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- Everyone - every company, organization has a story. Tell it, we all can learn and benefit from your story but be authentic, real
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Adventures in Transmedia: Andrea Muller of Swissnex on Byzantium Security & More

Adventures in Transmedia: Andrea Muller of Swissnex on Byzantium Security & More | Stories - an experience for your audience - | Scoop.it

By Andrea Muller, Project Manager, and Johann Recordon, Junior Project Manager, swissnex San Francisco

 

On September 17, I was in New York City. It was the first anniversary of the beginning of the Occupy Wall Street demonstrations, and the police were everywhere.

 

As I walked down Wall Street, I came across a rather disturbing advertisement. It seemed quite provocative that a security company would launch a campaign for “the 1% that matters” on the day the demonstrations had begun a year ago whose slogan was “We are the 99 percent!”

 

Still, I couldn’t resist visiting the Byzantium Security website, which at first looked like any other corporate website. After a few clicks, I was redirected to a recruitment page where a mesmerizing set of personality tests apparently indicated that I had the qualifications to become a Byzantium special operative, a surveillance expert....


Via siobhan-o-flynn
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The Magic of Visual Storytelling: A Rhetoric for Beginners

The Magic of Visual Storytelling: A Rhetoric for Beginners | Stories - an experience for your audience - | Scoop.it

The following is a collection of thoughts regarding the concept of a ‘story telling’ image. Rather than an in-depth instructional tutorial, the following is more of a rhetoric that seeks to persuade and inspire you to develop your creativity and to start taking shots that matter; shots that communicate something meaningful to the viewer.

 

Here is what I like about this article -- it reminds us that as we go about our work in the world, there are plenty of places to take photos that can be used as story triggers.

 

If we can stop, pause, take a breath, look around, and approach our world with curiosity and creativity, we will often find photo opportunities that begin to share a story.

 

I make the distinction between a photograph telling a story and one that triggers a story because I think most photos trigger stories. You can see this happening in the examples the author shares. First, the photos need interpretation, which the author does. 2 of the 3 photos shared are about Australia and without the context of the culture and history of Australia the immediate impact of the photos on me sitting here in in the US are minimal. The 3rd photo is intriguing and does get me to interpret the photo on my own and start creating stories about it.

 

The take-aways for us in business? Stop and see what is around you, notice opportunities in your work for taking photos, get creative, and snap images that you can use as story triggers to share with the world about your work.

 

There are some nice additional insights here to get your creative juices flowing, so don't miss reading the rest of this post!

 

Thank you Giuseppe Mauriello for finding this article!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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