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Stories - an experience for your audience -
- Everyone - every company, organization has a story. Tell it, we all can learn and benefit from your story but be authentic, real
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Rescooped by Hans Heesterbeek from Just Story It! Biz Storytelling
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John Hagel: removing story in favor of narrative is dangerous advice

John Hagel: removing story in favor of narrative is dangerous advice | Stories - an experience for your audience - | Scoop.it
Referring to 'The Untapped Potential of Corporate Narratives'. Narratives exist. We know they exist because of story. In the absence of story, there is nothing that helps us discern narratives and ...

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Karen Dietz's curator insight, October 9, 2013 3:07 PM

And here is my amazing story work colleague Limor Shiponi from Israel chiming in with her input about Hagel's post where he distinguishes between story and narrative.


As Limor says, narrative without story is not much. Read her insightful comments. More learning learning learning is going on and this is a great discussion.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Necessity of Folklore & Stories--For Biz Folks Too!

Necessity of Folklore & Stories--For Biz Folks Too! | Stories - an experience for your audience - | Scoop.it
Rafe Martin is a professional storyteller and award-winning author of books for adults and children.

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Karen Dietz's comment, September 7, 2013 11:28 AM
Glad you found value in the post David! I think there are many lessons buried in here for businesses to take to heart.
Carol Sherriff's comment, September 7, 2013 11:49 AM
A great article and thanks to Karen for scooping it. When I am facilitating business projects its amazing how often Robin Hood (partly because my surname's Sherriff), King Arthur all the folklore comes to life - and heaven forbid if you don't know the different lore in England, Scotland and Wales. And yet this is a subject very hard to talk about in business.
Karen Dietz's comment, September 7, 2013 1:07 PM
My pleasure Carol and I agree about knowing the Robin Hood folklore! It can get tricky. I think it is very cool how folklore makes it into your client work because of your last name :)
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Igniting Word-of-Mouth Marketing With Storytelling

Igniting Word-of-Mouth Marketing With Storytelling | Stories - an experience for your audience - | Scoop.it
Storytelling is by far the most underrated skill when it comes to business. Gary Vaynerchuk, master marketer and entrepreneur Even...

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Ellyn Winters's curator insight, April 25, 2013 1:01 PM

I'm a huge believer in storytelling in marketing, but also in sales. It is our natural form of communication in life - so why would we abandon this format when talking business? 

Jean-Marc TRESOR's curator insight, April 26, 2013 10:44 AM

Storytelling

Alison D. Gilbert's curator insight, May 2, 2013 4:08 PM

I love storytelling, listening and telling.

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Curiosity & Storytelling: Asking the Right Questions to Motivate, Manage & Lead

Curiosity & Storytelling: Asking the Right Questions to Motivate, Manage & Lead | Stories - an experience for your audience - | Scoop.it
Great leaders are able to ask superior questions to achieve great results. If you have all the answers, new ideas & creative solutions may get lost.

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Renee Baribeau's curator insight, March 18, 2013 2:20 PM

It is all in the question.

Karen Dietz's comment, March 18, 2013 9:59 PM
So true Renee and I spend quite a bit of time with clients on the 'art of the question.'
ozziegontang's curator insight, March 20, 2013 2:04 PM

We are talking about being in the Learning Mode rather than the Knowing Mode.

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A Kick Ass Biz Storytelling Mantra For You

A Kick Ass Biz Storytelling Mantra For You | Stories - an experience for your audience - | Scoop.it
A story that is burning inside you. A story that if you told it you knew it would help people. It could make their life better, job easier or help them

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Karen Dietz's curator insight, March 15, 2013 12:37 PM

This post is perfect for a Friday! Check out this awesome mantra, then go to step 2 and yell "Heck yeah! Let's do that!"


So suggests author Michelle Mazure. I'm right with you Michelle. 


Now let's hear you all roar!


This post was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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We’re Marketers, Not Soldiers: How Combative Competition Is Killing Creativity

We’re Marketers, Not Soldiers: How Combative Competition Is Killing Creativity | Stories - an experience for your audience - | Scoop.it
Why do marketers revel in military jargon? Must we really rally troops to deploy conquest ads or fire quick hits of bleeding-edge apps?

