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Publishers still can’t quite work out what to do with the transmedia form, but they are trying. Some pioneers are slowly building a secret world of new literature.
Whilst some of the examples listed in this article are transmedia stories, it's really an article about "new media writing." Having said that, it's still well worth reading. There's also a survey: Have You Ever Bought and Read a Transmedia Book?
Tags: Storytelling, Publishing, New Media, Transmedia