Stories - an experience for your audience -
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Stories - an experience for your audience -
- Everyone - every company, organization has a story. Tell it, we all can learn and benefit from your story but be authentic, real
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Rescooped by Hans Heesterbeek from Just Story It! Biz Storytelling
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How To Wake Up Your Content & Business Storytelling Webinar

How To Wake Up Your Content & Business Storytelling Webinar | Stories - an experience for your audience - | Scoop.it
MediaMobz present Karen Dietz, PhD for a 30-minute, pre-recorded webinar aimed at business professionals who want to engage clients through improved content creation efforts.

We assembled th

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Karen Dietz's curator insight, May 13, 2014 7:43 PM

Last week I gave a 30-minute how-to webinar for MediaMobz and they just posted it a few hours ago. Now it's available for anyone to review.


In the webinar I chat about the most desirable mix between content you create, curated content, and syndicated news. I also cover the difference between news stories and storytelling, and go over essential story elements.


I then do a bit of live coaching to turn a webinar participant's rough written story into a compelling one. At the end we had time for just a couple of questions.


I hope you'll find value in the webinar and if you have more questions, post them in the comments and I'll be glad to answer them. Thanks!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Rescooped by Hans Heesterbeek from Just Story It! Biz Storytelling
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B2B Case Study 'Stories': Get Beyond Boring Please!

B2B Case Study 'Stories': Get Beyond Boring Please! | Stories - an experience for your audience - | Scoop.it
B2B case studies that move beyond boring "Situation, Action, Results" formulas and use storytelling will engage readers and buyers.

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Karen Dietz's curator insight, April 24, 2014 10:44 AM

Yes, I agree with my colleague Andrew Nemiccolo, the author of this article -- most business case studies are BORING boring boring.


Good grief -- you'd think by now after all these years of business storytelling work (since late 1990s), we wouldn't find case studies that are not stories. It's sad but true -- we find them aplenty.


Nemiccolo has written a nice piece here about how to get out of the boring case study rut based on a very outmoded structure. He's got a good example of what we typically see. Nemiccolo then poses some questions about the example to turn it into a story.


Get with the program folks! Read this article and re-write  your case studies so you can get more traction. Don't leave business on the table with case studies that will put your readers to sleep.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Rescooped by Hans Heesterbeek from Just Story It! Biz Storytelling
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Blog Content: The Longer the Better. Good news for biz storytelling

Blog Content: The Longer the Better. Good news for biz storytelling | Stories - an experience for your audience - | Scoop.it
Since Google dropped the Hummingbird patch, there’s been a new secret ingredient to getting noticed on the Internet: longer content equals higher rankings. Google indicated that content totaling 2,000 words versus 500 or less will rank higher on search engines. We here at Express Writers were skeptical at first.

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Gav Morris's curator insight, February 25, 2014 5:54 PM

The end of succinct at last...

Lynn O'Connell for O'Connell Meier's curator insight, February 26, 2014 2:20 AM

IMHO, your content should be the length it needs to be to tell your story -- no shorter, no longer.  Don't be afraid of long posts as the people who are interested WILL read to the end. (And they are the ones you want to reach!) On the flip side, don't pad posts just to reach an arbitrary Google SEO number.

Prof. Stefan Heijnk's curator insight, February 28, 2014 2:21 AM

Good news for longform addicts. :-)

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Storytelling, Marketing and Modern Media – The Mindfire Chats Episode 2 | Small Biz Triage

Storytelling, Marketing and Modern Media – The Mindfire Chats Episode 2 | Small Biz Triage | Stories - an experience for your audience - | Scoop.it

Feast your brain on this excellent panel featuring Brian Clark, Doug Pray, and John Jacobsen.


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Karen Dietz's comment, February 11, 2013 9:14 PM
Hi Ana! So glad you liked the video. Yes, it is refreshing! And I feel like you do -- women do need to be mentioned as speakers and movers and shakers instead of just characters. In fact women in the field of story work need larger voices. Thanks for the comment!
Tommy Walker's comment, March 8, 2013 11:19 AM
Wow, thank you so much for sharing this! Ana, to your question about not having women speakers, we've only just started this show, and this was the second episode. We do plan on having women panelists for future episodes, and some very influential ones at that. There are some really big plans for this format for the future.
Karen Dietz's comment, March 8, 2013 12:37 PM
Good to know Tommy! Thanks for jumping in and giving us an update.
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7 Ways to Fascinate Your Readers and Build a Hugely Loyal Following

7 Ways to Fascinate Your Readers and Build a Hugely Loyal Following | Stories - an experience for your audience - | Scoop.it

Are you spellbinding?
Let’s be honest.
It’s a huuuuge challenge.
Probably the biggest challenge each blogger faces.


