Stories - an expe...
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Stories - an experience for your audience -
- Everyone - every company, organization has a story. Tell it, we all can learn and benefit from your story but be authentic, real
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Rescooped by Hans Heesterbeek from Transmedia: Storytelling for the Digital Age
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Chasing Ice—And Audience Action: How Top Docs Galvanize Causes Online

Chasing Ice—And Audience Action: How Top Docs Galvanize Causes Online | Stories - an experience for your audience - | Scoop.it

Hugh Hart: "The makers of docs in contention for Oscar nominations talk about activating audiences after they leave the theater."


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The Digital Rocking Chair's curator insight, January 4, 2013 11:23 PM

How to convert an audience from observer to advocate for your cause.

Rescooped by Hans Heesterbeek from Transmedia: Storytelling for the Digital Age
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Wizards and the CDC: Collaborative [Transmedia] Storytelling Towards Change

Wizards and the CDC: Collaborative [Transmedia] Storytelling Towards Change | Stories - an experience for your audience - | Scoop.it

Nedra Kline Weinreich: "As I've been involved in several transmedia projects - both on the inside and as a participant from the outside - I've been struck by how emotionally invested people can get in the story and with the characters" ...


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Rescooped by Hans Heesterbeek from Transmedia: Storytelling for the Digital Age
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How MTV is using youth and digital media to create change

How MTV is using youth and digital media to create change | Stories - an experience for your audience - | Scoop.it
Why did MTV, the pop culture television icon and Angry Birds, the predominant, casual gaming juggernaut, partner up? But more specifically, why did they partner up to combat a major social issue like cyberbullying?

 

DRC:  Turns out MTV take their commitment to their audience very seriously ...


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Rescooped by Hans Heesterbeek from Transmedia: Storytelling for the Digital Age
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Initiative Vermisste Kinder [Missing Children's Initiative] or Transmedia at its finest.

Initiative Vermisste Kinder [Missing Children's Initiative] or Transmedia at its finest. | Stories - an experience for your audience - | Scoop.it

Ntabo0: "Using several media channel to tell their story (across several platforms, complementing each other), they were able to engage and convert people into brand evangelist (active seekers in this case) and exponentially increase the search radius. This campaign is simply brilliant."


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Rescooped by Hans Heesterbeek from Transmedia: Storytelling for the Digital Age
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Critical Thought TV: Interviews on Transmedia Activism

Critical Thought TV: Interviews on Transmedia Activism | Stories - an experience for your audience - | Scoop.it

Lina Srivastava: "I was honored to be invited to speak with Stuart Dambrot of Critical Thought TV around the possibilities of narrative design for social impact."


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