Stories - an expe...
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Stories - an experience for your audience -
- Everyone - every company, organization has a story. Tell it, we all can learn and benefit from your story but be authentic, real
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Rescooped by Hans Heesterbeek from Transmedia: Storytelling for the Digital Age
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'Social Fiction' Brings Characters to Life via Facebook and Twitter

'Social Fiction' Brings Characters to Life via Facebook and Twitter | Stories - an experience for your audience - | Scoop.it

Via The Digital Rocking Chair
Hans Heesterbeek's insight:

A way of telling a story and brining characters and a story to life. And the audience throught reactions can be involved in the story.  I'm gonna look at that because I'm very curious how they are gonna keep that interesting enough. I'm not reading every post and twiter of the people I'm folowing so how are they going to keep "me" the audience involved? 

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Deborah Banker's curator insight, August 28, 2013 5:30 PM

Not quite sure what to think about this one.

Lisa Belfield's curator insight, August 28, 2013 11:45 PM

Great idea for classroom novel study!

Rescooped by Hans Heesterbeek from Transmedia: Storytelling for the Digital Age
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How Social Media and Viral Marketing are Saving the Film Industry [INFOGRAPHIC]

How Social Media and Viral Marketing are Saving the Film Industry [INFOGRAPHIC] | Stories - an experience for your audience - | Scoop.it

Anita Li:  "An infographic reveals how the film industry is using social media and viral marketing to compensate for declining ticket sales."


Via The Digital Rocking Chair
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Jeni Mawter's curator insight, December 20, 2012 9:38 PM

Awesome infographic to show how the declining film industry is fighting back!

Dolly Bhasin 's curator insight, December 23, 2012 11:23 PM

Gr8 Infographics on how Documentary films are using Technology

Maree Lockie's curator insight, October 8, 2013 7:49 PM

Interesting short infographic illustrating how Hollywood is compensating for declining ticket sales (because of the rise of online piracy) through the use of social media and viral marketing. Gives some nice examples of how movies are using social media to generate interest, demand screenings in their local areas and increase engagement. Our own Air NZ's Hobbit safety video even gets a mention!

Rescooped by Hans Heesterbeek from Transmedia: Storytelling for the Digital Age
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The Connector: Meet The Woman Behind HBO’s Social Scene

The Connector: Meet The Woman Behind HBO’s Social Scene | Stories - an experience for your audience - | Scoop.it

Christine Champagne:  "HBO’s head of social media marketing, Sabrina Caluori, talks about the evolution of HBO Connect and social TV."


Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, December 26, 2012 11:20 PM

A look at HBO's strategy for brand extensions and audience engagement in the social media space.