says, the stories need to be:

1. The story of Self -- why YOU are passionate about this cause. This is the story that most people/organizations ignore. But if people don't know who you are and why you are involved, minimal trust and influence will be built. 
2. The story of Us -- which is a story of inclusiveness. In crafting social change stories, people want to come together in community. 
3. The story of Now -- which is a story that builds urgency and galvanizes action.

This is a quick article with more insights than I shared. So go read it :)

This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

Now here's a fascinating 'shake 'em up" article about storytelling and conflict.

The basic premis is that in storytelling -- and in biz storytelling -- we are told conflict is absolutely necessary to have to be successful. This article says "Maybe not."

The author, who is not named, talks about Western and non-western story models. In the end, not all stories need to be about conflict.

Just like all stories don't need to be about a hero (shock, gasp! But it is true).

They can instead be about contrast and exploration. Stories can be about community instead of a lone hero.

So this article is just a reminder to get out of our storytelling straightjackets and our western myopia.

It gets me thinking about my own biz stories. Do I have any that DO NOT contain conflict? Surprise surprise -- yes. And I could craft them to be even more compelling by not getting sucked into adding conflict.

Hmmmm -- now that's food for thought and a fun thing to play with!

This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

Good selling has always involved story. It is what draws the prospective buyer in and helps them to see what problem(s) you are offering to solve.

Well, yeah, content is what you pay to get into the game, but its the stories that make it work for you.

I think the questions posed here to help you figure out your business stories are just terrific. There are 8 of them and will really get you thinking about your business, what makes you unique, and the stories you could possibly tell.

Even if your business or organization (for profit or nonprofit), these questions are important to ask. So how would you answer these questions?

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Many companies don't know where to start when it comes to storytelling. Especially, B2B companies. There is a good way to start and that is asking the right questions. And what a better way than to be ask questions geared toward the underutilized marketing tool of storytelling. 

I am seeing more and more articles on why paying attention to human emotions in business is becoming more and more critical.

And of course, for biz stories to work, emotions must be conveyed in order to connect emotionally to your listeners.

In this article, Ed Boyle from Gallup shares why classical economic theory does not work well today, and why pay attention to human emotions does. As he says, "O'Boyle: As technology and other avenues for connecting with customers continue to evolve, we believe that a person serving another person is still the biggest area of untapped potential for all companies. It's a concept we call HumanSigma, which emphasizes the importance of the employee-customer encounter."

Ah ha! This just goes to prove my point that the highest leverage point in biz storytelling is face-to-face interactions where stories are shared orally -- and coming from a place of service. But of course, it goes way beyond the employee-customer encounter. It is also part of leadership and marketing.

And it is also not just about broadcasting a message -- it's about reciprical storytelling.

Enjoy this unique perspective on emotions and business economics. 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Emotions do play an important part.