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5 Secrets to Producing Better Webinars

5 Secrets to Producing Better Webinars | SteveB's Social Learning Scoop | Scoop.it
If done well, webinars can drive sales and increase customer loyalty. Here's how to make yours stand out.Get the latest blog articles on business ideas...
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SteveB's Social Learning Scoop
Getting the Scoop on social learning
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SteveB's Social Learning Scoop

Wecome to my Social Learning Scoop.

 

It contains a generic mix of articles, gathered through twitter, the blogs I follow and suggestions from the Scoop.it curation tool, that catch my attention as interesting to me and possibly other people.

 

You can use the filter option just above this introduction to search for a particular topic within the numerous articles collated here.

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2014 Social Media Image Size Cheat Sheet

2014 Social Media Image Size Cheat Sheet | SteveB's Social Learning Scoop | Scoop.it
Sembra che ogni settimana, c'è un nuovo esempio di come le immagini possono essere utilizzate per migliorare i risultati sui social media. Uno degli esempi più recenti è da

Via Alessandro Rea, Marco Favero
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Marco Favero's curator insight, December 16, 5:40 PM

aggiungi la tua intuizione ...

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7 Tips to Improve Your Social Media Posts

7 Tips to Improve Your Social Media Posts | SteveB's Social Learning Scoop | Scoop.it
Relationship posts establish social media as a place where people can have conversations with your brand, rather than just be marketed to. If you want to be successful, it can’t be all about the sell.

Via CM Elias
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What we read about deep learning is just the tip of the iceberg - Gigaom

What we read about deep learning is just the tip of the iceberg - Gigaom | SteveB's Social Learning Scoop | Scoop.it
The artificial intelligence technique known as deep learning is white hot right now, as we have noted numerous times before.
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4 Key Steps To Growing Your Online Social Media Assets - Jeffbullas's Blog

4 Key Steps To Growing Your Online Social Media Assets - Jeffbullas's Blog | SteveB's Social Learning Scoop | Scoop.it
Have you ever Googled your name or your companies brand and viewed what shows up on the first page of the search results? Do you like what you see?
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My top 20 WordPress Plugins - You Baby Me Mummy

My top 20 WordPress Plugins - You Baby Me Mummy | SteveB's Social Learning Scoop | Scoop.it
Check out my list of my favourite WordPress plugins
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The Internet of Things and the Connected Person

The Internet of Things and the Connected Person | SteveB's Social Learning Scoop | Scoop.it
One of the interesting things about the Internet of Things (IoT): It’s not really about the things. The IoT is a developing technological marvel.

Via jean-luc scherer, massimo facchinetti, Aki Puustinen
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Microsoft’s New Office App, Sway, Is Now Open To Everyone

Microsoft’s New Office App, Sway, Is Now Open To Everyone | SteveB's Social Learning Scoop | Scoop.it
 Microsoft’s Sway, an online tool for creating presentation-documents, is now generally available to the public. Previously, a waiting list was in place. That Sway has taken down its rope line isn’t surprising.

Via Yashy Tohsaku
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Is SEO Still Worth It in 2015?

Is SEO Still Worth It in 2015? | SteveB's Social Learning Scoop | Scoop.it
Andiamo al sodo: Naturalmente SEO è ancora la pena. Se avete avuto problemi a determinare cosa spendere, ecco alcuni calcoli ...

Via Kamal Bennani, massimo facchinetti, Marco Favero
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Cornelius Jacob's curator insight, December 15, 3:04 PM

#seo #2015

Marco Favero's curator insight, December 15, 4:12 PM

aggiungi la tua intuizione ...

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Top Trends Emerging From CMI's 60 Content Marketing Predictions for 2015 eBook

Top Trends Emerging From CMI's 60 Content Marketing Predictions for 2015 eBook | SteveB's Social Learning Scoop | Scoop.it
It's time for our annual eBook of content marketing predictions. Read on to see what big trends, changes, and advances experts see on the horizon for our industry in the upcoming year.

Via Guillaume Decugis
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Guillaume Decugis's curator insight, December 15, 2:49 PM

What are the content marketing trends for next year? The Content Marketing Institute asked thought leaders around the world for their predictions and compiled that in this ebook. 


You can read mine above but there I encourage you to read the ebook for others as well. 


Jay Baer's (slide 10) is particularly interesting: "2015 will bring decentralized content creation programs with participants across the company (not just marketing), as well as content initiatives that rely on user-generated content in expanded and highly strategic ways. The best source of content in most companies may be right under your nose: your employees and customers."


