7 tips on maximizing the benefits on Google Plus for your business' B2B efforts.
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|Rescooped by steve batchelder from CustDev: Customer Development, Startups, Metrics, Business Models|
Teaching is both craft and profession -- and more.
Thus teaching is a deeply social and emotional activity. You have to know your students and be able to read them quickly, and from that reading make decisions to slow down or speed up, stay with a point or return to it later, connect one student’s comment to another’s.
Simultaneously, you are assessing on the fly Susie’s silence, Pedro’s slump, Janelle’s uncharacteristic aggressiveness. Students are, to varying degrees, also learning from each other, learning all kinds of things, from how to carry oneself to how to multiply mixed numbers.
How teachers draw on this dynamic interaction varies depending on their personal style, the way they organize their rooms, and so on—but it is an ever-present part of the work they do.
This how to guide by Sylvia Jensen, highlights nine tips to ensure a great content strategy:
Start with the objective
All too often objectives are far-reaching and/or fuzzy
Understand your audience
Don’t lose focus on who will be reading your content and where possible identify personas
Avoid product- and sales-driven content
Create content about what you know, not what you sell
Invest and market your content
Create a unique point-of-view because you are competing with every publisher, bloggers, trade journals, Twitter influencers, and even daily newspapers
Create a content calendar
The content you create should be planned, yet flexible enough to adapt to inspiration
Build a content team
Your colleagues are vital to the creation, distribution and socializing of your content, inspire them to contribute
Recycle your content
Wherever possible repurpose and recycle your content and share across all platforms.
Check this great presentation by Scot McKee on content recycling.[PDF] http://bit.ly/SabzgX
Find a chief content officer
While everyone in a company may be responsible for content, one person needs to be accountable for it
Content marketing is a new strand of marketing DNA. If you lack the skills internally then hire a journalist or a specialty agency to work with you.
By Sylvia Jensen. http://bit.ly/Snc32P
Graphic and B2B Marketing Summit video presentation. http://bit.ly/SadqlR
By Scot McKee. http://bit.ly/SSatGQ
What we call "brands" are just promises of an experience ... and content will help you shape that promise.
Branding another name for creating a perception
The very essence of brands don’t lie within your brand colors or site design, even though important.
The essence of a brand lies within its meaning.
And words have meaning. Words matter.
How does the 'brand' inspire people to generate content? To increase brand audience?
Hopefully inspiring consumers with brand experiences and publishing great content.
Content is currency — something we trade for audience’s attention
That currency becomes more valuable every time it’s shared by someone other than the brand.
Hence it is imperative to create content worth sharing. How it is shared is up to the consumers.
Have a look at this Infographic, Content Marketing Media Matrix For Small Businesses,
created by PRWeb, you’ll see an array of content marketing options — each with its own balance of difficulty and value.
By Frank Strong. http://bit.ly/Slb0on