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Facebook Answers Your Questions About The New Page Design

Facebook Answers Your Questions About The New Page Design | StoreYa's Social Commerce Tips | Scoop.it
Earlier this month, Facebook announced a new redesign for Facebook Pages. The changes began rolling out, but the company has been telling Page admins that …
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Some more changes in Facebook. What do you think about the new look?

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Take Over Google Plus With These 8 Marketing Tools

Take Over Google Plus With These 8 Marketing Tools | StoreYa's Social Commerce Tips | Scoop.it
G+ is a great place to market your business both in terms of SEO and in terms of its user base. Want to get better at using it? Check out these 8 tools!
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Show Your True Colors: How to Use Color in Marketing

Show Your True Colors: How to Use Color in Marketing | StoreYa's Social Commerce Tips | Scoop.it
Learn what colors represent, and see some practical tips for how to use color in marketing.
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Rescooped by Zack Fagan from Business in a Social Media World
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Transforming Social ROI From a Myth Into Reality

Transforming Social ROI From a Myth Into Reality | StoreYa's Social Commerce Tips | Scoop.it
Here’s a question I still get way too often: “What’s the ROI of social media?” It’s usually a B2B marketer that’s doing the asking, someone seemingly resigned to spending valuable time and resources on social media without really understanding why. Or it's a marketer that totally gets the value of investing in the company blog, Twitter profile and LinkedIn groups but still needs help convincing their “old-school” CMO or CFO that investing in socia Topic: Customer Experience.

Via Cendrine Marrouat - SocialMediaSlant.com
Zack Fagan's insight:

Well phrased article about social ROI

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Cendrine Marrouat - SocialMediaSlant.com's curator insight, April 9, 2014 10:44 PM


I don't usually share articles on ROI, but this one hits the mark on many levels. 


I like how the author tries to shift the mindset from superficial numbers (likes) to clicks and downloads, for example. He also stresses the importance of focusing on the right social activities. 


The most important idea, though, is this one: "Almost without fail, when a lead is generated via social media someone on the sales team says they already have that prospect in their pipeline — never mind that it hasn't been touched in 18 months. Bottom line: social media often doesn’t get credit even when it works."


Overall, a very interesting article. 

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Facebook Answers Your Questions About The New Page Design

Facebook Answers Your Questions About The New Page Design | StoreYa's Social Commerce Tips | Scoop.it
Earlier this month, Facebook announced a new redesign for Facebook Pages. The changes began rolling out, but the company has been telling Page admins that …
Zack Fagan's insight:

Some more changes in Facebook. What do you think about the new look?

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Rescooped by Zack Fagan from Social Media Tools and Technology
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Google SEO Tools: 8 Free Google SEO Tools

Google SEO Tools: 8 Free Google SEO Tools | StoreYa's Social Commerce Tips | Scoop.it
Do you want to get more traffic to your site using Google SEO tools that are provided for free? Check out this article now and we'll get you more traffic!

Via Ian Cleary
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Ian Cleary's curator insight, September 18, 2013 1:02 PM

Some tools to help with the blog!

Rescooped by Zack Fagan from eCommerce News
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82% Of E-commerce Sellers Predict Business Growth For 2014

82% Of E-commerce Sellers Predict Business Growth For 2014 | StoreYa's Social Commerce Tips | Scoop.it
A recent survey by e-commerce platform provider Create E-commerce shows that business confidence for online selling throughout 2014 is high

Via RetaileMall
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How to Use User Generated Content

How to Use User Generated Content | StoreYa's Social Commerce Tips | Scoop.it

Want to improve your content and increase engagement? Read this article about User Generated Content!

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eCommerce Boot Camp – Your Essential SEO Guide – Part 3

eCommerce Boot Camp – Your Essential SEO Guide – Part 3 | StoreYa's Social Commerce Tips | Scoop.it
Welcome to part 3 of our series on SEO for eCommerce stores. In this post we will discuss backlinks, duplicate content, and website speed.
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eCommerce Boot Camp – Your Essential SEO Guide – Part 1

eCommerce Boot Camp – Your Essential SEO Guide – Part 1 | StoreYa's Social Commerce Tips | Scoop.it

Part 1 in our SEO series. This post explains the very basics of how search engines work.

Zack Fagan's insight:

This is a great place to start your SEO research. What better way to start, than by getting a general understanding of how search engines work?

