Bill Lawrence has his fingerprints on roughly 35 of all sitcoms it seems. As his new show, Undateable makes its debut, the creator of Scrubs and Cougar Towntalks to Co.Create about how to write a sitcom and how to get it on TV...
TV IS AS MUCH ABOUT EXECUTION AS IDEA
I look for two things when people come to me with show ideas: 1. They’re passionate about the idea, not just trying to sell it as a piece of business, and 2. They can actually do the gig. TV is not as much about the idea as people think--it’s about the execution. When you think about Cheers, it’s just a bunch of friends in a bar, and if they couldn’t execute that, it would've been disastrous. That’s why there’s not a lot of overnight success in TV. Mostly, people need to work on and produce shows for a number of years. Some sitcoms might have a high-concept to hook you in, but then they become an ensemble piece about the characters.
By: David Larocque. Transmedia or 'Transmedia Storytelling' is, straight up, anything that a person, place or thing will use to advertise themselves that's not traditional to their own format or medium.
Summary of my Master Class / Workshop on Storytelling, Transmedia and Other Trending Topics for students of the MA in Advanced Marketing at Deusto University. ("Story is EXPERIENCE shaped to SHARE" The "telling" is only one piece.
The Climate Culture Communications Lab of the Kolleg für Management und Gestaltung nachhaltiger Entwicklung in Berlin organizes the summer school in "Transmedia Storytelling: Culture of Climate Change. Communicating for the future". It's a blended summer school: two e-learning phases and one attendance phase (from 18.08 to 30.08 2014).
This story first appeared in the May 23 issue of The Hollywood Reporter magazine. The west Los Angeles offices of AwesomenessTV saw a flurry of activity the morning CEO Brian Robbins announced his company had acquired fellow YouTube multichannel network Big Frame for $15 million. Moments after the reveal, employees' cheers erupted from his second-floor office.
The Future is Now: 5 Things pushing the art and form of storytelling on Digital Cinema - Transmedia curated by Digital Cinema in Transition (Digital Cinema - Transmedia - The Future is Now: 5 Things pushing the art and form of storytelling