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ManagingAmericans's comment, February 16, 2013 12:45 AM
Thanks Karen, insightful indeed.
Oakville Deals's curator insight, February 16, 2013 2:56 PM

This is an article that I was going to write. I think it is an American thing.

Karen Dietz's comment, February 18, 2013 12:05 PM
Glad you enjoyed the article and found it useful!
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The significance of plot without conflict [in biz storytelling]

The significance of plot without conflict [in biz storytelling] | Stories - an experience for your audience - | Scoop.it
In the West, plot is commonly thought to revolve around conflict: a confrontation between two or more elements, in which one ultimately dominates the other. The standard three- and five-act plot... (holy guac, this is an awesome article!

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Puneet Gupta's curator insight, January 9, 2013 4:36 AM

Now here's a fascinating 'shake 'em up" article about storytelling and conflict.

 

The basic premis is that in storytelling -- and in biz storytelling -- we are told conflict is absolutely necessary to have to be successful. This article says "Maybe not."

 

The author, who is not named, talks about Western and non-western story models. In the end, not all stories need to be about conflict.

 

Just like all stories don't need to be about a hero (shock, gasp! But it is true).

 

They can instead be about contrast and exploration. Stories can be about community instead of a lone hero.

 

So this article is just a reminder to get out of our storytelling straightjackets and our western myopia.

 

It gets me thinking about my own biz stories. Do I have any that DO NOT contain conflict? Surprise surprise -- yes. And I could craft them to be even more compelling by not getting sucked into adding conflict.

 

Hmmmm -- now that's food for thought and a fun thing to play with!

 

This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

Karen Dietz's comment, January 9, 2013 2:22 PM
Yes Ozzie, we are constantly telling our stories! There is so much variety in story structures and types of stories. I agree, we need to see storytelling as an expansive experience instead of narrowing down our options to a few types and structures! Thanks for your comment :)
Karen Dietz's comment, January 9, 2013 2:22 PM
Thank you Os and Puneet.
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7 Ways to Fascinate Your Readers and Build a Hugely Loyal Following

7 Ways to Fascinate Your Readers and Build a Hugely Loyal Following | Stories - an experience for your audience - | Scoop.it

Are you spellbinding?
Let’s be honest.
It’s a huuuuge challenge.
Probably the biggest challenge each blogger faces.


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Hélène Brevet's comment, December 10, 2012 10:03 AM
Very insightful. Thanks for sharing Karen!
Karen Dietz's comment, December 11, 2012 12:39 PM
My pleasure Helene and glad you liked it! Have an awesome week :)
Markose Abraham's curator insight, December 11, 2012 7:54 PM

Loyal following required

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The Best Of TED on 'Story' - TEDxEaling, Inspire, connect and educate

The Best Of TED on 'Story' - TEDxEaling, Inspire, connect and educate | Stories - an experience for your audience - | Scoop.it

In the run up to TEDxEaling 2012, we will be sharing the very best TED talks on story, creativity and imagination. Updated three times a week.

 

I've curated earlier that this TED-X event devoted to storytelling was happening and wishing I could go. In marketing the event, the organizers have put together this list of the best of TED videos related to storytelling. 

 

Some I've curated here, some are new to me (oh goody! new stuff to explore!). What's missing are the videos by Brene Brown, Bobette Buster, Jane McGonigal, and Amy O'Leary that are part of the Just Story It collection. So add these to the list!

 

Enjoy exploring this list and if I find ones here that I like, I'll curate them too. And let me know which ones you like!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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Forget writing out your biz stories! The art of storytelling

Forget writing out your biz stories! The art of storytelling | Stories - an experience for your audience - | Scoop.it
When leaders first learn about business storytelling quite often their first instinct is to write their stories down, in full with all the flourish they hope to convey in the retelling.
This is a mistake.

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Karen Dietz's curator insight, October 3, 2013 8:12 AM

What a great post from colleague Shawn Callahan about most people's tendency to want to write out their business stories and the advice to NOT do so.


What??!! Yes. Resist this temptation. Callahan explains why and what to do instead. Follow his advice. And if you absolutely must write down your stories -- do so and them set it aside. Scripted stories and sounding like a robot are not allowed! 


All really good storytellers know the limitations of writing down their stories. So keep building your improv storytelling skills for maximum results.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

Marty Koenig's curator insight, October 5, 2013 5:47 PM

This is key. The hard part is learning how an entrepreneur becomes a great story teller. 

