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Stories - an experience for your audience -
- Everyone - every company, organization has a story. Tell it, we all can learn and benefit from your story but be authentic, real
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The benefits of Appreciative Inquiry--a core storytelling process

The benefits of Appreciative Inquiry--a core storytelling process | Stories - an experience for your audience - | Scoop.it

Have you ever heard the phrase: People join organizations, but leave managers. What would your employees say about you?


Via AlGonzalezinfo, Karen Dietz
Hans Heesterbeek's insight:

I liked reading it and it a summary how to let people genuinely be engaged. I like Karin's remark about storytelling involvement. 

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Vilma Bonilla's curator insight, August 19, 2013 11:28 PM

Muy interesante.

Kevin Watson's curator insight, August 21, 2013 7:58 AM

Great article!

Karen Dietz's comment, August 29, 2013 9:48 PM
Many thanks for your comments Anjela, Vilma, and kjcoach! I think AI has many benefits to bring to all of us.
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7 easy ways to collect stories in your organization

7 easy ways to collect stories in your organization | Stories - an experience for your audience - | Scoop.it
Learn how to find stories and spread the word of your success today with these tips.

Via Gregg Morris, Karen Dietz
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Karen Dietz's curator insight, March 6, 2013 6:34 PM

You know, these all sound like great ideas. And you might want to use a few in your organization.


Here's the caveat though -- in my story work with organizations, when they use some of these methods to generate stories, what they sometimes get are NOT stories. More often they are poorly crafted stories.


But the organization thinks what they get are fine. Unfortunately, because they are sub-par, so are their results.


The solution? Either formally train folks in storytelling, or make sure the collected stories are well crafted by someone trained in storytelling. Someone trained in marketing, journalism or PR might not work -- again, personal experience speaks. 


These ideas are creative but treat them wisely. And treat your storytelling seriously to maximize your results.


Thanks Gregg Morris for finding and sharing this article.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

Peter Fruhmann's curator insight, March 7, 2013 4:14 AM

This article shows that it's possible to create a storytelling culture in organisations. However, I think that 'tips' are not enough and there are quite some managers who go for the 'quick win' and 'quick read'. Creating a storytelling culture takes time (not toi mention the maintenance of that, the greatest challenge). If anyone is inspired by this article, I would suggest reading Annette Simmon's 'The Story Factor' and 'Whoever tells the best story wins'. It's all in there...

Doug Ross's curator insight, March 7, 2013 10:38 AM

We all have stories to tell. Our individual stories make the our collective stories. Our stories define who we are. This is a great way to collect stories in organizations. The trick will be to convince people that storytelling is a value added contribution. We tell stories to children because we believe in them but somehow we forget as we get older

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How to Create a Culture of Storytelling | Philanthropy for All

How to Create a Culture of Storytelling | Philanthropy for All | Stories - an experience for your audience - | Scoop.it

There’s no denying it, storytelling can seem challenging. But I’ve taken the stance that storytelling can be demystified and that anyone can do it.

 

Read the full article to find five tips for creating a culture of storytelling at your organization:

1. Communicate to all staff members what kind of stories you are looking for

2. Hold a staff meeting to openly discuss what storytelling is, why it matters and why all staff members play a vital role in it

3. Make time at your staff meetings to tell stories.

4. Schedule an ongoing time to casually meet with staff from programs to talk about updates from their work and utilize it as a time to probe into any interesting stories they might have.

5. Start your own story bank for future reference.


Via Kim Zinke (aka Gimli Goose), Karen Dietz
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Karen Dietz's comment, February 27, 2013 8:37 PM
Absolutely Monica! Glad you pointed that out.
Ignacio Conejo Moreno's curator insight, March 1, 2013 3:16 AM

Desmitificando: Todo el mundo puede crear Storytelling.

 

He aquí algunas claves útiles para hacerlo, aprovechando las vivencias diarias del equipo.

Harpal S.sandhu's curator insight, March 4, 2013 8:53 PM

PHILANTHROPY

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We’re Marketers, Not Soldiers: How Combative Competition Is Killing Creativity

We’re Marketers, Not Soldiers: How Combative Competition Is Killing Creativity | Stories - an experience for your audience - | Scoop.it
Why do marketers revel in military jargon? Must we really rally troops to deploy conquest ads or fire quick hits of bleeding-edge apps?

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ManagingAmericans's comment, February 16, 2013 12:45 AM
Thanks Karen, insightful indeed.
Oakville Deals's curator insight, February 16, 2013 2:56 PM

This is an article that I was going to write. I think it is an American thing.

