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Rescooped by Hans Heesterbeek from TV Everywhere
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Four Weird Things the Internet Is Doing to Our Understanding of Television

Four Weird Things the Internet Is Doing to Our Understanding of Television | Stories - an experience for your audience - | Scoop.it

...When it comes to delivering audio-visual content to a wide audience, the Internet has lowered the barriers to entry so far that anyone with even the dinkiest camera can become a major broadcaster. The television industry may face a crisis of overhead when a large number of scrappy upstarts deliver comparable value with almost no fixed costs. Also, there are some aspects of the television business that the Internet simply does better, specifically when it comes to reaching an audience.  So there is the scent of blood in the water, and out of the resulting frenzy a few lessons have appeared. Here are four of them.  

- There doesn’t have to be a difference between a “channel” and a “show.”...
- Programming can now be delivered to your television set through a remote control...

- Marketing and distribution are often the same thing...

- Television is no longer that different from publishing...


Via Peter Rosenberg
more...
No comment yet.
Rescooped by Hans Heesterbeek from TV Everywhere
Scoop.it!

Four Weird Things the Internet Is Doing to Our Understanding of Television

Four Weird Things the Internet Is Doing to Our Understanding of Television | Stories - an experience for your audience - | Scoop.it

...When it comes to delivering audio-visual content to a wide audience, the Internet has lowered the barriers to entry so far that anyone with even the dinkiest camera can become a major broadcaster. The television industry may face a crisis of overhead when a large number of scrappy upstarts deliver comparable value with almost no fixed costs. Also, there are some aspects of the television business that the Internet simply does better, specifically when it comes to reaching an audience.  So there is the scent of blood in the water, and out of the resulting frenzy a few lessons have appeared. Here are four of them.  

- There doesn’t have to be a difference between a “channel” and a “show.”...
- Programming can now be delivered to your television set through a remote control...

- Marketing and distribution are often the same thing...

- Television is no longer that different from publishing...


Via Peter Rosenberg
more...
No comment yet.