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Storytelling: Why Stories Attract More Customers

Storytelling: Why Stories Attract More Customers | Stories - an experience for your audience - | Scoop.it
What's the story of your business? Are you wondering how storytelling can help your marketing and sales? To learn about the power of storytelling, I inter

Via Karen Dietz, Margaret Doyle
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Jeff Domansky's curator insight, December 30, 2012 12:44 PM

Thoughtful interview on storytelling...

Alessio Manca's comment, December 31, 2012 12:42 AM
Glad You Liked the Suggestion Karen :) To me... Storytelling it's You!
Karen Dietz's comment, December 31, 2012 2:59 PM
With great people like you looking out for wonderful things to share, truly I am blessed, as are my readers!
Stories - an experience for your audience -
- Everyone - every company, organization has a story. Tell it, we all can learn and benefit from your story but be authentic, real
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Beyond Storytelling

Beyond Storytelling | Stories - an experience for your audience - | Scoop.it
Storytelling for companies is outmoded, according to Ty Montague, who advocates "storydoing" as the way forward.
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Nicoletta Gay's curator insight, April 22, 3:03 AM

Storytelling for companies is outmoded, according to Ty Montague, who advocates "storydoing" as the way forward.

Montague discusses companies that not only communicate effectively (storytelling), but connect with something important in the consumer’s mind, and do something iconic to differentiate ("storydoing").


http://www.storydoing.com

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Myths, misfits & masks: Sana Amanat at TEDxTeen 2014 - YouTube

Sana Amanat has been in the publishing industry for the past nine years. Currently, she is an Editor at Marvel Entertainment, developing and managing creativ...
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Collaborative Social Storytelling: The UN Foundation Builds Global Movements

Collaborative Social Storytelling: The UN Foundation Builds Global Movements | Stories - an experience for your audience - | Scoop.it
Blog post at TOP SEO WEBSITES DESIGN : Under the leadership of Aaron Sherinian, VP of Communications & Public Relations at the UN Foundation and We First '13 speaker, the UN[..]
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Getting our Heads On Straight: Brand As Verb Principles (via stories)

80% of leaders say their brands offer a superior customer experience. Only 8% of customers agree. Meanwhile, marketers are tortured by the fact that the numb...

Via Karen Dietz
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Karen Dietz's curator insight, April 18, 6:07 PM

I'm heading to Portland, OR soon for a conference of PR and branding professionals and the theme is Story. As I'm thinking about the conference, I found this SlideShare program and thing it's really great -- because it's all about how to think better about branding and its link to customer experiences that then generate stories.


As I've pointed out before, story has impacted branding in huge ways. But it takes awhile for old mind-sets to fully make the change. Me included! So it's always helpful to have a few reminders around like this piece.


All the principles here can be actualized using stories. That's good news! And the examples shared here are good too.


Happy branding!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Morgan Newall's curator insight, April 21, 3:07 AM
Why a Verb? Because nobody got time for you if you aint doing nuttin!
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9 Inspiring Ways CISCO Uses Story To Communicate Brand - Brand Stories - New Age Brand Building

9 Inspiring Ways CISCO Uses Story To Communicate Brand - Brand Stories - New Age Brand Building | Stories - an experience for your audience - | Scoop.it
As Chief Strategy Officer of the MENA region’s first specialist content marketing agency, I help our clients concieve, develop and implement their content marketing strategies.  Many of our clients are B2C, some are B2B,  but all are H2H (human to human). One of the areas I focus on (and enjoy!) during the early stages of the engagement, [...]
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B2B Storytelling Success Begins With Answering This Question …

B2B Storytelling Success Begins With Answering This Question … | Stories - an experience for your audience - | Scoop.it
“What keeps your customers up at night?” One of the most important elements in b2b marketing is empathy, without it, your story will not resonate with the intended audience; and if the story doesn’t connect or resonate, you might as well not be...
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The 8 Key Elements of Transmedia Storytelling | Halogen Filmshop

The 8 Key Elements of Transmedia Storytelling | Halogen Filmshop | Stories - an experience for your audience - | Scoop.it
the ONE STOP FILMSHOP

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Simon Staffans's curator insight, April 17, 4:47 AM

A Prezi on the eight parts of transmedia.

Nicoletta Gay's curator insight, April 22, 3:08 AM

A useful Prezi on transmedia storytelling

Jean Fabien's curator insight, April 22, 4:16 AM

What Transmedia is…

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4 Fab Storytelling Tips From Filmmaker Ken Burns

4 Fab Storytelling Tips From Filmmaker Ken Burns | Stories - an experience for your audience - | Scoop.it
The master documentarian returns with a stylistic departure--a cinema verite-style film that captures a group of boys at a small Vermont school as...

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Karen Dietz's curator insight, April 17, 11:05 AM

These are 4 essential principles for effective storytelling and filmmaker Ken Burns explains all really well.


I don't call them tips, because they are more than that. They truly are some of the best ways to think and be with your business stories. Principles like Find the drama and characters of your story and let them speak; tell the story your own way; and find the format in the story -- as opposed to stuffing a story into a predefined one-size-fits-all structure.


To quote the article, "Burns says that storytelling isn’t so much a process of arriving at a previously determined end, but about an investigation of the material."


If you can get that thought, it's revolutionary. The quote speaks to the teller's ability to learn more about the story by continually reflecting on it, becoming more self-aware. That self-awareness leads to not only better storytelling, but also deeper listening and greater empathy/connection with your listeners.


There is lots of food for thought here that will help make you a better teller of your business stories. And there are some terrific clips to illustrate the points. Have fun with this one.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Verone Medley Travis's curator insight, April 18, 2:42 PM

Ken Burns is a visual story teller.

