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Stories - an experience for your audience -
- Everyone - every company, organization has a story. Tell it, we all can learn and benefit from your story but be authentic, real
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Here's the Wonderful Storytellers Ad by Google That Makes Us Smile

Here's the Wonderful Storytellers Ad by Google That Makes Us Smile | Stories - an experience for your audience - | Scoop.it

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The Digital Rocking Chair's curator insight, March 3, 2:59 AM


Alex Billington:  '"We all love stories. We're born for them," says filmmaker Andrew Stanton (of Finding Nemo, Toy Story, Wall-E, John Carter) in this video that celebrates everyone who's ever had an idea, picked up a camera, or searched for a way to bring their story to life.'

Dr. Pamela Rutledge's curator insight, March 3, 11:20 AM

Google's wonderful Storytellers Ad celebrates more than storytellers.  It celebrates the fact that previously specialized knowledge is available to everyone, liberating not just creativity but the belief that we can all tell our stories and people will listen.  The ad uses the narrative from Andrew Stanton's TEDTalk on storytelling, few people explain the fundamental nature of humans as storytellers better.

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7 Basic Types of Biz Stories: Which Ones Are You Telling?

7 Basic Types of Biz Stories: Which Ones Are You Telling? | Stories - an experience for your audience - | Scoop.it
You think you're being all clever and original with your brand storytelling. In fact, you're not.

Via Neil Gains, Insight Narrator, Karen Dietz
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Karen Dietz's curator insight, November 6, 2013 12:19 PM

Do you business stories fall into any of these story types? These are ads for companies so you may have stories that don't match the list here. And that is OK!! But maybe you do. It could be fun to see :)


Many thanks to Caroline Florence and her curation Insight Storytelling http://www.scoop.it/t/insight-storytelling for finding and sharing this!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it 

Carol Sanford's curator insight, November 8, 2013 6:22 PM

This reminds me a lot of The Hero's Journey where you can find yourself in different places at different times. And very useful for imaging.

Rescooped by Hans Heesterbeek from Just Story It Biz Storytelling
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Storytelling vs Storydoing - the stupidest hype ever.

Storytelling vs Storydoing - the stupidest hype ever. | Stories - an experience for your audience - | Scoop.it
Rage, Rant & Rave. I am pissed off and I've had enough. Here is why. There is this big hoopla now around storytelling versus storydoing. Oh my God. As if Aristotle in 500 BC - yes 2600 years ag...

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Hans Heesterbeek's insight:

I love this blog. I would call it authenticity. I agree most stories are made up, make believe and even worse the companies believe these stories themselves. I agree fully that's not story telling that is Adevertising. 

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Karen Dietz's curator insight, July 28, 2013 10:18 PM

A few articles ago I curated the piece on the research between storytelling and storydoing companies. http://www.scoop.it/t/just-story-it?q=storydoers 

As I said in my review, I applaud the endeavor to quantify storytelling, and the results shown are promising. But some of the assumptions are troubling and I end up having more questions than applause. Some of the comments in the discussion thread in the online article by Ty Montague are interesting too. Some make valid points. Some raise my eyebrows.


In any event, my friend and business story colleague Ashraf Ramzey in the Netherlands chimes in with his opinion in his recent blog post. He is hot under the collar like I get sometimes :) Ashraf is brilliant, knows his stuff, is well trained in storytelling, and he isn't just blowing smoke.


For Ashraf, the research is just another expression of the hype around storytelling these days. And he puts in a better context some of the thinking these days about business storytelling and marketing/branding. 


Many thanks Ashraf for weighing in. And I hope my readers are getting the sense that there are many sides to business storytelling. The clearer we are about the approaches, methodologies, terms, etc. that we are using, the better of we will be.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Karen Dietz's comment, July 30, 2013 10:10 PM
Glad it struck a chord Hans! Yes, it's not storytelling but advertising.
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Initiative Vermisste Kinder [Missing Children's Initiative] or Transmedia at its finest.

Initiative Vermisste Kinder [Missing Children's Initiative] or Transmedia at its finest. | Stories - an experience for your audience - | Scoop.it

Ntabo0: "Using several media channel to tell their story (across several platforms, complementing each other), they were able to engage and convert people into brand evangelist (active seekers in this case) and exponentially increase the search radius. This campaign is simply brilliant."


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Are These 4 Companies Creating Great Stories Or Just Entertaining Advertisements?

Are These 4 Companies Creating Great Stories Or Just Entertaining Advertisements? | Stories - an experience for your audience - | Scoop.it
Video History is repeating itself. Last week, branded content took huge steps to demonstrate that brands will own the future of web media and entertainment consumption.  Coca-Cola, Google, Prada, and Volvo released extremely compelling...