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The ABC’s of Blogging for eCommerce: Why it’s Important and How to Get Started

The ABC’s of Blogging for eCommerce: Why it’s Important and How to Get Started | StoreYa's Social Commerce Tips | Scoop.it

Content is key for any business, but many eCommerce stores don't realize this applies to them too. Check out this post to see why it is important for eCommerce stores to blog, and how to get started with blogging.

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How to Optimize Discounts to Pump Up Sales Volume

How to Optimize Discounts to Pump Up Sales Volume | StoreYa's Social Commerce Tips | Scoop.it
Companies are always curious when it comes to coupons: What is the sweet spot for discounts? Will a higher discount yields more sales?
Zack Fagan's insight:

We checked the behavior of 10 million consumers in order to find the best discount percentages. Check it out here!

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A Second Test: Are Brands Organically Reaching the Facebook News Feed?

A Second Test: Are Brands Organically Reaching the Facebook News Feed? | StoreYa's Social Commerce Tips | Scoop.it
The overwhelming sentiment from brands is that they aren't reaching the News Feeds of their fans. So how do you explain these results?
Zack Fagan's insight:

This is what Jon Loomer has seen. What about you?

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5 Steps to Make your eCommerce Shop More Social - Zopim Live Chat Blog

5 Steps to Make your eCommerce Shop More Social - Zopim Live Chat Blog | StoreYa's Social Commerce Tips | Scoop.it
You've built your eCommerce store and customers are beginning to buy from you. But, to take it to the next level you'll need to make your store more social.
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Why aren’t the UK’s top ecommerce brands doing cart recovery?

Why aren’t the UK’s top ecommerce brands doing cart recovery? | StoreYa's Social Commerce Tips | Scoop.it
Everyone knows that cart abandonment is a universal fact for all ecommerce retailers, with 70% of consumers abandoning before a sale. (Why aren’t the UK’s top ecommerce brands doing cart recovery?
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5 Steps to Make your eCommerce Shop More Social - Zopim Live Chat Blog

5 Steps to Make your eCommerce Shop More Social - Zopim Live Chat Blog | StoreYa's Social Commerce Tips | Scoop.it
You've built your eCommerce store and customers are beginning to buy from you. But, to take it to the next level you'll need to make your store more social.
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How A Brick-And-Mortar Brand On Facebook Got 1,362 Clicks, 862 Leads, 2,000+ Likes From Scratch In 11 Days

How A Brick-And-Mortar Brand On Facebook Got 1,362 Clicks, 862 Leads, 2,000+ Likes From Scratch In 11 Days | StoreYa's Social Commerce Tips | Scoop.it
A brick-and-mortar client wanted to have a buzzing business page with a couple of thousand likes so that it could build authority, add value, showcase its services, build relationships, and build a database with the intention of increasing its return on investment.

Via Peg Corwin
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Peg Corwin's curator insight, March 8, 2014 11:31 AM

Case study of a business that uses Facebook ads to rev up Likes, clicks and leads by showcasing product images, highlighting testimonials, posting video, providing tips and more.


If you like this scoop, would you consider a thumbs up or share?

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Google’s Matt Cutts Gives SEO Advice For Times When Your Products Go Out Of Stock

Google’s Matt Cutts Gives SEO Advice For Times When Your Products Go Out Of Stock | StoreYa's Social Commerce Tips | Scoop.it
Google’s Matt Cutts answered in a video what webmasters and site owners should do about their out of stock products on their e-commerce sites. Matt Cutts basically said it depends on the size of the e-commerce site.
Zack Fagan's insight:

You have to  be thinking about SEO all the time. Even when your products go out of stock, there is still something you should be doing.

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eCommerce Boot Camp – Your Essential SEO Guide – Store Design

eCommerce Boot Camp – Your Essential SEO Guide – Store Design | StoreYa's Social Commerce Tips | Scoop.it

The final installment in our SEO series. This post gives some good tips on how to design your store for the ultimate user experience and to optimize it for search engines at the same time. 

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7 Tips on How to Write Killer Call to Actions for Facebook ads

7 Tips on How to Write Killer Call to Actions for Facebook ads | StoreYa's Social Commerce Tips | Scoop.it

Want to convert more from your Facebook advertisements? This post gives a few tips on how to improve your Call to Action!

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eCommerce Boot Camp – Your Essential SEO Guide – Keywords

eCommerce Boot Camp – Your Essential SEO Guide – Keywords | StoreYa's Social Commerce Tips | Scoop.it

Part 2 in our series on SEO. This post explains the importance of keywords, and how best to use them.

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