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Lost In Transmedia: Television, the king of "now"

Lost In Transmedia: Television, the king of "now" | Stories - an experience for your audience - | Scoop.it
My blog post: #television , the king of now http://t.co/DEeWZh5JD5 #brandcontent #transmedia #storytelling
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Walt Disney's Storytelling Secrets - Storytelling School - YouTube

In today's episode of Storytelling School we examine one of the world's greatest storytellers, Walt Disney. For more information on this episode, check out h...
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Beyond Storytelling

Beyond Storytelling | Stories - an experience for your audience - | Scoop.it
Storytelling for companies is outmoded, according to Ty Montague, who advocates "storydoing" as the way forward.
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Conversations and decisions in the sense making spectrum

Conversations and decisions are omnipresent in all our personal and business activities. The challenge for software services solution engineers is to create ...
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Why Marvel's 14-Year Movie Plan Should Cause Concern For Warner Bros. [#Transmedia]

Why Marvel's 14-Year Movie Plan Should Cause Concern For Warner Bros. [#Transmedia] | Stories - an experience for your audience - | Scoop.it

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The Digital Rocking Chair's curator insight, April 16, 12:43 PM


Jeff Gomez:  "More than another action-packed superhero romp, “Winter Soldier” serves as a primer in successfully structuring and steering a sprawling franchise, and stands as a warning to rival Warner Bros. and its DC superheroes that old school one-off tent pole development is becoming a thing of the past."

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How Cynthia Rylant Discovered The Poetry Of Storytelling

How Cynthia Rylant Discovered The Poetry Of Storytelling | Stories - an experience for your audience - | Scoop.it
The award-winning author′s latest book is a collection of poems that only took her a day to write.
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Bill Johnson, A Story is a Promise - YouTube

Bill Johnson speaks about the a story is a promise concept, a way for understanding the mechanics of storytelling, that a story creates movement, and the mov...
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How great marketers tell stories

How great marketers tell stories | Stories - an experience for your audience - | Scoop.it

"Former P&G marketing chief Jim Stengel says that the best companies tell two types of stories to build strong and enduring brands."

 

"The Brand Ideal, or Purpose, of Louisville Slugger is "to make players great." That statement could sound like puffery, except that the stories surrounding the brand make it plain and true. This is the case for most Ideal-driven businesses. Stories make the Ideal wheel spin.

 

Much has been written about the importance of storytelling in marketing and management, but nowhere do tales have a taller order than inside the walls of Ideal-driven companies. They bring definition to the Ideal. They authenticate it and animate it. They inspire and direct its activation.  They reaffirm the course and perpetuate the narrative."


Via Gregg Morris
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Pat Heffernan's curator insight, April 20, 12:30 PM

When positive social change is the purpose, good storytelling is just as effective (and essential).

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The Remarkable Power Of Visual Metaphors To Make Us More Creative

Figurative images, such as an illuminated or a blown bulb, can improve our insights--but they can also dim them.

Via José Carlos
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Tumblr and Transmedia Storytelling

Tumblr and Transmedia Storytelling | Stories - an experience for your audience - | Scoop.it
"Transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinat...
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How to design stories worth telling | Fyrefly

How to design stories worth telling | Fyrefly | Stories - an experience for your audience - | Scoop.it
Everyone has a story to tell. I've never had a doubt about that. Aspired storytellers - writers, film makers, marketers, journalists, and many more of us - are constantly under the pressure to prod

Via Juliet Chen
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Tapping Into the Emotional Side of Video Games: Developing Hope, Healing and Love

Tapping Into the Emotional Side of Video Games: Developing Hope, Healing and Love | Stories - an experience for your audience - | Scoop.it

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The Digital Rocking Chair's curator insight, April 18, 2:15 AM


Chelsea Stark:  "Journey creator and thatgamecompany co-founder Jenova Chen talks about how video games need to appeal to a broader range of emotions to succeed."

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Designing around storytelling - Design + banter, 09 April 2014

Slides from my lightning talk at Design + Banter on the 9th of April 2014.

Via José Carlos
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Stefano Principato's curator insight, April 22, 9:50 AM

"If you can’t tell it, you can’t sell it. ” - Peter Guber


Mervi Rauhala's curator insight, April 22, 10:52 AM

Storytelling as a tool for great user experience design

Tarinakone's curator insight, April 22, 9:46 PM

Story based service design, using dramatic arc is a powerful tool!

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Gary Vaynerchuk on Story Telling In The New Economy - NMPRO #985 - YouTube

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How Social has Changed Journalistic Storytelling - YouTube

Mashable's executive editor and chief content officer Jim Roberts and The Wall Street Journal's emerging media editor Liz Heron talk about what publications ...
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Four free ways to add interactivity to your next news story | IJNet

Four free ways to add interactivity to your next news story | IJNet | Stories - an experience for your audience - | Scoop.it
IJNet.org is the premier global website for journalists and media managers to learn about training and networking opportunities. The site and its weekly e-mail bulletin reports on the latest innovations, resources and awards. IJNet publishes in Arabic, Chinese, English, Persian, Portuguese, Russian and Spanish. Users come from more than 185 countries.

Donors and media-training groups use IJNet to publicize their work to an ever-growing community dedicated to improving journalism.
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The World as Story: Emergent storytelling in World of Warcraft - Joystiq

The World as Story: Emergent storytelling in World of Warcraft - Joystiq | Stories - an experience for your audience - | Scoop.it
The World as Story: Emergent storytelling in World of Warcraft
Joystiq
I ask this in part due to a developing discussion on the scale and scope of how the world we interact with as we play reveals the story elements.
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