Stories - an experience for your audience -
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Stories - an experience for your audience -
- Everyone - every company, organization has a story. Tell it, we all can learn and benefit from your story but be authentic, real
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Rescooped by Hans Heesterbeek from Transmedia Production (by Uzzi)
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Six Key Content Curation Insights Emerging from the Leaked NY Times Executive Summary

Six Key Content Curation Insights Emerging from the Leaked NY Times Executive Summary | Stories - an experience for your audience - | Scoop.it
It's an astonishing look inside the cultural change still needed in the shift to digital — even in one of the world's greatest newsrooms. Read it.

Via Robin Good, 'Uzzi' Usman Naeem
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Robin Good's curator insight, May 21, 2014 4:53 AM



The leaked New York Times memo of less than a week ago is making the round on the Internet, as it touches upon many of the key issues and opportunities any news journalism operation is facing today.


From my personal viewpoint the most interesting aspect of this lengthy 97-page memo is how much curation, news and content curation specifically, are part of the future view being described in it.


Since, even trying read the in-depth curated version of the leaked NY report done by the excellent Nieman Lab it may take you in excess of 30 minutes, I have extracted and highlighted here below only the points that are specifically relevant to curators and to anyone researching the future of content curation within the context of news and journalism.

Here, six key points to pay strong attention to:


  1. ...resurfacing archival content. The report cites this passage: "“We can be both a daily newsletter and a library — offering news every day, as well as providing context, relevance and timeless works of journalism.” 


  2. ...restructuring arts and culture stories that remain relevant long after they are initially published into guides for readers.


  3.  ...consider tools to make it easier for journalists, and maybe even readers, to create collections and repackage the content.


  4.  allow readers to easily follow certain topics or columnists.


  5. better tagging of the info and content being published.


  6. focus on the less glamorous work of creating tools, templates and permanent fixes that cumulatively can have a bigger impact by saving our digital journalists time and elevating the whole report.



Nieman Lab curated report of the NY leaked Executive Summary document: http://www.niemanlab.org/2014/05/the-leaked-new-york-times-innovation-report-is-one-of-the-key-documents-of-this-media-age/ 



Original leaked copy of NY report: http://www.scribd.com/doc/224608514/The-Full-New-York-Times-Innovation-Report 

97-pages




 

Rescooped by Hans Heesterbeek from Just Story It! Biz Storytelling
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The Role of Story, Sci-Fi + Transmedia in Developing Corporate Strategies

The Role of Story, Sci-Fi + Transmedia in Developing Corporate Strategies | Stories - an experience for your audience - | Scoop.it
This deck supported a Lab led by Ian Ginn in December in The Hague, investigating in-company narratives to communicate future technology options. Discusses: Com

Via Karen Dietz
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Karen Dietz's curator insight, January 29, 2014 1:20 PM

Being able to peer into the future and generate corporate strategies is a tough feat. Same with generating a company's Future Story (what the future will look like through the actions you are taking today).


While I don't necessarily agree that transmedia storytelling is the answer, what I really do like about this SlideShare piece is its unique take on how science fiction and speculative science can help solve these challenges.


I bet you get a few creative ideas from this piece! Enjoy!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Jens Peter Madsen's curator insight, February 1, 2014 5:14 AM

I´m working with the art of oral storytelling and tries to introduce it in digital medias. I think that the art of storytelling has got a lot to do in the new medias. Watch my site www.digitalstoryteller.dk/english

Peter Evans's curator insight, February 14, 2014 7:30 AM

A very interesting set of slides illustrating the power of thinking about the future as a narrative tale. A good complement to the scenario planning processes that came out of Shell, etc

Rescooped by Hans Heesterbeek from Just Story It! Biz Storytelling
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How to Create a 15-Word Strategy Statement that's a Story

How to Create a 15-Word Strategy Statement that's a Story | Stories - an experience for your audience - | Scoop.it
A case study of a swimwear company.

Via Karen Dietz
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David Hain's curator insight, April 30, 2014 2:45 AM

What would your change story be?

Kim Zinke (aka Gimli Goose)'s curator insight, May 1, 2014 1:28 AM

Such a simple template that can help provide an outline for your story.


Once upon a time there was (insert a name who exemplifies your target customer/consumer) …. . Every day he/she (insert his/her frustration or job to be done) …. . One day we developed (insert the product/solution and what are actually the 2-3 things we offer or not) … . Until finally (insert the end result for the customer/consumer compared to competition)

Helen Teague's curator insight, May 2, 2014 8:49 AM

love this!

Rescooped by Hans Heesterbeek from Just Story It! Biz Storytelling
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Owning Your Story | UX Magazine

Owning Your Story | UX Magazine | Stories - an experience for your audience - | Scoop.it

"Storytelling has quickly become one of the most talked about topics in user experience and beyond—to the point that it’s almost cliché. Most of the ideas presented around storytelling are focused on simple reasons why storytelling is important and some marginal tips for telling a better story. The problem there is that we’re a step ahead of ourselves."

 

 

Whenever UX Magazine writes an article about storytelling I read it -- because they are usually sooooo good! And here's another one just for you.

 

UX Magazine is for geeks who are into User Experience design when developing software. UX design is all about using stories to create more user-friendly tech products. Way cool. I love working with engineers and how open they are to stories.

 

Anyway, this article is a must-read because it focuses our attention on where anyone working with stories needs to go first. As the author Sarah Doody says, "We’ve gone straight to how to tell the story of an experience or a product and skipped over the crucial element of why we’re telling these stories in the first place."

 

She continues: "But, if we truly want to make great experiences and products for people, we need to stop focusing on competing and start focusing on creating—creating products that are extensions of our own personal stories. . . you first must be the consumer. What you create must stem from your own personal story. You must live and breath for the experience, product, or business you are creating."

 

You tell 'em Sarah! She cites Steve Jobs, Jack Dorsey, and Mark Zuckerberg as examples of business leaders able to do this. And Sarah shares other stories to make her point.

 

She then poses a series of questions at the end of the article to help us focus on our 'why', our personal stories, and meeting the needs of customers.

 

And don't forget to read the comments at the end of Sarah's blog post. Along with the other article today from Thaler Pekar, we have a wealth of insights to make us story rich!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz
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