Isn’t storytelling an overhyped branding word? Actually, no. Storytelling can be a very important branding tool, if you know how to use it to your advantage. Storytelling is not an overhyped branding word, but a means of focusing your communication around a central theme and creating consistent brand messages. Furthermore, narrative has been argued to be a very natural occurrence in the human brain, as a natural way of making sense of the world and our experiences, and storing and understanding memories. Things are easier to understand in story form, which makes storytelling a useful tool to explain complicated business concepts/ideas, brand values, etc to your stakeholders. Via Kathy Hansen 
daily edventures | “Play is at the heart of learning” – USA... 
And, last Saturday morning, before I got up and on with my day, I watched his short film entitled ‘Guthrie Beach Raft’ and it got me thinking about the power of storytelling in marketing.
Yes, successful marketing is all about emotions -- not facts.
There are two videos to view here that make the author's point. The first video is OK -- for whatever reason it didn't really grab me.
But the second video about Google Chrome is a hit! That's because it tells a very engaging story about how someone uses Google's integrated suite of tools. It's brilliant.
Enjoy both of these -- and take these lessons to heart. When creating your content, decide which emotions you want to evoke in your audience and then craft your material to evoke those.
As the author says, "Sometimes, facts and figures are great, but if you’re really looking to create loyalty and build a relationship with your audience then creating an emotional bond is the way forward." Via Karen Dietz Presented at the FMX 2012 conference.... 
Transmedia storytelling and marketing are hot topics for entertainment brands, independent content producers, and product and service brands. As companies explore how to reach through the maelstrom of digital channels and social media to connect with their audiences, they recognize their stories must cross platforms. 
Game Trailers Bring the Game to Your Audience The video game industry is expected to reach $82 billion in sales by 2015. To take a piece of the billion-dollar pie, your video game needs to get users interested and excited. How do you do that? Gamers are visual people, so a great way to get them excited about your game is a video game trailer. 
In order to tell the story of Star Wars, George Lucas had to create a new technology company that was powerful enough to tell that story. The same thing has to happen in digital news publishing.
That’s the conclusion of Jim Bankoff, CEO and Chairman of Vox Media, whose sites The Verge and SB Nation have shaken up the world of tech and sports journalism.
“Story telling digitally is a native art just like broadcasting,” says Bankoff, who argues that publishers must build themselves in response to the shape of the web and its audiences. Via Gregg Morris 
The most successful shows tended to offer strong social media hubs for the program at a network site or show-specific hubs, along with extensive Facebook FB 0.31% pages and Twitter engagement. “Glee’s” characters each have their own Twitter feeds, for instance. For advertisers who are chasing these users, it’s important to set up national media campaigns that take into account online video, as well as anything “that extends a brand beyond the television viewing occasion.” “A big part of the negotiation now,” said Kahn, “is about how do we extend television campaigns so that they live in social media and online video? That’s something [ad agencies and programmers] are trying to figure out together.” Via ABC Multiplatform 
The team at Story Worldwide has developed a very useful and scientific approach to categorizing and developing brand stories. It’s called the Storytelling Matrix and they describe it best in the video below.
As you watch the video and listen to the examples, think about where your specific brand stories may fall — and begin to look for gaps. For example, your customer success stories or case studies may be more linear — that is, you don’t offer a way for the reader to interact. That’s fine, it’s difficult to interact with a piece of collateral that you pick up at a trade show! But, what could you do to make it more interactive? What about offering a webinar or a video of the case study that your audience could then participate in or share with others? Via Gregg Morris ![8 Tips for nonprofit [& for profit biz] storytelling | Stories - an experience for your audience - | Scoop.it](http://img.scoop.it/AOKyPrlFa07w8YQAUVpCMjl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
What’s your story? Finding and telling an organization’s most compelling stories is always my first step in the consulting process.
Here are 8 great storytelling tips for any nonprofit or for profit business. It's all about how to find your stories.
There are plenty of articles on how to tell a really engaging story that moves people to action. But where do you get those stories from?
Follow these tips and you will soon have a wealth of stories to choose from! I particularly like tip #6 -- Listen. Yes! So often this is left out of the equation. We are so busy thinking about the questions to ask and how to respond that we forget that the magic in evoking stories is simply to listen delightedly -- not critically.