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Taming The Last 10%: Finishing Meaningful Work & the Role of Stories

Taming The Last 10%: Finishing Meaningful Work & the Role of Stories | Stories - an experience for your audience - | Scoop.it
Struggling to complete that big work project painting or manuscript These inspiring tips from creative masters Shakespeare and less likely sources...

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Hans Heesterbeek's insight:

Not every lesson in life can be learned--some have to be lived.

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Annette Simmons's comment, August 21, 2013 12:53 PM
Perfect. I use historical stories and autobiographies the same way. I like fairy tales that haven't had the wisdom altered out of them as well. Thanks for the links!
Karen Dietz's comment, August 21, 2013 8:37 PM
Great points Kristen! And I agree with you too Annette. "Sanitized" fairy tales really don't do us much good.
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Stories as Truth Detectors

Stories as Truth Detectors | Stories - an experience for your audience - | Scoop.it

"Using stories to catch 'smart talk' from the Zahmoo blog


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Ron McIntyre's curator insight, March 20, 2013 9:53 AM

Good reason to keep an achievement diary with facts, dates and participants within your career.

ozziegontang's curator insight, March 20, 2013 2:19 PM

Curt Einstein would put it:  Tell me what you did and how you did it from A to Z.  If they couldn't tell the story of how it happened, then they may have been the boss but they didn't do it.


Lee Thayer's:  The measure of performance is performance tells what one has done in order to do what needed doing to accomplish the required results.  It's about results, not activities.

ozziegontang's curator insight, March 20, 2013 2:20 PM

There is an ocean between saying and doing.

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SXSW: Confusion between stories and narratives for biz

SXSW: Confusion between stories and narratives for biz | Stories - an experience for your audience - | Scoop.it
If you’ve spent any time at all recently reading PR and marketing blogs, you know that storytelling is a top trend, and for good reason.  Building storytelling into the communications mix delivers ...

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Jack Tang's comment, May 9, 2013 2:10 AM
I agree with Kevin that narrative is different with stores. Narrative is more affective way for company to understand the process of what they did wrong or right. In the other side, stories are just to tell and it is not really interactive to the company.
An, SungBin's comment, May 9, 2013 10:43 PM
I agree with the article, any company can have their own stories. However, it is hard to get attention by the customers in these days. and I think the narrative has more powerful influences then a just stories. of course, it depends how you narrate the stories to customers, it might get worse.
Karen Dietz's comment, May 10, 2013 11:31 AM
All of these comments are very interesting and I think some additional points need to be made. First, not all narratives re stories. A report or an essay or a testimonial are all types of narratives and are definitely not stories. A report can have stories within it, but is still a type of narrative. If people understood the DYNAMICS of storytelling they would know that stories continually evolve and are all about engagement. Storytelling is NOT about telling, it's about the co-created experience that happens when people are experiencing the telling and listening at the same time. Stories by their nature are interactive. Can narrative evolve? Sure. But the points made at the conference is setting up a false dichotomy between narratives and stories, which when put into practice, is less relevant. The most important piece to pay attention to is the engagement and evolving nature of stories. Saying stories end and narratives don't is silly and not true.
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A Quarter for a Tale: The "Business Storytelling" Warning Label

A Quarter for a Tale: The "Business Storytelling" Warning Label | Stories - an experience for your audience - | Scoop.it
Article: "The Warning Label for Business Storytelling" http://t.co/lhFGgnP30w

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Karen Dietz's curator insight, March 2, 2013 4:29 PM

Biz Story colleague Sean Buvala wrote this piece and it brought a grin to my face -- because IT IS TRUE!!


So glad he put together a biz storytelling warning label for us all. Good job Sean!


Unlike those annoying warning labels that come with every pillow you buy (and quickly remove at home), keep this one about storytelling front and center.


If you don't you'll be sorry.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

Miklos Szilagyi's curator insight, March 3, 2013 4:34 AM

Yeah, normal... too great a dose of everything is dangerous... be it positivity, story-telling, practically anything... "The dose makes the poison..." Like it...