Karen Dietz's comment, February 18, 2013 12:05 PM
Glad you enjoyed the article and found it useful!
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The Power of Customer Stories & Testimonials to Engage Employees

The Power of Customer Stories & Testimonials to Engage Employees | Stories - an experience for your audience - | Scoop.it
Elaine Baker looks straight into the video camera and tells her story. Elaine is the owner of Paper Potpourri in Haverhill, Massachusetts. Her stationery boutique specializes in invitations …

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Casey Strachan's curator insight, February 10, 2013 4:33 PM

Tested and true for building engagement, enhancing customer service, and building both brand and corporate culture.

Casey Strachan's curator insight, February 10, 2013 4:33 PM

Tested and true for building engagement, enhancing customer service, and building both brand and corporate culture.

Karen Dietz's comment, February 14, 2013 9:25 PM
Thanks for your insights Margaret and Casey!
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Three essential elements of corporate storytelling

Three essential elements of corporate storytelling | Stories - an experience for your audience - | Scoop.it
Storytelling is a powerful business tool.  I was reminded of this during my visit last week to the January meeting of the Ohio State Council of SHRM.  Although I was there as an invited guest speaker, I certainly feel like … Continue reading → (Three...

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Aloha Shikha's curator insight, February 1, 2013 2:27 AM

for my script on business journalism 

 

Ken Jondahl's curator insight, February 28, 2013 4:59 PM

Karen Dietz's insight:        

OK -- this article is super quick. But I curated it because I really like the 3 questions it poses to make sure your corporate storytelling is on the right track.

 

The article is written for those in large enterprises. But these questions could work just as well for small businesses and entrepreneurs, also.

 

Pay attention to these 3 questions and you will be on the road to success. All 3 are right on.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

Mike Ellsworth's comment, March 5, 2013 10:39 AM
Thanks for the reScoop, Benjami!
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Tall Tales: The strength of storytelling

Tall Tales: The strength of storytelling | Stories - an experience for your audience - | Scoop.it
Storytelling skills as important as ever. Implications for the #mrx workshop / debrief http://t.co/1SOMsvuF … #cmo

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Karen Dietz's curator insight, January 22, 2013 1:40 PM

I like this post. It is a thoughtful read about the popularity of business storytelling, and the resistance to it by many business people and organizations.


Knowing about and understanding resistance to business storytelling will help us all -- whether you are an entrepreneur, small business, or working in an enterprise. Because we can then find work-arounds for the resistance.


I hope your awareness is expanded by this article, and you get some good tips about how to work with any resistance you encounter as you share your stories and advocate for more business storytelling.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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The Business Impact of Human Emotions

The Business Impact of Human Emotions | Stories - an experience for your audience - | Scoop.it
Emotions play a far greater role in business outcomes than many executives grasp. In this interview, a Gallup expert talks about the impact of applied behavioral economics in the marketplace.

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Karen Dietz's curator insight, December 11, 2012 2:12 PM

I am seeing more and more articles on why paying attention to human emotions in business is becoming more and more critical.


And of course, for biz stories to work, emotions must be conveyed in order to connect emotionally to your listeners.


In this article, Ed Boyle from Gallup shares why classical economic theory does not work well today, and why pay attention to human emotions does. As he says, "O'Boyle: As technology and other avenues for connecting with customers continue to evolve, we believe that a person serving another person is still the biggest area of untapped potential for all companies. It's a concept we call HumanSigma, which emphasizes the importance of the employee-customer encounter."


Ah ha! This just goes to prove my point that the highest leverage point in biz storytelling is face-to-face interactions where stories are shared orally -- and coming from a place of service. But of course, it goes way beyond the employee-customer encounter. It is also part of leadership and marketing.


And it is also not just about broadcasting a message -- it's about reciprical storytelling.


Enjoy this unique perspective on emotions and business economics. 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Markose Abraham's curator insight, December 11, 2012 7:53 PM

Emotions do play an important part.

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Center for Digital Storytelling - Introducing StoryLab

Center for Digital Storytelling - Introducing StoryLab | Stories - an experience for your audience - | Scoop.it

StoryLab is a new hub for innovation with a big aim: to radically improve public conversation in the U.S. and around the world. Everybody talks about it, but CDS actually knows how to do it.

To change the world, you first have to change the story.

 

Here is an organization I think everyone should know about -- the Center for Digital Storytelling (CDS). They have been, and continue to provide world-class training in digital storytelling grounded in the power of a story dynamics to make a difference.

 

They are launching a new project -- StoryLab -- which aims to engage people in changing stories that keep us stuck, limited -- like our political discourse, violence, aids, etc. -- and expressing those stories that eliven and enoble us. Truly great work.

 

So why am I curating this and what has it got to do with business? Well -- imagine applying these same principles and ideas to the stories you share about your business, engaging your organization in this kind of deep story sharing that changes the world, and engaging with customers to create profound partnerships that make a difference.

 

Hmmmm -- I think there are lots of opportunities here and StoryLab is showing us the way.

