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Rescooped by Hans Heesterbeek from Digital Storytelling onto Stories - an experience for your audience - |
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“No, it's not a very good story - its author was too busy listening to other voices to listen as closely as he should have to the one coming from inside” - Stephen King The above quote by Steven King cautions us against what storytelling (and brand...
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Have you ever gotten lost in the pages of a good book? If so, you may have been more empathetic afterward. According to new research published in PLOS ONE, reading fiction may affect the reader’s empathetic skills over a period of time. Via Karen Dietz 
Karen Dietz's comment,
March 2, 3:42 PM
I agreed Fred. And yes Miklos, I love it when what we know to be true is validated by research.
Kala's comment,
March 4, 10:08 AM
A big thank you for your overall curation work about storytelling! You are the very first one I see doing it so "intelligently", with real added-value :)
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Are you spellbinding? Via Karen Dietz
Karen Dietz's comment,
December 11, 2012 12:39 PM
My pleasure Helene and glad you liked it! Have an awesome week :)
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Emotions play a far greater role in business outcomes than many executives grasp. In this interview, a Gallup expert talks about the impact of applied behavioral economics in the marketplace. Via Karen Dietz
Karen Dietz's curator insight,
December 11, 2012 2:12 PM
I am seeing more and more articles on why paying attention to human emotions in business is becoming more and more critical. And of course, for biz stories to work, emotions must be conveyed in order to connect emotionally to your listeners. In this article, Ed Boyle from Gallup shares why classical economic theory does not work well today, and why pay attention to human emotions does. As he says, "O'Boyle: As technology and other avenues for connecting with customers continue to evolve, we believe that a person serving another person is still the biggest area of untapped potential for all companies. It's a concept we call HumanSigma, which emphasizes the importance of the employee-customer encounter." Ah ha! This just goes to prove my point that the highest leverage point in biz storytelling is face-to-face interactions where stories are shared orally -- and coming from a place of service. But of course, it goes way beyond the employee-customer encounter. It is also part of leadership and marketing. And it is also not just about broadcasting a message -- it's about reciprical storytelling. Enjoy this unique perspective on emotions and business economics. This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it Delete the scoop?
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