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Stories - an experience for your audience -
- Everyone - every company, organization has a story. Tell it, we all can learn and benefit from your story but be authentic, real
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Rescooped by Hans Heesterbeek from Just Story It! Biz Storytelling
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Got Stories? Now What? 3 Best Ways to Amplify My Content

Got Stories? Now What? 3 Best Ways to Amplify My Content | Stories - an experience for your audience - | Scoop.it

Via Karen Dietz
Hans Heesterbeek's insight:

Thanks Karin for the comment, I scanned the article and saved under to do...... soon 

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Ron McIntyre's curator insight, August 30, 2013 9:44 AM

Interesting concept for marketing departments and entrepreneurs. Use to grow your customer stories.

Ken Morrison's comment, August 31, 2013 9:45 AM
I agree that SlideShare is great when used wisely. Find an audience. Find a need. Share something valuable. Support others.
Karen Dietz's comment, September 1, 2013 5:02 PM
Thank you Hans, Ron and Ken for your comments & contributing your insights. Enjoy your weekend!
Rescooped by Hans Heesterbeek from Just Story It! Biz Storytelling
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The Power of Sequenced Content & Social Media for B2B Lead Generation -- Think Stories!

The Power of Sequenced Content & Social Media for B2B Lead Generation -- Think Stories! | Stories - an experience for your audience - | Scoop.it
As a business journalist, I looked forward to information from a handful of specific sources each quarter. In fact, my quarterly e-commerce reports would wait

Via Karen Dietz
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Karen Dietz's curator insight, December 14, 2012 5:46 PM

Yeah -- what a great reminder! Craft your biz stories as sequenced content!


Better yet, plan a content campaign of sequential articles with a narrative arc.


Or serialize a narrative over several posts!


That is where my mind went after reading this article. Now the author here is really just talking about creating a series of posts over time all on the same topic that work together.


But my storytelling mind said "Woah! There is a lot more here that could be done." 


So this article presents a great idea -- but doesn't go quite far enough for all us biz storytellers. Yet it is still worth curating and reading because of all the tips and points it does make.


Dig in (it's not long), get the interesting stats showing how sequenced content gets results, and start connecting the stories together in a series of articles/blog posts, etc!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

Karen Dietz's comment, December 15, 2012 1:52 PM
Thank you Beth for re-scooping this! And LOL, I see we both scooped the local stories piece from NPR. Great minds think alike!
Rescooped by Hans Heesterbeek from Just Story It! Biz Storytelling
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How To Make Your Message Stick Infographic

How To Make Your Message Stick Infographic | Stories - an experience for your audience - | Scoop.it
A great infographic about how to make your message stick. This is perfect for any budding social entrepreneurs trying to figure out how to convey their ideas to potential funders, partners, employees,...

 

LOVE this infographic! It's all about using storytelling and story elements to make your content stick. The infographic makes perfect sense, is easy to read and understand, and is right on!

 

Keep this one handy and refer to it often :)) I know I will be using it in my classes and workshops.


Via Karen Dietz
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Rescooped by Hans Heesterbeek from Just Story It! Biz Storytelling
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How to Tell a Visual Story (Even You, B2B): A Marketer's Guide

How to Tell a Visual Story (Even You, B2B): A Marketer's Guide | Stories - an experience for your audience - | Scoop.it
Content - As storytelling becomes more and more part of marketing, another trend is coming clearly into focus: Brands are becoming more visual. Businesses that aren't ready for this visual revolution will ...

Via Karen Dietz
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Karen Dietz's curator insight, February 25, 2013 6:59 PM

This is quite a meaty article on ways B2B -- or any organization -- can capitalize on visual storytelling.


There are lots of ideas and examples here to get you started. And great advice, too. The SlideShare doc has good next steps to implement. And for the next 90 days, the entire presenation from the conference that generated this article is available free online.


The stats that are shared I've seen around a lot, and curated an article on the chart in this article when it first came out a few months ago. But the data is still valid!


I love the tip: show how your product lives in the world. Don't just show the product or service -- show it in action, with real live people.


There is a lot more here and tons of links to click through for more info. Have fun exploring and getting your visual storytelling together or upgraded.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

Rescooped by Hans Heesterbeek from Just Story It! Biz Storytelling
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Distill Your Message to as Few Words as Possible | Inc

Distill Your Message to as Few Words as Possible | Inc | Stories - an experience for your audience - | Scoop.it
Your customers are constantly being bombarded with new information. Simplicity has never been more powerful.

 

[Sage advice ~ Jeff]


Via Barb Lack, Jeff Domansky, Karen Dietz
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Karen Dietz's curator insight, November 28, 2012 6:00 PM

I love this piece! Thank you fellow curator Jeff Domansky @PR Coach for finding and sharing this. 


Why do I like it so much? Because even with biz stories we often get too wordy, complicated, and detailed.


So this article is a reminder to Keep It Simple Sweetie (KISS). Here's what the author, Jim Hoffman says at the end of the article: "There is an elegance in simplicity.  Simplicity does not mean removing features, benefits, or services from your product.  It means distilling what's most important about those features, and explaining them in the fewest words possible.  Go ahead, write yours down, and get busy crossing things out." 


That's the essence of great biz storytelling -- finding your key message / most pimportant point that is short, sweet and to the the point. Once you have your key message, extraneous details fall away and you are left with a crisp elegant story.


Read more about how to go for simplicity.


Link to the original article: http://www.inc.com/jeff-hoffman/distill-your-company-message-to-as-few-words-as-possible.html 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Rescooped by Hans Heesterbeek from Just Story It! Biz Storytelling
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Seven tips in digital storytelling from the New York Times and CNN

Seven tips in digital storytelling from the New York Times and CNN | Stories - an experience for your audience - | Scoop.it

"We are in a golden age of storytelling" was the message shared by the New York Times's assistant managing editor Jim Roberts early on in a session at the News World Summit today named 'Obituary: The death of the traditional news story".

 

This article is slanted toward journalists. But think about it -- if you are using content, or creating content in your business to drive sales, then in many ways you are being a journalist. Especially if you attend conferences or events and report on those later to your customers/community.

 

So these 7 tips are pretty interesting and I bet you can incorporate many of them as your develop and promote your content. Like, 'avoid the 900-word valueless story' and 'incorporate live feeds' into your content. Hmmm -- that's an intesting one to get your head wrapped around. But that could be a lot of fun to do, especially at conferences or events.

 

So check these tips out. They are not your typical 'digital storytelling tips' that are a dime-a-dozen on the web. And I hope you get some good ideas!

 

Review written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz
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Giuseppe Mauriello's comment, June 1, 2012 1:14 AM
Hi Karen,
thank you so much for appreciation about my suggestion.
Karen Dietz's comment, June 1, 2012 5:49 PM
You are the best Giuseppe! Thank you for thinking of me :)