"The democratization of creative tools—code, data and algorithms—have changed the relationship between creator and audience. Stories are spilling off screens and into the real world and a new storytelling grammar is being shaped due to shifts in media consumption and device penetration."
Why Chinese Punks, Russian Skaters, Vegan Cupcakes, And Authentic Storytelling Are The Future Of Vans. By Jeff Beer. The "Living Off The Wall" doc series is the latest in the brand's ongoing efforts to tap its deep youth ...
In our last post, we discussed identifying your company’s key brand values as a starting point for developing your story. What, besides profit, does your business care about and why? Expressing these values is an important part of building trust and loyalty with your customer base.
But how do you express them? How have successful companies wrapped these values in a story that made them accessible and engaging to their customer bases? We’ve identified three recurring story types used by effective brand storytellers.
What we really mean by digital interaction is the act of getting the viewer, reader or listener to give something back as they consume our media. The play for eyeballs, clicks and time has become a complex sport.
"nteractive is a stupidly vague term. But many of us (including me) are guilty of overusing it, often in place of more functional words like ‘clickable’. Apply it to the physical world instead of the internet and it becomes laughable."
Telling the story of your company should be easy for you, it is your company after all so I would imagine you know it inside out. But, what if I were to ask you to sum up what you do in just 30 seconds? That’s right 30 seconds. Could you deliver all of the benefits
"The four phases I describe are the Creative Phase (1994-97), the Literacy Phase (1998-2001), the Methodological Phase (2002-2004) and the Ethos Phase (2005-2013). As simply as possible we went from being a community-based organization with ideas that people liked and were inspired by, to an education-focussed organization beginning to develop curriculum for communities and schools, to an international movement built around a shared point of view on methods and product, to a segment of that movement more focused on using the tools and methods to assist individuals and communities in developing resilience through the process of story making and sharing."
A few months ago, Coca-Cola totally revamped their digital presence approach. The decided that they were better off telling a “story” about Coca Cola (and how it impacts people’s lives) then trying to convince people to buy their product.
Learn Do Share is resource on collaboration, design fiction and social innovation. Focusing on the cross-section between design thinking, collaboration and storytelling, we release new content quarter-yearly. In addition to our changemaker conversations we create a series of case studies and templates, each of which explains and reflects on collaborative experiments and social prototyping. Our work is developed by scientists, storytellers, designers, hackers, producers, fans, architects and engineers.
So, holding the cigarette pack right in front of my face, I said, “We start by launching a site for fans of—let’s see,” I looked at the pack, “Lucky Strikes. Those of us who adore these cigarettes would like to know that we aren’t alone in the vastness of the internet. So we start by counting like-minded individuals. Let’s show an image of a pack of Lucky Strikes to attract brand Nazis like us and place a button that says ‘I’m feeling Lucky Strike today!’ Visitors click the button and we show the number of times it was clicked. That will help our site to get underway and become at least a little popular.” ...