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Greg Kumparak: "After a short break, Old Spice — otherwise known as “that company that makes really, really good ads and, I don’t know, deodorant or something” — is back with another web campaign that proves their ad team is one of very few that can repeatedly and intentionally make things that go viral" ...
Old Spice strikes again. "we all make mistakes... no... we don't"
That's about right. They nailit once agin.
Anita Li: "An infographic reveals how the film industry is using social media and viral marketing to compensate for declining ticket sales."
Awesome infographic to show how the declining film industry is fighting back!
Gr8 Infographics on how Documentary films are using Technology
Interesting short infographic illustrating how Hollywood is compensating for declining ticket sales (because of the rise of online piracy) through the use of social media and viral marketing. Gives some nice examples of how movies are using social media to generate interest, demand screenings in their local areas and increase engagement. Our own Air NZ's Hobbit safety video even gets a mention!
Social Media Marketing Podcast 59, in this episode Simon Mainwaring shares the importance of tapping into the power of your fans to share your story.
It must be the day for podcasts! Here another great one focused on what you need to do to have the business stories you are telling be widely shared.
What I love about the podcast by social media author Simon Mainwaring is he specifically tells you how to re-orient/reposition yourself so your stories get shared. He also chats about the kinds of stories you need to be telling, and the role of employees in getting your stories shared.
This episode is chock full of good stuff and examples. Story on!
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
Going for the jackpot: fans deal your story..very clever
Has the first viral video of the campaign season come from the Herman Cain camp? (Herman Cain campaign ad: normal, normal, normal followed by a big "whoah, WTF?!?