 

The video on the StoryLab page also mentions supporting the project through donations. That is up to you. I have no affiliation with the Center other than our mutual love of story and its transformative power, and an amazing conversation I had a few years ago with founder Joe Lambert.

 

IMHO, thank heavens they are doing this project. There are so many others in the field of story that also work with story for transformative change. Let's keep hooking up. It is in this spirit that I bring you StoryLab.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 


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Karen du Toit's comment, September 11, 2012 3:38 AM
Great curation, Karen!
Karen Dietz's comment, September 24, 2012 3:11 PM
Thank you Karen! I'm glad you like the curation :) Have a great week.
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Storytelling vs Storydoing - the stupidest hype ever.

Storytelling vs Storydoing - the stupidest hype ever. | Stories - an experience for your audience - | Scoop.it
Rage, Rant & Rave. I am pissed off and I've had enough. Here is why. There is this big hoopla now around storytelling versus storydoing. Oh my God. As if Aristotle in 500 BC - yes 2600 years ag...

Via Karen Dietz
Hans Heesterbeek's insight:

I love this blog. I would call it authenticity. I agree most stories are made up, make believe and even worse the companies believe these stories themselves. I agree fully that's not story telling that is Adevertising. 

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Karen Dietz's curator insight, July 28, 2013 10:18 PM

A few articles ago I curated the piece on the research between storytelling and storydoing companies. http://www.scoop.it/t/just-story-it?q=storydoers 

As I said in my review, I applaud the endeavor to quantify storytelling, and the results shown are promising. But some of the assumptions are troubling and I end up having more questions than applause. Some of the comments in the discussion thread in the online article by Ty Montague are interesting too. Some make valid points. Some raise my eyebrows.


In any event, my friend and business story colleague Ashraf Ramzey in the Netherlands chimes in with his opinion in his recent blog post. He is hot under the collar like I get sometimes :) Ashraf is brilliant, knows his stuff, is well trained in storytelling, and he isn't just blowing smoke.


For Ashraf, the research is just another expression of the hype around storytelling these days. And he puts in a better context some of the thinking these days about business storytelling and marketing/branding. 


Many thanks Ashraf for weighing in. And I hope my readers are getting the sense that there are many sides to business storytelling. The clearer we are about the approaches, methodologies, terms, etc. that we are using, the better of we will be.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Karen Dietz's comment, July 30, 2013 10:10 PM
Glad it struck a chord Hans! Yes, it's not storytelling but advertising.
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A Quarter for a Tale: The "Business Storytelling" Warning Label

A Quarter for a Tale: The "Business Storytelling" Warning Label | Stories - an experience for your audience - | Scoop.it
Article: "The Warning Label for Business Storytelling" http://t.co/lhFGgnP30w

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Karen Dietz's curator insight, March 2, 2013 4:29 PM

Biz Story colleague Sean Buvala wrote this piece and it brought a grin to my face -- because IT IS TRUE!!


So glad he put together a biz storytelling warning label for us all. Good job Sean!


Unlike those annoying warning labels that come with every pillow you buy (and quickly remove at home), keep this one about storytelling front and center.


If you don't you'll be sorry.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

Miklos Szilagyi's curator insight, March 3, 2013 4:34 AM

Yeah, normal... too great a dose of everything is dangerous... be it positivity, story-telling, practically anything... "The dose makes the poison..." Like it...

Karen Dietz's comment, March 3, 2013 8:44 PM
Thank you for the commen Miklos and glad you found the post valuable!
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7 great reasons to embed a storytelling culture in your business | MojoLife

7 great reasons to embed a storytelling culture in your business | MojoLife | Stories - an experience for your audience - | Scoop.it

Via Karen Dietz, Laureano López Pizarro
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Karen Dietz's curator insight, February 15, 2013 6:38 AM

This is a quick article giving sound reasoning for why organizations need to create a storied culture.


If you are a business leader, here is your beginning roadmap for working with stories in your organization.


If you are an entrepreneur growing a business, here is your beginning roadmap for building a storied culture with employees and vendors. 


And if you are a consultant, here's a list of reasons 'why' a storied culture is important that you can use in presentations and workshops with clients.


What else would you add to this list?


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Set your counter-productive strategies out to sea with story

Set your counter-productive strategies out to sea with story | Stories - an experience for your audience - | Scoop.it
My husband recently recounted an organizational change process that he had observed at a European client. Interestingly, it was based upon the story of the ancient ritual of a Viking funeral. In th...

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Karen Dietz's curator insight, February 10, 2013 10:12 PM

What a great piece (not long) about storytelling and organizational change.


I really like how the author Marla Gottschalk talks about how storytelling can get the ball rolling when an company needs to change. Especially when there is not a critical event 'igniting' the need for change.


