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Stories - an experience for your audience -
- Everyone - every company, organization has a story. Tell it, we all can learn and benefit from your story but be authentic, real
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INFOGRAPHIC: The Science of Storytelling

INFOGRAPHIC: The Science of Storytelling | Stories - an experience for your audience - | Scoop.it
Brand storytelling is big - and getting bigger. As we're all geeky about the content, stories and ideas that brands publish we thought we'd take a look at the

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Nacho Vega's curator insight, July 3, 5:37 PM

Keep it short!

Edgar Mata's curator insight, July 5, 1:37 PM

Cuenta cuentos

Miguel A. de Jesus's curator insight, July 6, 12:16 AM

Great Infographic about the affects of Storytelling on the Brain .

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How B2B Brand Storytelling Can Benefit Your Business | Inbound & Content Marketing Hub

How B2B Brand Storytelling Can Benefit Your Business | Inbound & Content Marketing Hub | Stories - an experience for your audience - | Scoop.it
Learn the beneficial approaches on how to produce and maintain awesome B2B brand storytelling.

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Rescooped by Hans Heesterbeek from Digital Storytelling
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17 Storytelling Tips for Startups from Founder Institute Mentor Tyler Crowley

17 Storytelling Tips for Startups from Founder Institute Mentor Tyler Crowley | Stories - an experience for your audience - | Scoop.it
The following post is a guest post by Alexis Niki, a Paris-based founder & CEO of StoryNova, which provides concept and story strategy and development

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Tell your story with Parade, using your own photos

Tell your story with Parade, using your own photos | Stories - an experience for your audience - | Scoop.it
Visit www.myparade.com to create your own free scrolling album to share with your friends.

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José Carlos's curator insight, April 27, 5:11 AM

Using your own photos, its free and easy to share

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The Remarkable Power Of Visual Metaphors To Make Us More Creative

Figurative images, such as an illuminated or a blown bulb, can improve our insights--but they can also dim them.

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Why Marvel's 14-Year Movie Plan Should Cause Concern For Warner Bros. [#Transmedia]

Why Marvel's 14-Year Movie Plan Should Cause Concern For Warner Bros. [#Transmedia] | Stories - an experience for your audience - | Scoop.it

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The Digital Rocking Chair's curator insight, April 16, 3:43 PM


Jeff Gomez:  "More than another action-packed superhero romp, “Winter Soldier” serves as a primer in successfully structuring and steering a sprawling franchise, and stands as a warning to rival Warner Bros. and its DC superheroes that old school one-off tent pole development is becoming a thing of the past."

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5 Steps To Successful Storytelling

5 Steps To Successful Storytelling | Stories - an experience for your audience - | Scoop.it
Storytelling is an art that takes planning, research, and skill; the best storytellers make decisions along the way that drive their stories forward, engage their audience, and impart information

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A New Geo-Tagged Storytelling Site Might Be The Ultimate Travel Tool

A New Geo-Tagged Storytelling Site Might Be The Ultimate Travel Tool | Stories - an experience for your audience - | Scoop.it

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The Digital Rocking Chair's curator insight, April 1, 4:46 AM


Alissa Walker:  'I also like the simple way Hi talks about itself on its homepage: "A community of writers, journalists, journalers, illustrators, photographers, travelers, poets, and musicians exploring the world, and sharing those explorations through images and text."'

IBooks Author's curator insight, April 1, 10:45 AM

So is there an approach here to add to your next book?

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Storytelling – The New Age Digital Marketing Tool

Storytelling – The New Age Digital Marketing Tool | Stories - an experience for your audience - | Scoop.it
This blog post from Activ Eight Dimensions (AED) talks about storytelling and why it is a very important tool in Digital Marketing.

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15 Storytelling Techniques for Writing a Better Brand Story | Inbound & Content Marketing Hub

15 Storytelling Techniques for Writing a Better Brand Story | Inbound & Content Marketing Hub | Stories - an experience for your audience - | Scoop.it
Create a powerful brand story that grabs prospects’ attention like a great movie with these 15 brand storytelling techniques.

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Marta Torán's curator insight, April 3, 2:02 PM

Contar historias siempre ha sido la mejor manera de comunicar

MONICA LOPEZ SIEBEN's curator insight, April 4, 2:11 AM

Utiliza el storytelling para presentar tu empresa. Crea una apasionante historia que atrape el interés de los clientes como si de una película se tratara.

Nacho Vega's curator insight, April 5, 3:49 PM

"Marketing is no longer about the stuff you make,
but about the stories you tell" #SethGodin

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Visual Storytelling, How to Use Visuals, Videos and Social Media

Visual Storytelling, How to Use Visuals, Videos and Social Media | Stories - an experience for your audience - | Scoop.it
Social Media Marketing Podcast 83, in this episode Ekaterina Walter shares why visual storytelling is important for your business and how to get started.

