Some details of the film's “mythology” were up for discussion at the meeting Catmull describes, and particularly in how they related to the film's themes and clarity of storytelling. Of course, the details cited may have changed ...
OZY Story Time With a Punch Line OZY Based on the premise that there's a great story in all of us, storytelling venues like Story League, The Moth and First Person Arts emerged, putting brave souls in the spotlight.
Telling the story of your company should be easy for you, it is your company after all so I would imagine you know it inside out. But, what if I were to ask you to sum up what you do in just 30 seconds? That’s right 30 seconds. Could you deliver all of the benefits
"The four phases I describe are the Creative Phase (1994-97), the Literacy Phase (1998-2001), the Methodological Phase (2002-2004) and the Ethos Phase (2005-2013). As simply as possible we went from being a community-based organization with ideas that people liked and were inspired by, to an education-focussed organization beginning to develop curriculum for communities and schools, to an international movement built around a shared point of view on methods and product, to a segment of that movement more focused on using the tools and methods to assist individuals and communities in developing resilience through the process of story making and sharing."
A few months ago, Coca-Cola totally revamped their digital presence approach. The decided that they were better off telling a “story” about Coca Cola (and how it impacts people’s lives) then trying to convince people to buy their product.
Steller is a free storytelling app developed by Mombo Labs, which lets you create photo and video stories with an emphasis on design. It has been in beta for several months but has just launched on Apple's App Store today in ...
"The democratization of creative tools—code, data and algorithms—have changed the relationship between creator and audience. Stories are spilling off screens and into the real world and a new storytelling grammar is being shaped due to shifts in media consumption and device penetration."
Why Chinese Punks, Russian Skaters, Vegan Cupcakes, And Authentic Storytelling Are The Future Of Vans. By Jeff Beer. The "Living Off The Wall" doc series is the latest in the brand's ongoing efforts to tap its deep youth ...
In our last post, we discussed identifying your company’s key brand values as a starting point for developing your story. What, besides profit, does your business care about and why? Expressing these values is an important part of building trust and loyalty with your customer base.
But how do you express them? How have successful companies wrapped these values in a story that made them accessible and engaging to their customer bases? We’ve identified three recurring story types used by effective brand storytellers.