Build engaged audiences through publishing by curation.
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Hans Heesterbeek's insight:
A way of telling a story and brining characters and a story to life. And the audience throught reactions can be involved in the story. I'm gonna look at that because I'm very curious how they are gonna keep that interesting enough. I'm not reading every post and twiter of the people I'm folowing so how are they going to keep "me" the audience involved?