Stories - an expe...
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Stories - an experience for your audience -
- Everyone - every company, organization has a story. Tell it, we all can learn and benefit from your story but be authentic, real
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Rescooped by Hans Heesterbeek from AtDotCom Social media!

How Creative Content Builds Your Brand’s Reputation [videos]

How Creative Content Builds Your Brand’s Reputation [videos] | Stories - an experience for your audience - |
Building and maintaining a successful brand is a difficult balancing act. This article looks at how brands can find and maintain a consistent voice...

Via Martin (Marty) Smith, John van den Brink
Hans Heesterbeek's insight:

I would like to ad a few: Be authentic, tell true stories, be passionated.  

Martin (Marty) Smith's curator insight, August 12, 2013 7:43 AM

Solid post on the value of having a unique voice with great examples and several videos. Voice can be created in copy, design or video and this post covers all three well.

Rescooped by Hans Heesterbeek from Documentary Evolution!

Judith Aston, Sandra Gaudenzi, and Mandy Rose - i-Docs Lab 1: Key Concepts for Understanding i-Docs

"Interactive documentary experts Mandy Rose, Judith Aston and Sandra Gaudenzi unpack the mysteries of interactive documentaries: what are they, what is exciting about them and how do they relate to the documentary tradition? 

Through analysis of a range of interactive projects, all of which place new logics of authorship and storytelling at their core, the session provides participants with a set of conceptual tools to assist in the development of their own work."



This first Lab is part of the new initiatives undertaken by i-Docs.
To get a more comprehensive picture:


To explore the presentation used during the workshop:


Via mirmilla
mirmilla's curator insight, February 14, 2013 6:18 AM


A Must-See: three women (happy coincidence or finally a sign that something is really changing?) introducing in a synthetic but effectively way the many aspects that characterize the new production process of interactive documentary.


Much admiration and gratitude for their open contribution.