This reflects trends we've already seen at work:


1. Making content "everybody's job" within companies. Which starts by content being better understood outside of marketing as CMI's Michele Linn points out (slide 33). 


2. Involving influencers in your content marketing strategy, something Lee Odden (slide 11) also calls participation marketing and that he elaborates on in his own prevision also included in that ebook: "The value of co-creating content with the very audience you want to do business with is very powerful".


The increasing importance of ROI that I've been commenting on and included in my own prediction is also something that's reflected by others as, for instance, LinkedIn's Mike Weir highlighting how lead generation through content will become easier and easier (slide 5). As Maggie Patterson also points out in her own prediction (slide 27), this will make content marketing not just an opportunity but a must have for smaller businesses - something I completely agree with.


To deliver this ROI, the content marketing ecosystem will evolve to be better integrated with CRM and marketing automation says Alana Fisher-Chekoski (Slide 47): if lead generation becomes the main KPI of B2B content marketing success, it certainly makes sense as content is the fuel of marketing automation which drives CRM these days. 


What other trends did you pick up for Content Marketing in 2015?

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Bite Size Is the Right Size: How Microlearning Shrinks the Skills Gap - eLearning Learning

Bite Size Is the Right Size: How Microlearning Shrinks the Skills Gap - eLearning Learning | SteveB's Social Learning Scoop | Scoop.it
Social Learning 2014: Gaining Importance http://t.co/ZWib9jZf70
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16 Modern Responsive WordPress Themes Build with HTML5 & CSS3

16 Modern Responsive WordPress Themes Build with HTML5 & CSS3 | SteveB's Social Learning Scoop | Scoop.it
WordPress themes fully responsive, flexible with professional design, build with HTML5 and CSS3.
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The Changing Face of Work and Workplace Learning

The Changing Face of Work and Workplace Learning | SteveB's Social Learning Scoop | Scoop.it

Via Juan Jesús Baño Egea
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Laura Rosillo's curator insight, December 14, 3:07 PM

AÑADA su visión ...

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3 SEO Things To NEVER Do Again

3 SEO Things To NEVER Do Again | SteveB's Social Learning Scoop | Scoop.it

The New SEO
Search Engine Optimization may be different, but it isn't dead. Until search engine spiders can understand context YOU have to provide it. Today team Curagami discovered 3 big things to NEVER do again while working with our great customer http://www.Moon-Audio.com :

* Original Copy Only
Never copy a manufacturer's product or brand copy. You MUST write original copy for every page or risk being put in the "dupe box". Duplicate content from THEM (manufacturers) is foolish for another reason - few manufacturers write great copy about their products, services or brands.

If you do copy manufacturer notes or specifications either 1. blockquote them out or 2. use inline rel no follows to tell the search spiders you know you've duped the content and aren't looking for kudos on it.

* Never Assume Branded Sites Know SEO
Working with Moon Audio team Curagami realized we could make a killing JUST helping major electronic brands such as Shure, Astell & Kern and Chord Hugo improve their SEO. The team at Moon assumed since the manufacturer's site was coming up high in the Search Engine Results Pages they had their SEO down.

NOPE, not even a little bit. The manufacturer benefits from all those links being driven into their pages by people who DO KNOW SEO. They don't so don't copy them.

* Do Use the SERPS
If you want to know who is doing well on your keys logout of Google (this won't kill all the filters but will help) and search for sites consistently showing up for keys you want. Next use Mike's free keyword tool to see how well the site you found ACTUALLY ranks for your keys.

You have to use a tool to see THROUGH the float. Used to be when you and I typed the same search at the same time we saw the same results. Not so much anymore thanks to Google's "floating" their index and making decisions about what you see based on a host of new things like what your friends see & like, what you've liked before (you in this instance is your computer's IP address) and other filters so secret no one really knows.

Watch Pariser's Filter Bubbles TED talk for more on why search is just showing you what you already know these days and NEVER steal copy or SEO advice from dumb and dumber manufacturers.

They win their brand name FOR FREE. If you want to know if they understand SEO type a phrase like "portable audio" and see who shows up (the usual suspects like Amazon, Wikipedia, Cnet Mashable, Techcrunch, HuffPost, etc...).


Via Martin (Marty) Smith
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20 Google Tools for Every Student's Digital Toolkit

20 Google Tools for Every Student's Digital Toolkit | SteveB's Social Learning Scoop | Scoop.it
Here are 20 Google tools that every 21st-century digital learning teacher should share with students.