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Sri's curator insight, March 10, 4:06 PM

One important skill entrepreneurs require is to communicate well with customers, business partners and funders. Blogs and social media are fast becoming key to such engagement. 

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Brand Storytelling Part 3: Different Stories For Different Purposes - Video Maker Tips

Brand Storytelling Part 3: Different Stories For Different Purposes - Video Maker Tips | Stories - an experience for your audience - | Scoop.it
In our last post, we discussed identifying your company’s key brand values as a starting point for developing your story. What, besides profit, does your business care about and why? Expressing these values is an important part of building trust and loyalty with your customer base.

But how do you express them? How have successful companies wrapped these values in a story that made them accessible and engaging to their customer bases? We’ve identified three recurring story types used by effective brand storytellers.

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Here's the Wonderful Storytellers Ad by Google That Makes Us Smile

Here's the Wonderful Storytellers Ad by Google That Makes Us Smile | Stories - an experience for your audience - | Scoop.it

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The Digital Rocking Chair's curator insight, March 3, 2:59 AM


Alex Billington:  '"We all love stories. We're born for them," says filmmaker Andrew Stanton (of Finding Nemo, Toy Story, Wall-E, John Carter) in this video that celebrates everyone who's ever had an idea, picked up a camera, or searched for a way to bring their story to life.'

Dr. Pamela Rutledge's curator insight, March 3, 11:20 AM

Google's wonderful Storytellers Ad celebrates more than storytellers.  It celebrates the fact that previously specialized knowledge is available to everyone, liberating not just creativity but the belief that we can all tell our stories and people will listen.  The ad uses the narrative from Andrew Stanton's TEDTalk on storytelling, few people explain the fundamental nature of humans as storytellers better.

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Storytelling is everywhere. From Images to Art: Storytelling in Wedding Photography

Storytelling is everywhere. From Images to Art: Storytelling in Wedding Photography | Stories - an experience for your audience - | Scoop.it

What techniques turn a single wedding photograph into a powerful, multi-dimensional storytelling tool? In this captivating course, professional wedding photographer Jim Garner will teach you how to transform your photography business by thinking like an artist.

Jim will share hard-won industry secrets — learned from decades at the helm of one of the nation’s leading wedding photography studios — guiding you through the creative journey from picture-taker to storytelling. You’ll explore tools and strategies that will make your workflow more streamlined and your studio more profitable. During live action photo shoots, you will watch Jim’s “story shooting” philosophy in action — as he demonstrates how posing, shooting, and lighting contribute to the strength of the visual story.

By the end of this course, you have a full grasp of the art of storytelling and be able to apply this new way of thinking to every aspect of your business.


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Digital Storytelling for Social Impact

"Few could argue that stortelling is a powerful tool to inspire action and change, and to influence thought leaders and decision makers. The shape and delivery of stories has also shifted dramatically in the digital era. Long-form narrative and conventionalism journalism now share a stage with messages 140 characters or images that disappear in seconds after they are opened. There have never been more ways to reach audiences, but it's also never been more difficult to really reach them."


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Barbara Ganley's curator insight, May 7, 9:03 AM

Nice, succinct overview

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Thinking beyond screens

Thinking beyond screens | Stories - an experience for your audience - | Scoop.it

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The Digital Rocking Chair's curator insight, April 27, 2:20 PM


Simon Staffans:  "When Latitude released their ”Future of Storytelling II” research report last year, some things stood out as pretty exceptional to me. One of them was that of all the people they’d talked to – mostly tech-savvy persons in Brazil, the US and the UK – a total of 94% said they wanted storytellers to actively move their narratives into the real world as well. I.e., the screen is no longer enough; stories should touch you physically as well, be a part of the world around you."

Joyce Valenza's curator insight, April 28, 7:39 AM

Excited about moving storytelling beyond the screen!

Karen B Wehner's curator insight, April 29, 2:21 PM
Interesting new frontier evolving at the real-world edges of transmedia storytelling. The Digital Rocking Chair's insight:

 

Simon Staffans:  "When Latitude released their ”Future of Storytelling II” research report last year, some things stood out as pretty exceptional to me. One of them was that of all the people they’d talked to – mostly tech-savvy persons in Brazil, the US and the UK – a total of 94% said they wanted storytellers to actively move their narratives into the real world as well. I.e., the screen is no longer enough; stories should touch you physically as well, be a part of the world around you."

