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Stories - an experience for your audience -
- Everyone - every company, organization has a story. Tell it, we all can learn and benefit from your story but be authentic, real
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Rescooped by Hans Heesterbeek from Transmedia: Storytelling for the Digital Age
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Infographic: Creating a transmedia project

Infographic: Creating a transmedia project | Stories - an experience for your audience - | Scoop.it

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The Digital Rocking Chair's curator insight, March 21, 12:07 AM


Kidscreen:  "Sean Patrick O'Reilly, CEO and founder of Arcana, a Vancouver-based comic book publisher and animation studio, provides a map on how to best wield the power of transmedia projects."

Rescooped by Hans Heesterbeek from Transmedia: Storytelling for the Digital Age
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How Social Media and Viral Marketing are Saving the Film Industry [INFOGRAPHIC]

How Social Media and Viral Marketing are Saving the Film Industry [INFOGRAPHIC] | Stories - an experience for your audience - | Scoop.it

Anita Li:  "An infographic reveals how the film industry is using social media and viral marketing to compensate for declining ticket sales."


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Jeni Mawter's curator insight, December 20, 2012 9:38 PM

Awesome infographic to show how the declining film industry is fighting back!

Dolly Bhasin 's curator insight, December 23, 2012 11:23 PM

Gr8 Infographics on how Documentary films are using Technology

Maree Lockie's curator insight, October 8, 2013 7:49 PM

Interesting short infographic illustrating how Hollywood is compensating for declining ticket sales (because of the rise of online piracy) through the use of social media and viral marketing. Gives some nice examples of how movies are using social media to generate interest, demand screenings in their local areas and increase engagement. Our own Air NZ's Hobbit safety video even gets a mention!

Rescooped by Hans Heesterbeek from Transmedia: Storytelling for the Digital Age
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Meteor Entertainment CEO Mark Long Explains Why HAWKEN Is Bypassing Traditional Marketing

Meteor Entertainment CEO Mark Long Explains Why HAWKEN Is Bypassing Traditional Marketing | Stories - an experience for your audience - | Scoop.it

John Gaudiosi:  "[...] one thing that stands out with the approach [Mark] Long is taking with HAWKEN is that he’s bypassing traditional marketing in favor of a transmedia approach. Long talks about this unique strategy in the exclusive interview below" ...


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Rescooped by Hans Heesterbeek from Transmedia: Storytelling for the Digital Age
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Transmedia: Introducing a Future Where We Will Live the Story (Part 1)

Transmedia: Introducing a Future Where We Will Live the Story (Part 1) | Stories - an experience for your audience - | Scoop.it

As revenue grows more elusive in the entertainment business, industry leaders are recognizing the power of transmedia (cross-platform) storytelling to captivate audiences and...


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Rescooped by Hans Heesterbeek from Transmedia: Storytelling for the Digital Age
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Nuno Bernardo: Developing your Transmedia project needn't be a mammoth task!

Nuno Bernardo: Developing your Transmedia project needn't be a mammoth task! | Stories - an experience for your audience - | Scoop.it

Nuno Bernardo:  "Don't try and build the Louvre from the outset, says beActive's Bernardo: focus on your Mona Lisa first" ...


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The Digital Rocking Chair's curator insight, March 13, 2013 1:13 AM

Some great advice ....

Luca Brigada's curator insight, March 16, 2013 2:25 PM

"[...]"I used the Mona Lisa metaphor to explain this problem when talking to one producer. It’s a fact that a big percentage of visitors of the Louvre go to the museum to see the famous Leonardo Da Vinci painting and only visit the corridors from the main entrance to the Mona Lisa room and back. But the Louvre has many other corridors and exhibition rooms that are not that popular: they are only seen by a small portion of the museum visitors.

My advice to that producer, at the time, was: focus on your Mona Lisa, the core story, characters and elements of your project, and the “corridors” that lead to that core element. Don’t try to set up the full Louvre with its dozens of rooms and corridors, especially if your resources are limited. Down the line, if you succeed with your initial approach, you will be able to add another room or another corridor. [....]"

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Growing the screen industry | The Big Idea | Te Aria Nui

Growing the screen industry | The Big Idea | Te Aria Nui | Stories - an experience for your audience - | Scoop.it
Ande Schurr interviews Melanie Langlotz, a leader in the screen industry and general manager of post house Images & Sound. She shares why a filmmaker must think like a business person, and why we must market our screen industry together.
Hans Heesterbeek's insight:

Filmmakers are artists and there is a lot of self doubt but also big entrepeneurs have self doubt. It you don't try you don't know what you can achive. Think like a business and that's not easy for an artist. May join with a partner who knows how to do business other suggestions 

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Rescooped by Hans Heesterbeek from Transmedia: Storytelling for the Digital Age
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The Business of Storytelling

The Business of Storytelling | Stories - an experience for your audience - | Scoop.it

Gunther Sonnenfeld:  "With global economic parity looming, companies can no longer rely on themselves for the answers. They must co-create new value systems with their customers and other businesses not only to survive, but to grow. And stories – or the act of curating them – can provide amazing new opportunities for growth."


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