Stories - an experience for your audience -
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- Everyone - every company, organization has a story. Tell it, we all can learn and benefit from your story but be authentic, real
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Rescooped by Hans Heesterbeek from Digital Storytelling onto Stories - an experience for your audience -
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The Beginner’s Guide to Brand Storytelling - Xcellent Media

“No, it's not a very good story - its author was too busy listening to other voices to listen as closely as he should have to the one coming from inside” - Stephen King The above quote by Steven King cautions us against what storytelling (and brand...

Via José Carlos
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Rescooped by Hans Heesterbeek from Transmedia: Storytelling for the Digital Age
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What Does Platform Agnostic Mean? [#transmedia]

What Does Platform Agnostic Mean? [#transmedia] | Stories - an experience for your audience - | Scoop.it

Sparksheet: "Speak to a film or television producer, writer or marketer and they might casually drop the term “transmedia,” a close cousin of platform agnosticism which is coming into its own as an industry. Last year we attended a conference in San Francisco all about transmedia" ...

 

Pictured: Henry Jenkins


Via The Digital Rocking Chair
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