Via Tom D'Amico (@TDOttawa) , Bonnie Bracey Sutton
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Understanding Composition for Better Website Photos

Understanding Composition for Better Website Photos | SteveB's Social Learning Scoop | Scoop.it
In my first article for the Inspiration Center, we discussed some of the important basics for taking good photographs. Now let’s take a look at a few elements specific to composition that can...

Via Ana Cristina Pratas, Jim Lerman
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finding perpetual beta

finding perpetual beta | SteveB's Social Learning Scoop | Scoop.it
My second ebook, finding perpetual beta, is now available. Scroll down to read a description of the contents.
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How to Format a Blog Post in 9 Steps (Cheat Sheet) - BloggerAbroad

How to Format a Blog Post in 9 Steps (Cheat Sheet) - BloggerAbroad | SteveB's Social Learning Scoop | Scoop.it
Just having something to say isn’t enough. A great blog post must be properly formatted. It is easier to read, gets shared more often and ranks better in search. In this post, you’ll learn about steps to formatting your post properly.
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Skype Translator – How it Works

Skype Translator – How it Works | SteveB's Social Learning Scoop | Scoop.it

As mentioned by Gurdeep Pall in this morning’s Big Blog post, today we have announced the first phase of the Skype Translator preview program which will kick-off with English and Spanish as the first two languages.


Via Rodolfo Maslias, lexicool.com, Yuly Asencion, Juergen Wagner
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CTD Institute's curator insight, December 16, 9:36 AM

The Skype Translator preview program is currently available for Spanish-speaking and English-speaking Skype customers who use Windows 8.1 or Windows 10 Technical Preview on their desktop or tablet.

Rescooped by steve batchelder from E-Learning-Inclusivo (Mashup)
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9 Ideas Education Is Having Trouble Responding To

9 Ideas Education Is Having Trouble Responding To | SteveB's Social Learning Scoop | Scoop.it
9 Ideas Education Is Having Trouble Responding To

Via juandoming
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Collective intelligence

Collective intelligence | SteveB's Social Learning Scoop | Scoop.it
Collective intelligence exists as a natural property of the living, and it has become a new research discipline. This entry article will give you an overview.

Via Jose Erigleidson, Luciana Viter
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Ivon Prefontaine's curator insight, December 15, 10:32 PM

This looks a deep article with a need to explore the links provided.

 

@ivon_ehd1

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Smartphones: From Toy to Tool

Smartphones: From Toy to Tool | SteveB's Social Learning Scoop | Scoop.it
Since students already have smartphones in hand, why not build classroom activities around them? Be sure all stakeholders are on board, and set some ground rules.

Via Tom D'Amico (@TDOttawa) , Bonnie Bracey Sutton
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The corridor of uncertainty: Reflections on a course in open networked learning

The corridor of uncertainty: Reflections on a course in open networked learning | SteveB's Social Learning Scoop | Scoop.it

Over the last 8 weeks or so I've been a facilitator on a course called Open Networked Learningtogether with colleagues from two other Swedish universities. It is a hard course to pin down since it resembles in many ways a MOOC but has no ambitions of becoming massive. Inspired by the connectivist MOOCs it is open to all who are interested and the content and discussions are accessible even to non-registered learners in a Google+ community though registration is required to contribute. 


Via Alastair Creelman
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Canva - Amazingly simple graphic design for blogs, presentations, Facebook covers, flyers and so much more.

Canva makes design simple for everyone. Create designs for Web or print: blog graphics, presentations, Facebook covers, flyers, posters, invitations and so much more.
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The Quantified Self Is the Future of HR

The Quantified Self Is the Future of HR | SteveB's Social Learning Scoop | Scoop.it
The Quantified Self Is the Future of HR

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[eBook] The Peeragogy Handbook (Howard Rheingold)

[eBook] The Peeragogy Handbook (Howard Rheingold) | SteveB's Social Learning Scoop | Scoop.it

Peeragogy is a collection of techniques for collaborative learning and collaborative work. By learning how to “work smart” together, we hope to leave the world in a better state than it was when we arrived.

©


Via Edumorfosis, juandoming, Leona Ungerer
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Howard Rheingold's curator insight, December 15, 3:20 PM

Peeragogy is  about cooperative learning. With collaborative learning, you learn by working on projects together. With cooperative learning, you cultivate a learning community in which each member co-learns with each other member. The peeragogy handbook is a guide for groups of motivated self learners who want to learn a subject cooperatively -- whether or not any of the learners in the group is an expert in the subject they seek to learn.