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Hélène Brevet's comment, December 10, 2012 10:03 AM
Very insightful. Thanks for sharing Karen!
Karen Dietz's comment, December 11, 2012 12:39 PM
My pleasure Helene and glad you liked it! Have an awesome week :)
Markose Abraham's curator insight, December 11, 2012 7:54 PM

Loyal following required

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The Secret to Making Your Writing Stand Out Online

The Secret to Making Your Writing Stand Out Online | Stories - an experience for your audience - | Scoop.it
Have you ever considered leveraging the ever-effective power of a good story when you write? Check out none other than this article to master the art!

 

This is a fabulous article with well written examples of online storytelling written for businesses.

 

I enjoy all the points the article makes about the power of sharing a well-crafted story online, and how to get started doing this yourself.

 

Modeling effective storytelling is one of the best ways to learn storytelling skills. This article has it in spades.

 

And it includes specific action steps and how-to's. And it's inspiring.

 

Once you read this you will understand how cool the Story Wheel app is (curated on this page), and hopefully get ideas for how to use it well as another way to share your business stories.


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Karen Dietz's comment, April 16, 2012 10:57 AM
Many thanks Hans! Hope you are having an awesome week :)
Karen Dietz's comment, April 16, 2012 12:52 PM
Thank you again Anna! Have an awesome week :)
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5 Reasons Why Content Marketing + Stories Fail

5 Reasons Why Content Marketing + Stories Fail | Stories - an experience for your audience - | Scoop.it
Every brand has a great story to tell. But please, don’t call it content.

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Karen Dietz's curator insight, May 12, 2014 4:44 PM

Most posts with a headline like this end up focusing on missing story elements: no identifiable character, no emotion, not language of the senses (LOTS), no contrast, etc.


But not this one! The author Greg Satell takes a totally different approach. For him, here's what screws up effective business storytelling (and I concur):

  1. Lack of respect for the creative process
  2. A mission/vision is not a transaction
  3. No spending the time to whip a rough story into a stellar one
  4. Not getting trapped by ROI
  5. Getting 'emotional connection' backwards


There are a lot of terrific insights in this article that will help you propel your business storytelling forward in order to achieve the results you desire. Dig in and enjoy the provocative thinking here.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 


malek's curator insight, May 13, 2014 7:50 AM

"True emotional connections come from passion and passionate people are committed not because they’ve made a strategic choice, but because they have answered a calling and never felt like they had a choice".

Jim Signorelli,Story-Lab's curator insight, May 13, 2014 10:18 AM

One of the better articles I've read a out content marketing and brand storytelling. I love the point Greg makes about getting the emotional connection backwards. Just one of many pearls!

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3 Steps for Turning Bland-land Text Into Sparkling Stories

3 Steps for Turning Bland-land Text Into Sparkling Stories | Stories - an experience for your audience - | Scoop.it
It may seem difficult to write content that's engaging and seductive, but it doesn't need to be. Here are three steps to turn boring sentences into sparkling content.

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Karen Dietz's curator insight, April 4, 2014 11:15 AM

OK -- this recent post on Copyblogger never mentions storytelling, yet all the points the author makes directly relates to how to craft compelling stories when creating online content.


The article by author Henneke Duistermaat discusses removing 'corporate speak' from your writing, avoiding the passive voice, and to stop not using words that won't connect with your audience.


These are good reminders for all of us -- because it is very easy to fall into these traps.


Happy writing and storytelling!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Carolyn Williams's curator insight, April 5, 2014 7:16 AM

Sparkling!

Agi Anderson's curator insight, April 5, 2014 9:31 AM

Truly an exceptional post that offers methods to engage your readers with story telling. If you have an old fashion HTML website, perhaps it's time to kick it up a notch with website a hosted Wordpress platform. The RPVM websites are designed to grab attention! 


To be effective, your website must be dynamic and have the ability to reach your audience. It becomes the conduit to relay information with search and share on social platforms. Take a sec to learn more about RPVM websites  be sure to see the RPVM Sample Sites!