I also like how Gottschalk reminds us to honor the past as we embark on change, give the change the deference it deserves (honor what is happening), and add pomp. These 3 points are often forgotten in the rush or push to change.


There are nice insights here that can help us all.


This review was written by Karen Dietz for her content curation on business storytelling at www.scoop.it/t/just-story-it 

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Bill Harley Explains Why Technology Cannot Replace In-Person Storytelling -- for anyone

Bill Harley, a Friend, storyteller, author, songwriter, teaching artist; two-time Grammy winning artist in the spoken word category; Lifetime Achievement awa...

Via Karen Dietz
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Laurence Roelants's comment, February 8, 2013 5:59 AM
This was magic! thanks!!
Elsemiek Meijs's curator insight, February 8, 2013 8:09 AM

Wow! Please take 13 minutes and forget everything else.

streetsmartprof's curator insight, February 8, 2013 11:17 AM

Make sure to read the insight by Karen Dietz, the 1st one posted.

 

This is well worth 13 minutes. They say time stands still during a good story. Look at your watch after Bill understands the boy in the back of the room, you may be surprised...

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Jim Kouzes: Why You Should Hone Your Storytelling Skills

Jim Kouzes: Why You Should Hone Your Storytelling Skills | Stories - an experience for your audience - | Scoop.it
Part 3 of 4. About Our Guest: Jim Kouzes is the Dean's Executive Fellow of Leadership at Santa Clara University and coauthor with Barry Posner of the internationally award-winning and bestselling book, The Leadership ...

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Jeff Domansky's comment, January 25, 2013 6:25 PM
Enjoying his insight; thanks for sharing Diana
Karen Dietz's comment, January 25, 2013 6:39 PM
Yes Jeff, I really liked that quote in the article too. Thanks for re-scooping!
wanderingsalsero's comment, January 26, 2013 7:57 AM
I like stories too.
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Make It Visual – “Story-Boarding” the Story of Your Fully Engaged ...

Make It Visual – “Story-Boarding” the Story of Your Fully Engaged ... | Stories - an experience for your audience - | Scoop.it
Company's live a never-ending story: I've got to re-engage my teams. They have that story because of a never-ending problem. No, two: Engagement wears.

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Karen Dietz's comment, January 21, 2013 1:05 PM
Thank you Brad!
Brad Tollefson's comment, January 21, 2013 3:52 PM
Thank you! Karen
Oakville Deals's curator insight, January 22, 2013 11:29 AM

Reasons why story telling works so well. Good article.

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Organizational Storytelling: an interview with Paul Smith

A dialogue on the subject of organizational storytelling; narrative as a leadership capability. Author and story consultant David Hutchens of www.DavidHutche...

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Karen Dietz's curator insight, December 4, 2012 11:49 AM

Woo hoo! Here are two of my favorite colleagues -- David Hutchens and Paul Smith -- talking about Paul's recent book Lead With A Story.


Paul, who works for Proctor and Gamble, shares with us his insights about storytelling and leadership based not only on his research with CEOs around the country, but also from his own corporate expeirence. That's what I love -- a guy in the trenches sharing lessons with us all.


Now David is no slouch either and is one of the earliest practitioners of working with stories in organizations around knowledge management, knowledge transfer, and systems thinking. He's been on my bookshelf for years now, and I always enjoy our conversations together.


This 60-minute video -- from a Google Hangout that happened a few days ago -- is great. I love the questions David asks and I love what Paul shares with us -- stories about PPTs, how to avoid being a boring, and learning who the real hero is. And that's just for starters!


Thanks guys for a terrific session.


Hey -- each one of you is a leader in your own right. Take the time to dig in here and get even better as a leader!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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Five types of leadership storytelling & when to use each

Five types of leadership storytelling & when to use each | Stories - an experience for your audience - | Scoop.it

Just how many types of stories are there, you ask? The answer is, as usual, it depends who you ask. Various storytelling aficionados categorize stories in different ways, and there are no hard and fast rules.

 

These are overviews of each (read the full article for more details and prompts to help you come up with each type of story):

1. Introducing me

2. Conveying values

3. Teaching

4. Jumpstarting action

5. Inspiring

 

Here's the link to the full article: http://www.internal-monologue.com/2012/07/careful-around-campfire-five-types-of.html ;

 

These 5 broad categories and the examples shared in each are really good and will build a good foundation for leadership storytelling. According to Paul Smith in his forthcoming book on leadership storytelling "Lead With A Story" (August 20112), there are actually 21 different categories/applications for leaders to know about and use.

 

But this article brings clarity to the topic and will definitely get you started!

 

Thank you to fellow curator Gimli Goose for this article!


Via Kim Zinke (aka Gimli Goose), Karen Dietz
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