Karen Dietz's comment, March 3, 2013 8:44 PM
Thank you for the commen Miklos and glad you found the post valuable!
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Bill Harley Explains Why Technology Cannot Replace In-Person Storytelling -- for anyone

Bill Harley, a Friend, storyteller, author, songwriter, teaching artist; two-time Grammy winning artist in the spoken word category; Lifetime Achievement awa...

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Laurence Roelants's comment, February 8, 2013 5:59 AM
This was magic! thanks!!
Elsemiek Meijs's curator insight, February 8, 2013 8:09 AM

Wow! Please take 13 minutes and forget everything else.

streetsmartprof's curator insight, February 8, 2013 11:17 AM

Make sure to read the insight by Karen Dietz, the 1st one posted.

 

This is well worth 13 minutes. They say time stands still during a good story. Look at your watch after Bill understands the boy in the back of the room, you may be surprised...

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5 Ways to Improve Your Listening Skills

5 Ways to Improve Your Listening Skills | Stories - an experience for your audience - | Scoop.it

"In our digital world, we encounter more and more noise and auditory barrage, that’s why Julian Treasure says that: “We are losing our listening.” Con...


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Karen Dietz's curator insight, January 7, 2013 4:25 PM

Listening is a core storytelling skill. It is the first skill to master in business storytelling.


In my classes/trainings I am always surprised at how amazed people are about the power of listening once they are given permission to do so, and insights they share about about the listening activities we do together.


In this 7 minute TED talk Julian Treasure says we are losing our listening skills.


Perhaps we are. Treasure makes the case for the need to improve our listening skills -- to make connections, create understanding, reduce stress, and build peace.


Certainly we need to become better listeners in order to become better biz storytllers.


In the past I've curated other articles on listening skills and also the importance of audio branding. Just search on those keywords in the TABS section above for more material.


Treasure offers 5 ways to increase our listening skils -- that I think are actually fun -- and presents a model for better ways to listen to others. Yeah!


Enjoy the video and new listening experiences.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it 



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Owning Your Story | UX Magazine

Owning Your Story | UX Magazine | Stories - an experience for your audience - | Scoop.it

"Storytelling has quickly become one of the most talked about topics in user experience and beyond—to the point that it’s almost cliché. Most of the ideas presented around storytelling are focused on simple reasons why storytelling is important and some marginal tips for telling a better story. The problem there is that we’re a step ahead of ourselves."

 

 

Whenever UX Magazine writes an article about storytelling I read it -- because they are usually sooooo good! And here's another one just for you.

 

UX Magazine is for geeks who are into User Experience design when developing software. UX design is all about using stories to create more user-friendly tech products. Way cool. I love working with engineers and how open they are to stories.

 

Anyway, this article is a must-read because it focuses our attention on where anyone working with stories needs to go first. As the author Sarah Doody says, "We’ve gone straight to how to tell the story of an experience or a product and skipped over the crucial element of why we’re telling these stories in the first place."

 

She continues: "But, if we truly want to make great experiences and products for people, we need to stop focusing on competing and start focusing on creating—creating products that are extensions of our own personal stories. . . you first must be the consumer. What you create must stem from your own personal story. You must live and breath for the experience, product, or business you are creating."

 

You tell 'em Sarah! She cites Steve Jobs, Jack Dorsey, and Mark Zuckerberg as examples of business leaders able to do this. And Sarah shares other stories to make her point.

 

She then poses a series of questions at the end of the article to help us focus on our 'why', our personal stories, and meeting the needs of customers.

 

And don't forget to read the comments at the end of Sarah's blog post. Along with the other article today from Thaler Pekar, we have a wealth of insights to make us story rich!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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The Vital Role of Scenarios in Learning

The Vital Role of Scenarios in Learning | Stories - an experience for your audience - | Scoop.it
In the world of website development, they say content is king. In the world of training/education, you can provide truckloads of content, but it's really context that rules.

Why Include Scenarios?

 

I like this article! Hey -- in business we are constantly having to educate people about our product or service. So here's an idea for you -- use scenarios in your presentations to get everyone involved in on-the-spot learning. Providing someone an experience of your company, product, service builds instant connection, rapport, and transfers knowledge.

 

The author has a terrific diagram in the article about creating scenarios along with lots of great links.

 

Now if you are a trainer, scenarios are not new to you, but I bet you will find the info and links shared here a valuable resource!

 

Thanks @IdeaLearningGroup for sending me this link :)

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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