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Jose Nevarez's comment, November 22, 2013 10:02 AM
I agree with you Karen, the Google Story is very emotional and the product/service is blended in a natural way, not forced.
Jose Nevarez's comment, November 22, 2013 10:02 AM
Thanks for sharing.
Karen Dietz's comment, November 22, 2013 11:55 AM
Yes, I liked the Google story the best. And it is easy for other companies to see how they might do something similar for their products/services. Glad you like the article Jose.
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The Science Behind Why Great Stories Spread

The Science Behind Why Great Stories Spread | Stories - an experience for your audience - | Scoop.it
In the second of a two-part series Jonathan Gottschall discusses the unique power stories have to change minds and the key to their effectiveness.

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Linda Alexander's curator insight, October 21, 2013 8:13 PM

This is important data for teachers to understand in terms of embedded learning and understanding.  

John Michel's curator insight, October 22, 2013 5:36 AM

 When we enter into a story, we enter into an altered mental state--a state of high suggestibility.

Charlie Dare's curator insight, October 22, 2013 7:55 PM

Many songs in particular Country or blues ballards tell a story often of love lost like "Me and Bobby Magee "..."

And so the discussion continues. Jonathan Gottschall writes his second blog post in his series about why/how storytelling works so well for businesses (and in general).

 

He does a good job in laying that foundation.

 

I have two thoughts for readers as they check out this post:

 

1. Gottschalk talks about story structure. Of course you have to know story structures to craft a good story. But structure alone won't make you successful IMHO. There's a whole lot more going on in telling a compelling story and structure is only one piece. Ask any creative writer! There are many different formulas. Most biz folks in the US are completely unaware that different groups/cultures have different story structures than what we see broadcasted on the Internet. Which in a global marketplace has huge significance! I'm not anti-story structure -- I just want us to understand its role better.

 

2. Stories and manipulation. Yes we are being influenced by stories -- and have always been. Yes we are being manipulated all the time. Yes, at some level we know this. No, access to information via the Internet and social media does not innoculate against this. Which is one reason why consumers are getting much more savvy about purchasing from companies who are socially and environmentally conscious.

 

Gottschalk focuses mostly on ads in this post. Ads are only one type of business storytelling however. He asks questions at the end, "Is storytelling really locked into a master formula?" No. 

 

Another question he asks is, "Hasn't the digital revolution paved the way for a new kind of storytelling?" and "Is it time for story 2.0?" LOL -- both remain to be seen and I look forward to the next post!

 

This review was written by Karen Dietz for the Just Story It curation on business storytelling"

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Why most marketing content rarely connects with an audience -- there's no story!

Why most marketing content rarely connects with an audience -- there's no story! | Stories - an experience for your audience - | Scoop.it

"Aren't marketing platforms today oversold in what they can do on the business side of things? Are organizations even aware that their message has lost all connection with their audience? Hey, some even seem to excel at finding ways to render their content marketing completely pointless!"

 

Here's an article by my colleague Raf Stevens who really drives the point home about how most advertising is anything but a story -- yet stories are what customers want. I love the research he shares and charts included. They really help make his point.

 

Scroll down below the fold when you click through so you can skip the promo for an upcoming workshop. Look for the 'Look Who's Talking" photo.

 

And I also like the tips and examples Raf gives us for how to actually get our heads away from traditional advertising and into the narrative space.

 

And then I reflected on another article I just discarded that mentioned Burberry's The Art of the Trench storytelling project: http://artofthetrench.com/  I checked it out and hah! It's anything but storytelling. Just a collection of photographs from customers wearing trenchcoats set to some music: 

 

But then I realized that if businesses can't figure out how to craft and share meaningful stories (and don't even know/care what a story really is), then customers might not know what to share either! Which means businesses need to get really smart about how to evoke stories -- because people will tell you lots of stories (yes, stories -- not opinions. thoughts, or observations) when you know how to properly evoke them.

 

OK, I went off on a tangent there because Raf barely mentions evoking stories. For help with story evoking, search this article collection under 'storycapture'.

 

To get back to Raf and his article -- go read it. It has lots of great info and is a good kick-in-the-pants reminder to build narrative into all of your marketing work.

 

Link to original article: http://us5.campaign-archive1.com/?u=630ffc3b05a1a80b71c170805&id=5705e9c6f3&e=79985a9819 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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Defiance – A Transmedia opportunity that gives a new lease of life to in-game advertising

Defiance – A Transmedia opportunity that gives a new lease of life to in-game advertising | Stories - an experience for your audience - | Scoop.it

Dan Plant (electricginger): "What is really exciting is that this is a truly transmedia project where the layers of the narrative are built up not only between multiple media channels, but where people can engage in different ways with the plot and actually have an effect on how it evolves."


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