Stories - an expe...
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Stories - an experience for your audience -
- Everyone - every company, organization has a story. Tell it, we all can learn and benefit from your story but be authentic, real
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Rescooped by Hans Heesterbeek from Storytelling, Social Media and beyond
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Your Story is Your Brand - Empower Employees and Customer Advocates to Carry the Message

Your Story is Your Brand - Empower Employees and Customer Advocates to Carry the Message | Stories - an experience for your audience - | Scoop.it

Via janlgordon
Hans Heesterbeek's insight:

we need marketing, we need the people customers, employees, freinds. We need relationships. Relationships are build on authenticithy are build on feelings, truth. Not build on hollow frases you have to put in energy in relationships and honesty. Meeting people one way or the other 

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janlgordon's comment, September 7, 2013 3:50 PM
Jean Schiller - You're preaching to the choir, companies have all the social intelligence tools and technology to accomplish this. They need to be informed - investing in marketing is the old way of doing business. Investing in people to communicate your message is the new way.
Russ Merz, Ph.D.'s comment, September 7, 2013 8:38 PM
Scalability only works with very standardized and repeatable product/services. If you are a customized job shop the scalability of direct SME interaction is limited and ultimately a money losing proposition, unless you bill for it. Think about legal or medical practices where every interaction is likely to be unique.
janlgordon's comment, September 9, 2013 2:10 PM
Hans Heesterbeek I absolutely agree with you, thank you for your comment.
Rescooped by Hans Heesterbeek from Just Story It Biz Storytelling
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The Business Impact of Human Emotions

The Business Impact of Human Emotions | Stories - an experience for your audience - | Scoop.it
Emotions play a far greater role in business outcomes than many executives grasp. In this interview, a Gallup expert talks about the impact of applied behavioral economics in the marketplace.

Via Karen Dietz
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Karen Dietz's curator insight, December 11, 2012 2:12 PM

I am seeing more and more articles on why paying attention to human emotions in business is becoming more and more critical.


And of course, for biz stories to work, emotions must be conveyed in order to connect emotionally to your listeners.


In this article, Ed Boyle from Gallup shares why classical economic theory does not work well today, and why pay attention to human emotions does. As he says, "O'Boyle: As technology and other avenues for connecting with customers continue to evolve, we believe that a person serving another person is still the biggest area of untapped potential for all companies. It's a concept we call HumanSigma, which emphasizes the importance of the employee-customer encounter."


Ah ha! This just goes to prove my point that the highest leverage point in biz storytelling is face-to-face interactions where stories are shared orally -- and coming from a place of service. But of course, it goes way beyond the employee-customer encounter. It is also part of leadership and marketing.


And it is also not just about broadcasting a message -- it's about reciprical storytelling.


Enjoy this unique perspective on emotions and business economics. 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Markose Abraham's curator insight, December 11, 2012 7:53 PM

Emotions do play an important part.

Rescooped by Hans Heesterbeek from Storytelling Genius
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The Power of Customer Stories & Testimonials to Engage Employees

The Power of Customer Stories & Testimonials to Engage Employees | Stories - an experience for your audience - | Scoop.it
Elaine Baker looks straight into the video camera and tells her story. Elaine is the owner of Paper Potpourri in Haverhill, Massachusetts. Her stationery boutique specializes in invitations …

Via Karen Dietz, Margaret Doyle
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Casey Strachan's curator insight, February 10, 2013 4:33 PM

Tested and true for building engagement, enhancing customer service, and building both brand and corporate culture.

Casey Strachan's curator insight, February 10, 2013 4:33 PM

Tested and true for building engagement, enhancing customer service, and building both brand and corporate culture.

Karen Dietz's comment, February 14, 2013 9:25 PM
Thanks for your insights Margaret and Casey!