Rescooped by Hans Heesterbeek from Just Story It! Biz Storytelling
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How Marketing Reaches For The Heart But Can Fail & What To Do

How Marketing Reaches For The Heart But Can Fail & What To Do | Stories - an experience for your audience - | Scoop.it
Marketers are supposed to be the experts on connecting emotionally with customers.

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Tina Stock's curator insight, March 27, 2013 10:25 AM

 Douglas Van Praet provides a 7-step process for us to craft marketing materials that connect emotionally.


Boffo!

Ian Mitchell's curator insight, March 29, 2013 4:49 AM

Good workshop stimulusstimulus

Karen Dietz's comment, April 2, 2013 10:23 AM
Tina and Ian, glad you both got a lot out of this post!
Rescooped by Hans Heesterbeek from Just Story It! Biz Storytelling
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Content Is Not King - Storytelling Is - Forbes

Content Is Not King - Storytelling Is - Forbes | Stories - an experience for your audience - | Scoop.it
Content marketing is all the rage for 2013. I think it might have been the rage in 2012, too. It is a buzzword, for sure, but it is essentially focused on how to tell a story. More so, it is about how to engage with your customer or prospect.

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Clayton Bye's curator insight, January 6, 2013 9:13 AM

Good selling has always involved story. It is what draws the prospective buyer in and helps them to see what problem(s) you are offering to solve.

Rick Grant's curator insight, January 6, 2013 8:17 PM

Well, yeah, content is what you pay to get into the game, but its the stories that make it work for you.

Karen Dietz's comment, January 7, 2013 4:54 PM
Thank you Rick, Clayton and Marty for your comments! It takes work to bring stories into online content and any kind of selling activity but the rewards are immense. And of course, we get better at it over time. Happy storytelling!
Rescooped by Hans Heesterbeek from Just Story It! Biz Storytelling
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How to Help Your Customers Help You by Sharing Their Stories

How to Help Your Customers Help You by Sharing Their Stories | Stories - an experience for your audience - | Scoop.it
In this example, a single customer interview netted more than 38 pieces of content. And here are the essentials on how to get your customers to help you.

 

Love this very clear how-to article for gathering customer stories. The author provides very clear steps on how to get this done. Yeah!

 

Her best piece of advice is to not do the interviews yourself -- find someone else who is a good listener, maybe even someone outside your company. Excellent tip. Asking customers for their stories is sometimes hard to do. Maybe the story the business wants to hear is not the story your customer wants to tell -- and I don't mean that customers want to complain. I just mean that businesses need to be open to all kinds of stories a customer may want to share. Sometimes it is a lot easier for a neutral party to gather these stories for you.

 

My only other comment is that the author focuses on case studies. But case studies are not the only kind of customer narrative to write. Case studies are not the only effective kind of customer story to share. Better to just collect the stories and then determine what form to use.

 

It is fabulous that the author shares how a single story can parley into 38 pieces of content. That is a content creator's dream come true! 

 

Read the article for the author's process, great tips, and a free downloadable book. 

 

Thanks Giuseppe Mauriello @pinomauriello for suggesting this article to me!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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Victoria Morgia Jamolod-Umbo's comment, September 28, 2012 6:59 AM
A very inspiring story. Hopefully, this will serve as an educational inspiration to many people....
Karen Dietz's comment, September 28, 2012 9:56 AM
I hope so too Victoria. So glad you liked the article. Have a happy day!
Rescooped by Hans Heesterbeek from Just Story It! Biz Storytelling
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Five Ways to Make Your Content Stick

Five Ways to Make Your Content Stick | Stories - an experience for your audience - | Scoop.it
Creating compelling content is a theme running through the PRSA 2011 International Conference this year.

 

I like this quick article with its 5 bullet points.  4 out of the 5 are all about storytelling and is a quick checklist for developing content that is meaningful and memorable.  There are links to videos to illustrate the author's points, making this article even more valuable.  Enjoy!


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Tom George's comment, October 25, 2011 9:46 PM
Thanks for sharing this today, I put it on http://www.internetbillboards.net hope to get more great curation to share.
Karen Dietz's comment, October 26, 2011 10:06 AM
Thank you Internet Billboards for the sharing! And thank you Hans for the rescoop!
Karen Dietz's comment, October 26, 2011 10:09 AM
Thank you Hans for rescooping the article! Have a great day.