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Rescooped by Hans Heesterbeek from Digital Storytelling onto Stories - an experience for your audience - |
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“No, it's not a very good story - its author was too busy listening to other voices to listen as closely as he should have to the one coming from inside” - Stephen King The above quote by Steven King cautions us against what storytelling (and brand...
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Are you sitting comfortably? Then listen to PR leaders discussing the power of storytelling to build brands and energise businesses (Interesting read "@ThePRCoach: Good read: What is the role of #storytelling in #PR?
I love this post that reminds us all about the power of storytelling for businesses. Here Public Relations leaders share with us how stories are critical to use in business for branding and building a strong customer base.
Stories are everywhere, but the real trick is the following, says Tom Watson, professor of public relations at Bournemouth University: “For brand communicators, the challenge is to create narratives that are deserving of trust by their target markets and sustainable over time." I also like what Kevin Murray, chairman of PR agency the Good Relations Group, says: “I use stories to entertain people at dinner parties to amuse. But in business you need to tell stories that make a difference.” Good point!
Go read what the PR professionals in the article have to say. There are great insights.
Link to original article: http://prmoment.com/1212/What-is-the-role-of-storytelling-in-PR.aspx ;
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ; Via Karen Dietz Delete the scoop?
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Your customers are constantly being bombarded with new information. Simplicity has never been more powerful.
[Sage advice ~ Jeff] Via Barb Lack, Jeff Domansky, Karen Dietz 
Karen Dietz's curator insight,
November 28, 2012 6:00 PM
I love this piece! Thank you fellow curator Jeff Domansky @PR Coach for finding and sharing this. Why do I like it so much? Because even with biz stories we often get too wordy, complicated, and detailed. So this article is a reminder to Keep It Simple Sweetie (KISS). Here's what the author, Jim Hoffman says at the end of the article: "There is an elegance in simplicity. Simplicity does not mean removing features, benefits, or services from your product. It means distilling what's most important about those features, and explaining them in the fewest words possible. Go ahead, write yours down, and get busy crossing things out." That's the essence of great biz storytelling -- finding your key message / most pimportant point that is short, sweet and to the the point. Once you have your key message, extraneous details fall away and you are left with a crisp elegant story. Read more about how to go for simplicity. Link to the original article: http://www.inc.com/jeff-hoffman/distill-your-company-message-to-as-few-words-as-possible.html This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it Delete the scoop?
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