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Stories - an experience for your audience -
- Everyone - every company, organization has a story. Tell it, we all can learn and benefit from your story but be authentic, real
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Rescooped by Hans Heesterbeek from Transmedia: Storytelling for the Digital Age
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Old Spice Is Back With Another Set Of Viral Things — This Time, It’s Prank Websites

Old Spice Is Back With Another Set Of Viral Things — This Time, It’s Prank Websites | Stories - an experience for your audience - | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, January 23, 8:49 PM


Greg Kumparak:  "After a short break, Old Spice — otherwise known as “that company that makes really, really good ads and, I don’t know, deodorant or something” — is back with another web campaign that proves their ad team is one of very few that can repeatedly and intentionally make things that go viral" ...

Vivalist's curator insight, January 24, 2:21 AM

Old Spice strikes again. "we all make mistakes... no... we don't"

That's about right. They nailit once agin.

Rescooped by Hans Heesterbeek from Transmedia: Storytelling for the Digital Age
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How Social Media and Viral Marketing are Saving the Film Industry [INFOGRAPHIC]

How Social Media and Viral Marketing are Saving the Film Industry [INFOGRAPHIC] | Stories - an experience for your audience - | Scoop.it

Anita Li:  "An infographic reveals how the film industry is using social media and viral marketing to compensate for declining ticket sales."


Via The Digital Rocking Chair
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Jeni Mawter's curator insight, December 20, 2012 6:38 PM

Awesome infographic to show how the declining film industry is fighting back!

Dolly Bhasin 's curator insight, December 23, 2012 8:23 PM

Gr8 Infographics on how Documentary films are using Technology

Maree Lockie's curator insight, October 8, 2013 4:49 PM

Interesting short infographic illustrating how Hollywood is compensating for declining ticket sales (because of the rise of online piracy) through the use of social media and viral marketing. Gives some nice examples of how movies are using social media to generate interest, demand screenings in their local areas and increase engagement. Our own Air NZ's Hobbit safety video even gets a mention!

Rescooped by Hans Heesterbeek from Just Story It Biz Storytelling
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Social Sharing, How to Inspire Fans to Share Your Stories

Social Sharing, How to Inspire Fans to Share Your Stories | Stories - an experience for your audience - | Scoop.it
Social Media Marketing Podcast 59, in this episode Simon Mainwaring shares the importance of tapping into the power of your fans to share your story.

Via Karen Dietz
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Karen Dietz's curator insight, November 20, 2013 10:59 AM

It must be the day for podcasts! Here another great one focused on what you need to do to have the business stories you are telling be widely shared.


What I love about the podcast by social media author Simon Mainwaring is he specifically tells you how to re-orient/reposition yourself so your stories get shared. He also chats about the kinds of stories you need to be telling, and the role of employees in getting your stories shared.


This episode is chock full of good stuff and examples. Story on!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

malek's curator insight, November 20, 2013 1:12 PM

Going for the jackpot: fans deal your story..very clever

Scooped by Hans Heesterbeek
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Cain Campaign Says Video Is Authentic

Cain Campaign Says Video Is Authentic | Stories - an experience for your audience - | Scoop.it
Has the first viral video of the campaign season come from the Herman Cain camp? (Herman Cain campaign ad: normal, normal, normal followed by a big "whoah, WTF?!?
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