A Cultural Gaffe is the undeliberate mistakes you can make when encountering cultures different from your own. Cultural Intelligence can prevent those mistak...
Via Ana Cristina Pratas
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Arabella Santiago's curator insight,
May 24, 1:38 PM
On May 22, 2013, SlideShare’s Kevin Fisher presented “Beef-up Your Lean Content Marketing Efforts with SlideShare” at the Lean Content Meetup in San Francisco. In his presentation, he summarizes “content marketing” and applies Lean Content ideas to the use of SlideShare for B2B Marketing. His example of the tractor brand John Deere publishing content to help farmers become better at farming illustrates how providing knowledgeable and relevant information on a topic of expertise builds brand equity. At Scoop.it, we believe brands that understand the importance of engaging customers through smart content, look smart and gather communities of interests that turn into a loyal base of consumers and evangelists. Once this need to discover, publish and share relevant content is established, the Lean Content method can be applied to producing content pieces in an efficient and effective way through the Build-Measure-Learn cycle heralded by the Lean Startup. Kevin also reviewed the SlideShare platform and showed an impressive audience of professionals. If you are looking to reach such a consumer-base, be sure to find ways to leverage SlideShare. Our team at Scoop.it has found great value in publishing presentations on SlideShare, and we even saw success on SlideShare’s video platform vs. YouTube. We tested this concept by uploading the same video on both platforms -- and the video on SlideShare performed exponentially better. This an application of the Lean methodology of testing and measuring impact.
Beth Kanter's curator insight,
May 24, 3:38 PM
This is a good deck and insights -- many nonprofits and foundations are not leveraging the platform. Delete the scoop?
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Steven Verjans's curator insight,
May 23, 1:17 PM
Now you can integrate your social Intranet with your external content curation! Brilliant! Delete the scoop?
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JudyGressel's curator insight,
May 24, 11:51 AM
Great tool for students promoting their videos, blogs and other content.
Doug Breitbart's curator insight,
May 24, 1:12 PM
The Uber curation tool of life. Everything you could want and more. . . . Delete the scoop?
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tony whittingham's curator insight,
May 25, 12:16 AM
4 reasons why teaching social media to our children in schools is not only necessary, but critical. Delete the scoop?
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Linda Alexander's curator insight,
May 24, 9:13 AM
There are two examples of alternative education systems contained within this blog site, including the newest venture, Open Road out of Portland, Oregon that is using crowdfunding, that really caught my eye. Delete the scoop?
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Great for demonstrating Equality and Diversity :)
Check it out please, very interesting and important for Global Learning as well when YOU travel...
Great video!!