“It’s become a verb in our newsroom,” a New York Times graphics producer tells me. “People are now saying, ‘can we snowfall this story?’”
Snow Fall: The Avalanche at Tunnel Creek has become a watershed in multimedia journalism. The story by John Branch recently won a Pulitzer prize in feature writing, and as noted by the Pulitzer website it was “a project enhanced by its deft integration of multimedia elements.”
Every brand has a story to tell, and the way users consume stories is changing faster than ever. How will you tell your brand's story across multiple media outlets and platforms, while still giving users an active role in the expansion process?
"This year’s focus was on models of social change, and we were excited to see a conversation emerge across the four panels, starting with panel 1′s focus on the community outreach efforts of major brands and studios, panel 2′s focus on smaller scale transmedia projects and entertainment education, panel 3′s attention to grassroots activist efforts, and panel 4′s consideration of young entrepreneurs and philanthropists"
by Henry Jenkins for his blog
Panel 1 Revolutionary Advertising: Cultivating Cultural Movements
Panel 2 Transmedia For a Change
Panel 3: Through Any Media Necessary: Activism in a DIY Culture
Panel 4 The e-Entrepreneur as the New Philanthropist
Aymar Jean Christian: "Soon after the Kickstarter campaign for "Veronica Mars" sparked a ton of conversations and debates, another woman-led project took the crowdfunding site by storm, raising its $60,000 goal soon after it launched."