FASCINATE: Your 7 Triggers of Persuasion and Captivation . Why are you captivated by some people, but not others? How do certain leaders convince you to chan
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- Everyone - every company, organization has a story. Tell it, we all can learn and benefit from your story but be authentic, real
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Hans Heesterbeek
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from School of Journalism and Mass Communication’s Institute for New Media Studies and The Media Center / Nora Paul and Christina Fiebich Via mirmilla 
mirmilla's curator insight,
January 31, 4:43 AM
<< Evergreen Series>>
Wandering through the web I came across this study published in 2005 by the University of Minnesota.
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Great insight and helper with #storytellingtorytelling