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SteveB's Social Learning Scoop
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Seven new tech tools for meetings and events

Seven new tech tools for meetings and events | SteveB's Social Learning Scoop | Scoop.it

"From beacon-based attendee tracking to simple video conferencing, find out about the newest apps and products for your next event. Here’s a roundup of some of the newest technology products to use at meetings and events ..."

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Maximize Brand Visibility on Social Media and Search Engines

Maximize Brand Visibility on Social Media and Search Engines | SteveB's Social Learning Scoop | Scoop.it
Meet Mike your customer in 2015
http://t.co/FdsUUg7NN1 #infographics #inboundmarketing http://t.co/pOX7GdsjRR
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Web Design What's Next? Flexible Frameworks with Community Like Alejandro Aravena's Architectural Philosophy [TED Talk]

Web Design What's Next? Flexible Frameworks with Community Like Alejandro Aravena's Architectural Philosophy [TED Talk] | SteveB's Social Learning Scoop | Scoop.it

When In Doubt Ask
Alejandro Aravena makes it clear participation isn't easy, but the advantages of including those you server IN the decision process far outweigh the pain. Aravena is asking about housing and public space.

Internet marketers and ecommerce teams need to be asking about changes to their "public space" - their websites. The synthesis between designers and community discussed in this TED talk become a model for web design too with lessons like:

* Don't try to defeat natural forces (Google) incorporate them.

* Build flexible frameworks customers can modify.

* Individual expression happens.

That last bullet my represent the hardest transition for most web designers. We are so used to drawing boxes within boxes we forget those boxes are meant to serve PEOPLE. Hard to forget when those people are included, consulted and actually listened to all along.

Look at what has already happened. We created a web o one way communication that was modified, cloned and spun back to us by the social web as two way community. Why so much resistance to two way community?

Lack of perceived control may be the culprit. Learning to love the friction of Aravena's "synthesis" requires placing ego firmly in back pocket and listening. Who wants to do that?

The future of web design TURNS on our ability to adapt many of the architectural principles Aravena discusses so articulately in this excellent TED Talk. He may be discussing buildings in Chile, but he could be discusses our client http://www.Moon-Audio.com.

The future is about a building a DIFFERENT kind of framework one that encourages a growing number of Ambassadors willing to sacrifice to stamp their impression on YOUR web design.


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From Lycos to Ask Jeeves to Facebook: Tracking the 20 most popular web sites every year since 1996 ~ Washington Post

From Lycos to Ask Jeeves to Facebook: Tracking the 20 most popular web sites every year since 1996 ~ Washington Post | SteveB's Social Learning Scoop | Scoop.it

by Phillip Bump


"We like to think of sites like Google, Facebook and Amazon as immutable — parts of the web as it exists now and has always existed. This is not the case, however. Sixteen years ago, only Amazon (the CEO of which owns The Post) was a popular site; it was the 16th most popular site on the web according to Media Metrix (which later was absorbed into comScore). Infoseek and Hotbot were more popular than Google (which, that December, looked like this) and Facebook (which didn’t exist).

"Sites like AOL and Yahoo did exist — and were popular. But the easiest way to make that point is to share with you this graphic, which shows the 20 most popular sites in December of each year, according to comScore. More interestingly, what it shows is when certain sites became and then stopped being popular."


Via Jim Lerman
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3 SEO Tricks to Build Your Online Business Brand for Success

3 SEO Tricks to Build Your Online Business Brand for Success | SteveB's Social Learning Scoop | Scoop.it
Optimizing your content and link building for brand SEO can be tricky in small business. Find out how to increase success and become an authority leader.

Via Shannon K. Steffen, donhornsby
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Shannon K. Steffen's curator insight, December 23, 9:05 AM

Did you know though that there are basic search engine optimization (SEO) tricks that are still highly effective – that help increase your page results regardless of the search engine changes? Well, I’m here to give you 3 of those SEO tactics that you can count on to better optimize your business website or blog for the search engines.

donhornsby's curator insight, December 23, 9:08 AM

(From the article) If you want a brand advocate, then your business needs to create content and make it easy to share. When you turn people into champions, they help build the brand for you. Give them a method to share and watch the search engines happily index all your brand has to offer.

Jakarta Web Developer's curator insight, December 23, 9:39 AM

be Social:  
https://www.facebook.com/JakartaWebDeveloper

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Pew Study Shows Bleak Future for Privacy Rights

Pew Study Shows Bleak Future for Privacy Rights | SteveB's Social Learning Scoop | Scoop.it
The Pew Research group released a report on Thursday on the future of Internet privacy. The report, which details the responses of thousands of experts, does not paint a very bright future for those of us who value privacy. By C. Mitchell Shaw

Via Richard Platt, Paul Aneja - eTrends, Fred Zimny
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Richard Platt's curator insight, December 22, 2:28 AM

"Privacy will be the new taboo and will not be appreciated or understood by upcoming generations." That is already partially true. When privacy issues are addressed, more and more people — particularly younger people — respond by asking, "So, what?" As we move forward, we are in danger of become a self-surveilling society

Paul Aneja - eTrends's curator insight, December 22, 6:43 PM

We are loosing the privacy rights...do you know what information about you is being collected by data brokers?

