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7 Tips To Boost your B2B Efforts on Google Plus

7 Tips To Boost your B2B Efforts on Google Plus | SteveB's Social Learning Scoop | Scoop.it
7 tips on maximizing the benefits on Google Plus for your business' B2B efforts.
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SteveB's Social Learning Scoop
Getting the Scoop on social learning
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Scooped by steve batchelder
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SteveB's Social Learning Scoop

Wecome to my Social Learning Scoop.

 

It contains a generic mix of articles, gathered through twitter, the blogs I follow and suggestions from the Scoop.it curation tool, that catch my attention as interesting to me and possibly other people.

 

You can use the filter option just above this introduction to search for a particular topic within the numerous articles collated here.

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Rescooped by steve batchelder from Google Plus and Social SEO
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Ultimate Content Checklist

Ultimate Content Checklist | SteveB's Social Learning Scoop | Scoop.it
Whether you are a writer, or manage a team of writers, use this colossal content writing checklist to create a compelling message for your audience.

Via Neil Ferree
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Neil Ferree's curator insight, March 26, 1:41 PM

Try to employ as many of these content marketing dynamics into each and every article you write.


  1. Put Yourself In Your Reader’s Place
  2. Use “You” More Often
  3. Focus on Emotions
  4. Know What Words Have Emotions
  5. Practice Your Storytelling Skills
  6. Be Unique
  7. Think Like a Reporter
  8. Be a Critical Thinker
  9. Always Look for Inspiration
  10. Store Topic Ideas You Can Use Later
  11. Take Advantage of Free Resources
  12. Use Calls to Action
  13. Avoid Telling the World How Great You Are
  14. Ditch “Welcome to Our Website!”
  15. Create a Killer Headline and First Paragraph
  16. Make Your Message Easy to Follow
  17. Write to the Correct Reading Level
  18. Be Practical
  19. Be Personal
  20. Develop Personas before Creating Content
  21. Capture the “Yes That’s Me!” Moment
  22. People Love Lists—Use Them
  23. People Love the Top Questions Asked—Use Them
  24. Humans Want to Connect
  25. Use an Editorial Calendar
  26. Make Sure Each Piece of Content Has a Purpose
  27. Give a “Behind the Scenes” Glimpse
  28. Use the Right Tone
  29. Incorporate a Consistent Voice
  30. Recognize SEO and Content Shouldn’t Live in Silos
  31. Incorporate Keywords
  32. Title and Description Tags Are Your Friends
  33. Utilize Various Publishing Platforms
  34. When Writing B2B, Know Your Decision Maker
  35. Make Your Content Relatable to Your Audience
  36. Don’t Forget Spelling and Grammar Matter, Too
  37. Share, Share, Share!


[Bonus Tip] Imitate Excellence

Rescooped by steve batchelder from Google Plus and Social SEO
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Content Marketing ROI Starts With A Strong Business Case

Content Marketing ROI Starts With A Strong Business Case | SteveB's Social Learning Scoop | Scoop.it
Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. We know our cus

Via Neil Ferree
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Neil Ferree's curator insight, March 26, 1:56 PM

How Do You Answer ‘What Is The ROI of Content?’

Rescooped by steve batchelder from Moodle and Web 2.0
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Top 4 Benefits of Using Moodle for your School - Why it Works as a Platform for Student-Teacher Interaction

Top 4 Benefits of Using Moodle for your School - Why it Works as a Platform for Student-Teacher Interaction | SteveB's Social Learning Scoop | Scoop.it
 ”The only person who is educated is the one who has learned how to learn and change.”

– Carl Rodgers

The aforementioned quote rightly suffices the problem arising in prevalent education system. We have been cultivating ourselves since the early 19th century to use the ever changing and advancing technology. We have witnessed a revolution of “doing things” the novel way, which is through the use of technology but it is sad to know that our teaching or educating methods are still the traditional practices of a chalkboard inside the four walls of a classroom.

People certainly make use of the information available over the internet but there is lack of creativity in the teaching methods. It has been found that students lack interest in lectures over long periods of time, feel anxious to put forward their views/opinions, are hesitant to even ask a question and the list extends on, this results into confused beh