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Tribeca Film Festival: Filmmaker and Futurist Jason Silva On How Humans Are Hardwired for Story and Cinema

Tribeca Film Festival: Filmmaker and Futurist Jason Silva On How Humans Are Hardwired for Story and Cinema | Stories - an experience for your audience - | Scoop.it

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The Digital Rocking Chair's curator insight, April 22, 1:02 AM


Paula Bernstein:  "As part of Tribeca Film Festival's "Future of Film" series, on April 22nd filmmaker and futurist Jason Silva will be muse about how humans are hardwired for story and cinema" ...

Henrik Safegaard - Cloneartist's curator insight, April 22, 3:56 AM
As part of Tribeca Film Festival's "Future of Film" series, tomorrow, April 22, filmmaker and futurist Jason Silva (dubbed the "Timothy Leary of the Viral Video Age" by The Atlantic) will muse about how humans are hardwired for story and cinema. 
Roger Ellman's curator insight, April 22, 3:40 PM

Jason Silva's bubbling, boiling contagious and enthusiastic deliberations are themselves, charged with energy and inspiring stories.

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Designing around storytelling - Design + banter, 09 April 2014

Slides from my lightning talk at Design + Banter on the 9th of April 2014.

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Stefano Principato's curator insight, April 22, 12:50 PM

"If you can’t tell it, you can’t sell it. ” - Peter Guber


Mervi Rauhala's curator insight, April 22, 1:52 PM

Storytelling as a tool for great user experience design

Tarinakone's curator insight, April 23, 12:46 AM

Story based service design, using dramatic arc is a powerful tool!

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Why You Need to Become a Better Storyteller

Why You Need to Become a Better Storyteller | Stories - an experience for your audience - | Scoop.it
Compelling stories have the power to engage your customers, your employees and your investors. Here's how to improve your skills.

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Joyce Valenza's curator insight, April 18, 9:20 AM

Great tips for presentations and meetings.

 

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How to design stories worth telling | Fyrefly - Linkis.com

How to design stories worth telling | Fyrefly - Linkis.com | Stories - an experience for your audience - | Scoop.it
Everyone has a story to tell. I've never had a doubt about that. Aspired storytellers - writers, film makers, marketers, journalists, and many more of us - are constantly under the pressure to prod

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15 Storytelling Techniques for Writing a Better Brand Story | Inbound & Content Marketing Hub

15 Storytelling Techniques for Writing a Better Brand Story | Inbound & Content Marketing Hub | Stories - an experience for your audience - | Scoop.it
Create a powerful brand story that grabs prospects’ attention like a great movie with these 15 brand storytelling techniques.

Via José Carlos
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Marta Torán's curator insight, April 3, 2:02 PM

Contar historias siempre ha sido la mejor manera de comunicar

MONICA LOPEZ SIEBEN's curator insight, April 4, 2:11 AM

Utiliza el storytelling para presentar tu empresa. Crea una apasionante historia que atrape el interés de los clientes como si de una película se tratara.

Nacho Vega's curator insight, April 5, 3:49 PM

"Marketing is no longer about the stuff you make,
but about the stories you tell" #SethGodin

Rescooped by Hans Heesterbeek from Transmedia: Storytelling for the Digital Age
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A History and Future of Collaborative Storytelling

A History and Future of Collaborative Storytelling | Stories - an experience for your audience - | Scoop.it

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The Digital Rocking Chair's curator insight, March 17, 3:11 PM


Scott Walker:  "Today, collaborative storytelling exists in many forms and utilizes many kinds of creative mechanics. With the advent of the Internet and the increasing tendency for consumers to produce their own content, the ability to collaborate on a project has never been easier."

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Simon Staffans: 3 key trends for entertainment's future

Simon Staffans: 3 key trends for entertainment's future | Stories - an experience for your audience - | Scoop.it

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The Digital Rocking Chair's curator insight, March 6, 11:11 PM


Simon Staffans:  "Brand storytelling, deep knowledge of audiences and real-life interaction will all be key moving forwards"...

Nicoletta Gay's curator insight, March 7, 5:33 AM

Three areas we should take into consideration when approaching cross media projects this year:

1. Companies need stories too

2. Let’s help people scratch their own itches

3. Think beyond the screen, to real-life interaction

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Storytelling Essentials: 15 Lessons From 2013's INBOUND Bold Talks

Storytelling Essentials: 15 Lessons From 2013's INBOUND Bold Talks | Stories - an experience for your audience - | Scoop.it
See 15 lessons on business storytelling derived from 35 INBOUND Bold Talks from the 2013 INBOUND conference.

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Joyce Valenza's curator insight, March 6, 8:16 AM

Great lessons here