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10 Ways Content Will Change in 2015 - Forbes

10 Ways Content Will Change in 2015 - Forbes | SteveB's Social Learning Scoop | Scoop.it
Content marketing is still among the most effective ways for brands to gain visibility.
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Interesting Infographics: The Content Marketing Hierarchy of Needs

Interesting Infographics: The Content Marketing Hierarchy of Needs | SteveB's Social Learning Scoop | Scoop.it
Have you ever heard of Maslow’s hierarchy of needs? It’s a useful concept for sales and marketing to create better connections and relationships with prospects and clients. Abraham Maslow wrote a paper in 1943, “A Theory of Human Motivation” and subsequent book, Motivation and Personality, where he summarized the 5 needs most people search for. The more basic needs are represented at the bottom of the pyramid.

Via Jeff Domansky, Brian Yanish - MarketingHits.com, donhornsby
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Marco Favero's curator insight, December 23, 12:39 PM

aggiungi la tua intuizione ...

malek's curator insight, December 24, 7:32 PM

captivating analogy with Maslow's hierachy

Jakarta Web Developer's curator insight, December 24, 11:35 PM

be Social:  
https://www.facebook.com/JakartaWebDeveloper

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Social media | FAQ

Social media | FAQ | SteveB's Social Learning Scoop | Scoop.it
RT @hopkinsdavid: “@suebecks: Here you go @juliadesigns http://t.co/m2M29pY4jv - each can be downloaded http://t.co/cqA3kG4mUo”;
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Why Are Infographics So Popular?

Why Are Infographics So Popular? | SteveB's Social Learning Scoop | Scoop.it
Many of you visit our blog because of the consistent effort we put at sharing marketing infographics. Simply put… we love them and they’re incredibly popul
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6 Design Principles Of Connected Learning

6 Design Principles Of Connected Learning | SteveB's Social Learning Scoop | Scoop.it

"For more than a century, educators have strived to customize education to the learner. Connected Learning leverages the advances of the digital age to make that dream a reality — connecting academics to interests, learners to inspiring peers and mentors, and educational goals to the higher order skills the new economy rewards.


Six principles (below) define it and allow every young person to experience learning that is social, participatory, interest-driven and relevant to the opportunities of our time."


Via EDTC@UTB, michel verstrepen
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Carlos Rodrigues Cadre's curator insight, December 23, 12:26 PM

adicionar a sua visão ...

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Hierarchies in perpetual beta

Hierarchies in perpetual beta | SteveB's Social Learning Scoop | Scoop.it
I have said many times that teamwork is over-rated. It can be a smoke screen for office bullies to coerce fellow workers. The economic stick often hangs over the team: be a team player or lose your job, is the implication in many workplaces.
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Effective Keyword Targeting: The Key To Growing Traffic & Revenue

Effective Keyword Targeting: The Key To Growing Traffic & Revenue | SteveB's Social Learning Scoop | Scoop.it

'When it comes to keywords, your aim shouldn’t be to target everything. Rather, you should aim to discover where the richest vein of gold lies, and then focus your efforts on extracting it. By correctly identifying areas of growth potential, you can transform a website into a traffic machine with high revenue potential.

 

With my e-commerce business clients, I begin by analyzing their market (keywords) and implementing a growth plan in selected areas with high traffic potential. I’ve usually found that most of them can boost traffic and sales with a simple optimization system'.

Read More: http://searchengineland.com/effective-keyword-targeting-210493


Via Antonino Militello, Marco Favero
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Fabio Paschini's curator insight, December 24, 3:25 AM

The Key To Growing Traffic & Revenue

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What You Need for an Effective Website

What You Need for an Effective Website | SteveB's Social Learning Scoop | Scoop.it
Your company's website should be just as strong, if not stronger, than your services or products. Here's what you need to help make that happen.
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Excellent Rubric for Using Digital Portfolios in Class

Excellent Rubric for Using Digital Portfolios in Class | SteveB's Social Learning Scoop | Scoop.it
December 22, 2014
Planning to integrate digital portfolios in your instruction? This list of tools is a good place to start with. It contains some useful web applications that you and your students...