And then tip #8 -- don't polish your stories too much. Well, keep them authentic but do clean them up a bit. There is no excuse not to have a well-crafted story. Not everyone on video is a good storyteller. And turning a recorded story into a well-written story takes crafting. My advice? Craft an awesome story while keeping it authentic --you want the person telling the story to be shown in the best light possible! Via Karen Dietz 
For those of you who have been following Guidestones: an Interactive Thriller, you already know this is a hands on storytelling experience worth checking out. If you haven't yet, you should take the time. It's one of the most unique web series out there right now. Via Simon Staffans 
It’s time for another chapter of Complex TV to go live on MediaCommons Press—this time, the topic is Transmedia Storytelling. It builds on work I have done in recent years about how televi... Via Simon Staffans 
Inside one of the biggest social TV ad campaigns ever... The Integrated Media partnership with Unilever drives engagement in a new way and puts the power of storytelling in the audience’s hands. The campaign, which was developed internally with Barbara Blangiardi and her Creative Partnerships & Innovation team, creates a cycle where the on-air vignettes drive to the online video, and the user’s choices within the digital story impact the next installment of the on-air spot. It’s a highly compelling way to integrate a brand’s message. Via Gary Hayes |
For brands, online social networks are far from the Holy Grail of marketing. The research is clear that for brands that want to be social and generate conversation, a more powerful force is real world, face-to-face conversation.
Yes yes yes!! In all the hype about social networks, engagement, and customer loyalty it is easy to forget that in the relationship economy, relationship marketing, and for a return on relationship, face-to-face marketing rules.
Oh, just tell your stories digitally, on-line, in your social network or blog. Yes -- all of that is good. But as the author says, "Today’s consumer marketplace is highly social, but not because of particular platforms or technologies. The businesses that will be the most successful in the future are the ones that embrace a model that puts people– rather than technology – at the center of products, campaigns and market strategies."
Research shows that 90% of word-of-mouth conversations about brands take place offline and ar primarily face-to-face. Whoah!! As the author suggests, "start a story that consumers will want to talk about. What are the messages about your brand and category that make you talkworthy?"
There are many great insights in this article that I know you'll enjoy. Happy reading! Via Karen Dietz "Transmedia Stories – A Study of Producers, Consumers and Their Respective Roles in the Production Process of a Transmedia Project"
The research uploaded here is a a master thesis made by Cecilia Roos. This study is the final thesis of the master program Culture and Media Production at Malmö University. Via Simon Staffans 
18 Brilliant Bloggers Talk About Storytelling Brilliant Bloggers is a bi-weekly series here at BlogWorld where we look at the best posts from around the web all surrounding a specific topic. Every other week, we’ll feature three of the most brilliant bloggers out there, along with a huge list of more resources where you can learn about the topic 
I finally got to see Venus in Fur on Broadway. I had heard so many good things about it from people who love theater. 
Surprises are a magical thing. The problem is too many storytellers can’t help themselves and rush into them too quickly. A good surprise within a story is a great device to reinvigorate interest... Via Gregg Morris 
There are endless examples of MTV’s innovative multiplatform engagement, the most obvious being its relentless and exclusive Facebook (content from behind the scenes videos, intimate cast photos, insight into season two, social badges for sharing specific content, etc.). Other social platforms include Teen Wolf’s twitter handle @MTVteenwolf with 86,928 followers, Tumblr and more. The MTV team even invites members of the Wolf Pack Girls, the official name for the show’s female fans, to broadcast behind the scenes access and info on its official social networks. Via Gary Hayes 
Image There is no denying the impact that social media has had on the news industry. Particularly, news distribution. 
The winning formula for consumer engagement is storytelling. It sounds simple, but we only need to look back through history to see the impact that stories have had on shaping our lives: how we live them, why we live them and what it means to be human.
Narratives as powerful as the Bible, to ancient myths and Shakespeare's prose, speak to the heart, teaching us how to relate to one another and guiding us into action. Let's not forget that stories are easier on the ear than detached advertising taglines. Studies of human psychology have found that if we are told something through narrative, we are more likely to relate to the message, absorbing it further and remaining engaged from start to finish.
For a brand to appeal to consumers and replicate this empowering engagement, its content must tell a story, one that draws us in, broadens our horizons and delivers added value to our lives.
But how do brands do it?
[Image credit: Jan Stromme/Getty Images] Via Gregg Morris 
Sports and sports media compose a gigantic global business. Neither are untouched by technology. In many respects, sports are leading the way in bringing live video and information to alternate computing devices both inside and outside the home. Via Simon Staffans 
Although there are media literacy traditionalists who view technology and media literacy as frenemies, I see the two as a match made in heaven. My recent exposure to a glamorous technology fairy tale with a happy ending ("The Future of the Book") engendered high hopes for a long term romance between technology and media literacy education. Via Simon Staffans 
The context of the earth in PulzAR is this – the planet you call home is in great peril, where a bunch of colossal asteroids near the earth are spinning ever closer on a deadly collision course that will take out mankind. All attempts to divert these asteroids’ trajectory have fallen short, and you seem to be the earth’s final hope, relying on a network of explosive rockets that should break down the asteroids into far more manageable bits. Sounds a whole lot like Asteroids, don’t you think so? Save for the fact that this one comes with a modern twist. Via Gary Hayes |
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