Stories - an experience for your audience -
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Stories - an experience for your audience -
- Everyone - every company, organization has a story. Tell it, we all can learn and benefit from your story but be authentic, real
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Rescooped by Hans Heesterbeek from Just Story It! Biz Storytelling
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Interactive narrative marketing with Snapchat Stories

Interactive narrative marketing with Snapchat Stories | Stories - an experience for your audience - | Scoop.it

Coca-Cola, Taco Bell and Victoria’s Secret are some of the first brands to test out Snapchat Stories as the social messaging application steps up its marketing potential. 


Via Karen Dietz
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Karen Dietz's curator insight, May 6, 2014 12:23 PM

Here is an article about some innovative ways companies are using Snapchat for delivering stories now that the platform has added video and text message chatting.


No question -- doing this kind of storytelling takes planning and time. Maybe you can do it on the fly but I'd want to think through a strategy first. The examples in this article will get you started.


Bottom line -- there are so many ways for companies to share their stories! Figure out what technologies/channels work for you. Maybe Snapchat is a powerful medium for you.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Rescooped by Hans Heesterbeek from Just Story It! Biz Storytelling
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Saving Storytelling in the age of the Smartphone

Saving Storytelling in the age of the Smartphone | Stories - an experience for your audience - | Scoop.it
“I am going to be a little boring,” Sherry Turkle announces as we sit down to tea in the living room of her sprawling Boston townhouse.

Via Karen Dietz
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Karen Dietz's curator insight, January 5, 2014 1:27 PM

This article makes me both sad and more committed to storytelling than ever before. The author, Meg Garber, is talking with and about Sherry Turkle, the writer of the book Alone Together: Why We Expect More From Technology and Less From Each Other, and working on her next book Reclaiming Conversation.


The article is about how we are so focused on the screens in front of us that we are sacrificing actually talking with each other. Where does storytelling go, along with its benefits of building empathy, relationship, context, meaning, wisdom, imagination, inspiration, passion, purpose, creativity, etc.)? Down the tubes, I'm afraid.


This phenomenon is prevalent in the US today. This is a consequence of technology that I don't think is such a great outcome. The article is a fascinating discussion of what is happening today and well worth the read.


So my resolve to engage in more storytelling through face-to-face conversations just ramped up today. Because this also provides significant business benefits.


How about you? 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Character Minutes's curator insight, January 9, 2014 2:16 PM

Lots of ideas inside  article

Paul Dixon's curator insight, February 4, 2014 2:13 AM

There is nothing more enjoyerable then a good rabbit with friends, or talking to a new person finding out about THEM, not telling them how great we are. Nature gave us two ears and one mouth!

Rescooped by Hans Heesterbeek from Transmedia Production (by Uzzi)
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Tribeca Film Festival: Filmmaker and Futurist Jason Silva On How Humans Are Hardwired for Story and Cinema

Tribeca Film Festival: Filmmaker and Futurist Jason Silva On How Humans Are Hardwired for Story and Cinema | Stories - an experience for your audience - | Scoop.it

Via The Digital Rocking Chair, 'Uzzi' Usman Naeem
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The Digital Rocking Chair's curator insight, April 22, 2014 1:02 AM


Paula Bernstein:  "As part of Tribeca Film Festival's "Future of Film" series, on April 22nd filmmaker and futurist Jason Silva will be muse about how humans are hardwired for story and cinema" ...

Henrik Safegaard - Cloneartist's curator insight, April 22, 2014 3:56 AM
As part of Tribeca Film Festival's "Future of Film" series, tomorrow, April 22, filmmaker and futurist Jason Silva (dubbed the "Timothy Leary of the Viral Video Age" by The Atlantic) will muse about how humans are hardwired for story and cinema. 
Roger Ellman's curator insight, April 22, 2014 3:40 PM

Jason Silva's bubbling, boiling contagious and enthusiastic deliberations are themselves, charged with energy and inspiring stories.