Via Javier Sánchez Bolado, Juergen Wagner, Aki Puustinen, Kent Wallén
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Gilles Le Page's curator insight, December 23, 6:00 AM

Traduction libre :

  • Les e-portfolios rendent les apprentissages réalisés en classe plus accessible aux parents, enseignants et administrateurs
  • Ils fournissent une fenêtre sur l'apprentissage des élèves
  • Ils mettent en valeur à la fois les production des élèves et leurs apprentissages au fil du temps
  • Ils fournissent des informations d'évaluation supplémentaire
  • Ils offrent aux étudiants un outil de rétroaction régulière et de dialogue avec leurs enseignants
  • Ils permettent aux élèves de réfléchir de façon critique, de réfléchir sur leur travail
  • Ils permettent aux enseignants de présenter une image des apprentissages en cours et d'indiquer les zones qui ont besoin de plus d'attention
  • Les e-portfolios augmentent l'engagement des élèves, facilitent un échange continu sur les apprentissages entre les enseignants, les parents et les élèves, qui s'étend au-delà des enseignements académiques et des murs de l'école
  • Les e-portfolios offrent également l'occasion pour les étudiants de présenter les compétences et les types d'intelligence qui, souvent, ne sont pas évalués sur des tests standardisés.
  • La création de e-portfolio donne l'occasion aux élèves d'acquérier des compétences technologiques comme importer des images, redimensionner les images, faire des captures d'écran, utiliser un appareil photo numérique ou vidéo
Gilbert Faure au nom de l'ASSIM's curator insight, December 23, 8:53 AM

why not use scoop.it as a support for e-portfolios?

Philippe-Didier Gauthier's curator insight, December 23, 1:42 PM

#ePortfolio  Voir la traduction proposée par Gille Le Page.

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Top 7 Anticipated Social Media Trends for 2015

Top 7 Anticipated Social Media Trends for 2015 | SteveB's Social Learning Scoop | Scoop.it
With 2015 round the corner, new trends are expected to emerge for different kinds of marketing. Social media marketing is no different as well. While some of the older trends will continue to rule, new social media trends are expected to occur as well. And they are likely to dominate the online marketing world for some time.

Via chezmadeline, donhornsby
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donhornsby's curator insight, December 23, 8:53 AM
(From the article): Creativity to be the Key to Success

No matter how much you are spending time on social media, it won’t fetch any result until and unless you are creative. You cannot expect the audience to react in an excellent manner to messages that are cliché and old. Instead, try to think something out of the box. Be it on Twitter, Facebook, Instagram, or any other platform, you will have to design the content in a manner as creative as possible. And once it is creative, the content is sure to be unique enough to attract numerous viewers.

Most of the major social media platforms, such as Twitter and others, are likely to remain relevant in 2015 as well. However, marketers will need to pay out more money to make their advertisements appear on platforms, such as Facebook. Hence, companies need to significantly increase their budget for social media marketing for 2015. Besides, they will also be focusing more in 2015 on using social media as the perfect platform for driving business revenues.

Momentum Factor's curator insight, December 23, 1:24 PM

Here's another list of trends we should expect to see in social media over the next year. Many of these have already come to pass, such as the rise of Instagram, or video becoming more popular... Still, there are a couple surprises...

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Preparing for a Renaissance in Assessment

In Preparing for a Renaissance in Assessment, Sir Michael Barber (Deliverology 101 and Deliverology in Practice, forthcoming) and Peter Hill discuss the current state of assessment, and how new technologies such as […] The post Preparing for a...

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Google Analytics 101

Google Analytics 101 | SteveB's Social Learning Scoop | Scoop.it
Per i proprietari di piccole imprese, avventurandosi nelle parti di marketing e di analisi dei dati di e-commerce può essere incredibilmente intimidatorio. Forse ti sei registrato a Google Analytics, si guardò intorno, e lasciato th ...

Via Stefano Principato, Marco Favero
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Marco Favero's curator insight, December 23, 12:38 PM

aggiungi la tua intuizione ...

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Communicating

Communicating | SteveB's Social Learning Scoop | Scoop.it
I'm writing in the apartment in Amsterdam today, up on the fourth floor, looking out over the city. It's a bright day, clear views. This morning i've been communicating with colleagues in the UK, the US, Germany, Ireland and Asia.
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Quick Tip: Take Control of Your WordPress Revisions | All Indie Writers

Quick Tip: Take Control of Your WordPress Revisions | All Indie Writers | SteveB's Social Learning Scoop | Scoop.it
If you've been blogging with WordPress for a while, you probably know that WordPress saves several revisions of your posts as you create or edit them. These revision backups are saved when you save drafts or update live posts.
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WordPress Infographics | WordPress Tips | WooRockets

WordPress Infographics | WordPress Tips | WooRockets | SteveB's Social Learning Scoop | Scoop.it
WordPress and WooCommerce data, visual guides made easy for you to advance your e-commerce WordPress websites. List of best infographics.
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